Category: Household Products
Europe Household Products
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Air Care in Serbia
... deals and discounts to retain sales. Despite these challenges, all areas apart from car air fresheners registered positive retail volume growth in 2023. Electric air fresheners and other air care products recorded the strongest volume ... Read More
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Dishwashing in Spain
... cleaning habits, in order to reduce their water and energy bills. Advice on how to save money was pervasive within the media, with Spaniards advised to only their dishwashers at full capacity, for example. This ... Read More
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Air Care in Spain
... changed the way many people viewed their living environment, with health and wellbeing becoming increasingly important. This helped to generate increased demand for a variety of air care products, especially those with a luxurious feel, ... Read More
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Air Care in Ukraine
... number of cars in Ukraine. The imposition of martial law has prompted people to prioritise the use of their vehicles for safety reasons, contributing to an increased demand for car-related products, including air fresheners. As ... Read More
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Surface Care in Slovenia
... cleaners' growth, as they serve multiple cleaning purposes beyond just glass surfaces. Euromonitor International's Surface Care in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Home Care in Slovenia
... owners, favour surface care products made from vegan or organic ingredients, such as Green Emotions floor cleaner, which boasts plant-based ingredients suitable for all surfaces. Laundry care brands like Persil responded to this trend by ... Read More
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Surface Care in Slovakia
... consumers are seeking affordable products which offer good price-to-value ratios, alongside multifunctional products which offer both convenience and cost-savings through the benefit of using one product for all needs. Multi-purpose cleaners are benefitting from this ... Read More
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Home Care in Spain
... impact of Russia's invasion of Ukraine, which forced many consumers to rationalise their expenditure. Another factor that contributed to the decline in volume was a change in washing and cleaning habits, as consumers looked to ... Read More
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Europe Liquid Detergent Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Application (Laundry, and Dish Washing), By End-use (Residential, and Commercial), By Sales Channel, By Country and Growth Forecast, 2023 - 2030
... - 2030 The Europe Liquid Detergent Market would witness market growth of 5.3% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 1,432.7 Kilo Tonnes, showcasing a growth ... Read More
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Polishes in Slovenia
... as ordinary cleaning surface care products, instead of polishes. Consequently, the category is experiencing a decline in volume terms, exacerbated by higher unit prices and inflation. Euromonitor International's Polishes in Slovenia market report offers a ... Read More
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Surface Care in Serbia
... to switch to cheaper brands or migrate to private label, driving growth for the private label landscape in 2023. Discounts were frequent, with consumers mainly purchasing any leading players on promotion, leading to a decline ... Read More
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Bleach in Serbia
... to abandon the category in favour of more sophisticated, gentler home care products. The category registered static volume growth at the peak of the COVID-19 pandemic in 2020, with the long-term decline changed as consumers ... Read More
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Dishwashing in Slovenia
... liquid detergents, tablets minimise the risk of spills and are favoured for their simplicity. Powder detergents, on the other hand, are less popular due to their inconvenience. Euromonitor International's Dishwashing in Slovenia market report offers ... Read More
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Laundry Care in Spain
... of living, as consumers looked to control their energy bills and make more efficient use of their laundry detergents. As such, there was a decline in the frequency of clothes laundering, which impacted demand accordingly. ... Read More
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Air Care in Slovakia
... are keen to try new formats and scents and move from the more traditional spray/aerosol formats to more modern liquid, electric, and candle formats of air care. In this sense, liquid air fresheners is seeing ... Read More
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Polishes in Slovakia
... substitute – especially with the growing interest in more exciting and modern home care categories (e.g., furniture polish wipes in surface care). Meanwhile, polishes are increasingly being seen as discretionary products which are becoming old-fashioned. ... Read More
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Laundry Care in Slovakia
... lower volumes of product per use, in addition to doing fewer but larger loads of washing (to save on energy and water usage, as well as product volumes). In this context, consumers are seeking products ... Read More
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Surface Care in Spain
... COVID-19. Nonetheless, consumers remained more conscious of the need to give their homes a thorough clean than they were prior to the pandemic, and as such, continued to favour surface care products with antibacterial claims. ... Read More
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Toilet Care in Ukraine
... essential for maintaining toilet hygiene, and Ukrainian consumers prioritise their use even during challenging times and long periods of economic uncertainty. The perception of rim blocks and rim liquids as necessities thus contributes to a ... Read More
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Polishes in Serbia
... consumers to forgo the purchases of non-essential products, with many reaching for cheaper options, such as multi-purpose surface care and standard floor cleaners, instead of polish. Furthermore, the return to pre-pandemic lifestyles among the population ... Read More
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Bleach in Slovenia
... awareness and sustainability concerns. Despite the overall growth in value sales, the volume decline underscores a shift towards more sustainable consumption patterns. Euromonitor International's Bleach in Slovenia market report offers a comprehensive guide to the ... Read More
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Bleach in Spain
... living, which forced many consumers to rationalise their expenditure. As such, bleach was one of the few categories to report growth in both constant value and volume terms. Euromonitor International's Bleach in Spain market report ... Read More
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Bleach in Ukraine
... incorporating disinfectant components with safer formulations than that of bleach. A growing emphasis on health and environmental considerations among consumers is steering them away from conventional bleach and towards alternatives that offer both efficacy and ... Read More
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Toilet Care in Slovakia
... under half of all brand shares in toilet care, followed by Domestos (Unilever Slovensko spol sro) in second place, being the only other brand with a double-digit share, we also note the presence of private ... Read More
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Air Care in Slovenia
... habits, leading to a decline in volume sales. Although consumers still appreciate the wellness benefits and pleasant fragrances of air care products, they are now making purchases more judiciously. The decline in volume sales can ... Read More
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