Category: Household Products
Europe Household Products
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Wipes in Belgium
... toilet paper, witnessed modest growth. Water-based wipes offered by brands like Pampers and Bebio contributed to the growing demand for sustainable alternatives, reflecting shifting consumer preferences towards environmental consciousness. Euromonitor International's Wipes in Belgium report ... Read More
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Home Care in Serbia
... struggled, recording a decline in most home care categories. Responding to the rising cost of living, consumers focused on necessary spending, reducing home care products viewed as unessential. Growing utility costs challenged manufacturers, with the ... Read More
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Toilet Care in Serbia
... in all areas while overall retail value grew. Many price-sensitive consumers switched to cheaper brands, leading to growth for private label offerings. In addition, private labels have become more widely available, with the number of ... Read More
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Surface Care in Ukraine
... thanks to heightened hygiene emphasis, with local consumers prioritising cleanliness and wanting assurance that their bathrooms are being cleaned using effective products. This ensured that demand for specialised bathroom cleaners remained relatively stable. Euromonitor International's ... Read More
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Bleach in Slovakia
... in low demand. In turn, players are showing little interest in developments or activity in the category. Bleach also sees competition from laundry care, due to its usage in this context. Added to which, bleach ... Read More
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Laundry Care in Serbia
... begun to focus on essentials while consuming less and concentrating on necessities. In laundry care, this saw consumers trade down, not willing to pay more for added benefits or sustainable offerings. As such, while there ... Read More
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Home Care in Slovakia
... price increases, volume sales are in a negative slump – albeit with ongoing improvements expected in 2024. The products which are suffering in sales are those which are deemed to be less essential, as consumers ... Read More
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Laundry Care in Slovenia
... growth within laundry care, offering not only enhanced fragrance but also additional benefits for garment care. Products in larger quantities, such as Silan's XXL fabric softener, gain popularity for their favourable price-performance ratio. Moreover, consumers ... Read More
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Dishwashing in Ukraine
... relocation among consumers. Many Ukrainians have had to move as a result of the war, and many have lost possession of previously-owned automatic dishwashers. Euromonitor International's Dishwashing in Ukraine market report offers a comprehensive guide ... Read More
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Polishes in Ukraine
... certain market segments still value traditional shoe care. Shoe enthusiasts, formal footwear users, and those with a preference for well-maintained shoes may continue to purchase and use shoe polish. Euromonitor International's Polishes in Ukraine market ... Read More
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Dishwashing in Slovakia
... seen as a more cost-effective option. However, we note that consumers are taking a more hybrid approach to dishwashing, using hand dishwashing for smaller needs, and dishwashers for larger loads. This balance is perceived to ... Read More
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Dishwashing in Serbia
... decline for hand dishwashing liquids further challenged by maturity, as there was little opportunity for manufacturers and distributors to expand the consumer base for these products. Another factor that put pressure on hand dishwashing was ... Read More
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Toilet Care in Spain
... for work or leisure purposes,. also decreased the amount of time consumers devoted to cleaning, including their toilets. In addition, the cost of living crisis took its toll on retail volume sales, with ITBS, especially ... Read More
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Air Care in Serbia
... deals and discounts to retain sales. Despite these challenges, all areas apart from car air fresheners registered positive retail volume growth in 2023. Electric air fresheners and other air care products recorded the strongest volume ... Read More
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Dishwashing in Spain
... cleaning habits, in order to reduce their water and energy bills. Advice on how to save money was pervasive within the media, with Spaniards advised to only their dishwashers at full capacity, for example. This ... Read More
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Air Care in Spain
... changed the way many people viewed their living environment, with health and wellbeing becoming increasingly important. This helped to generate increased demand for a variety of air care products, especially those with a luxurious feel, ... Read More
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Air Care in Ukraine
... number of cars in Ukraine. The imposition of martial law has prompted people to prioritise the use of their vehicles for safety reasons, contributing to an increased demand for car-related products, including air fresheners. As ... Read More
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Surface Care in Slovenia
... cleaners' growth, as they serve multiple cleaning purposes beyond just glass surfaces. Euromonitor International's Surface Care in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Home Care in Slovenia
... owners, favour surface care products made from vegan or organic ingredients, such as Green Emotions floor cleaner, which boasts plant-based ingredients suitable for all surfaces. Laundry care brands like Persil responded to this trend by ... Read More
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Surface Care in Slovakia
... consumers are seeking affordable products which offer good price-to-value ratios, alongside multifunctional products which offer both convenience and cost-savings through the benefit of using one product for all needs. Multi-purpose cleaners are benefitting from this ... Read More
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Home Care in Spain
... impact of Russia's invasion of Ukraine, which forced many consumers to rationalise their expenditure. Another factor that contributed to the decline in volume was a change in washing and cleaning habits, as consumers looked to ... Read More
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Europe Liquid Detergent Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Application (Laundry, and Dish Washing), By End-use (Residential, and Commercial), By Sales Channel, By Country and Growth Forecast, 2023 - 2030
... - 2030 The Europe Liquid Detergent Market would witness market growth of 5.3% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 1,432.7 Kilo Tonnes, showcasing a growth ... Read More
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Polishes in Slovenia
... as ordinary cleaning surface care products, instead of polishes. Consequently, the category is experiencing a decline in volume terms, exacerbated by higher unit prices and inflation. Euromonitor International's Polishes in Slovenia market report offers a ... Read More
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Surface Care in Serbia
... to switch to cheaper brands or migrate to private label, driving growth for the private label landscape in 2023. Discounts were frequent, with consumers mainly purchasing any leading players on promotion, leading to a decline ... Read More
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Bleach in Serbia
... to abandon the category in favour of more sophisticated, gentler home care products. The category registered static volume growth at the peak of the COVID-19 pandemic in 2020, with the long-term decline changed as consumers ... Read More
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