Category: Household Products
Europe Household Products
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Polishes in Lithuania
... the house. Since the COVID-19 pandemic, consumers have spent less time at home and are less concerned about polishing floors and furniture. Euromonitor International's Polishes in Lithuania market report offers a comprehensive guide to the ... Read More
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Air Care in Portugal
... the review period, favouring the development of the air care category. Manufacturer activity remained dynamic with constant new launches and innovation offering a wide variety of scents, adapted to each season, and also expansion in ... Read More
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Laundry Care in Switzerland
... fact that these products do not take up much storage place, they are easily portable, and they provide effective cleaning. In contrast, the worst performers during the year included standard powder detergents and laundry care ... Read More
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Air Care in Norway
... and the environment placed a downward pressure on sales of air care in retail volume terms across the review period and again in 2023. Robust current value growth reflects higher average unit prices in the ... Read More
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Polishes in Estonia
... of value and volume growth, with metal polish also registering modest growth. With modern homes increasingly having chrome and metal surfaces, this supported an increase in volume sales of metal polish. There was also modest ... Read More
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Surface Care in Croatia
... In 2023, the majority of consumers had constrained budgets, with approximately 40% of their income spent on food and beverages, with the rest being tightly distributed to other consumer goods and services. The popularity of ... Read More
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Laundry Care in Norway
... laundry care products saw positive growth in volume terms, driven by an increased focus on cleanliness and hygiene during the pandemic. Rising energy costs discouraged Norwegians from using household appliances such as washing machines too ... Read More
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Dishwashing in Portugal
... from home to eat in the office and avoiding restaurants due to the difficult economic context. Hand dishwashing managed to outperform automatic dishwashing in both volume and value terms in 2023. Euromonitor International's Dishwashing in ... Read More
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Polishes in Romania
... cannibalisation continued to occur, as consumers preferred certain surface care products, such as multi-purpose cleaners, standard floor cleaners, etc. Romanian retailers have been featuring a rising diversity of surface care products, which they have been ... Read More
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Toilet Care in Bosnia and Herzegovina
... loss of the consumer base in the face of population decline. Consequently, volume sales made a small recovery in 2023. However, inflation has driven up unit prices across all toilet care product categories resulting in ... Read More
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Surface Care in Hungary
... window cleaning, sales of window/glass cleaners continued to attract consumers. However, home care disinfectants lost significant volume sales. This product area had seen a boost in retail volume sales during the COVID-19 pandemic, with consumers ... Read More
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Air Care in Croatia
... care overall still managed to achieve positive volume growth due to tourism as sales are supported by apartment owners letting out their apartments through schemes such as Airbnb. The category also benefited from consumers' desire ... Read More
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Laundry Care in Finland
... decline, laundry softener vinegar stands out as a growing product due to its novelty and natural ingredients. Private label options for laundry vinegar contribute to its popularity. The market is flooded with discounts and offers ... Read More
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Toilet Care in Portugal
... during the year. On the other hand, consumers seemed willing to pay higher prices for products that they believed provided more of a guarantee of efficacy. Nonetheless, most categories saw volume sales fall. While this ... Read More
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Air Care in North Macedonia
... prompted many consumers tend to trade down to lower-cost brands or to simply reduce their purchases of air care products. Euromonitor International's Air Care in North Macedonia market report offers a comprehensive guide to the ... Read More
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Polishes in Hungary
... to rising price points, manufacturers did not support these products, with a lack of promotional activity reducing consumer awareness and the purchasing appeal. As such, many consumers use other cleaners instead of polishes for their ... Read More
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Air Care in Poland
... products, including scented candles, liquid air fresheners and electric air fresheners, driven by the desire to create a more enjoyable and comfortable home office environment. Euromonitor International's Air Care in Poland market report offers a ... Read More
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Surface Care in Ireland
... price points. As such, while retail value growth was positive, overall volume sales in surface care declined. Kitchen cleaners, bathroom cleaners and window/glass cleaners were among the only areas to record positive retail volume sales ... Read More
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Surface Care in Estonia
... and perceived value for money offered by multi-purpose cleaners. By opting for a single product, it can effectively replace several specialised cleaners. Though a much smaller product area, descales also performed well in terms of ... Read More
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Polishes in Sweden
... sensitivity, leading to a shift in sales channels towards discounters and variety stores. There's also a notable increase in the value share held by private label products. Euromonitor International's Polishes in Sweden market report offers ... Read More
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Home Care in Romania
... raw materials and utilities put pressure on manufacturers, leading them to transfer part of the higher operating costs onto consumers. Thus, price promotions and discounts as well as special offers remained key ways to attract ... Read More
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Home Care in Estonia
... significant number of immigrants from Ukraine. Also, while inflation eased significantly compared with the previous year, it was still an issue, and constant value sales were unchanged, as rising costs continued to hit profitability. Euromonitor ... Read More
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Home Care in the Netherlands
... on their weekly shopping, with home care products offering relatively straightforward ways of doing this. Consumers used less of certain products, and with others, simply stopped buying them altogether. In addition, as more consumers were ... Read More
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Home Care in Croatia
... care were particularly affected by price hikes. In addition, rising budget constraints and uncertainty caused by the war in Ukraine and the energy crisis impacted consumer purchasing habits, and spending on non-food and non-essential products ... Read More
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Bleach in Switzerland
... possibly damaging to many surfaces in the home. Bleach exists in two different formats - either liquid or tabs. The product can either be sold with its natural aroma or with an added scent. Many ... Read More
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