Category: Household Products
Europe Household Products
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Bleach in Bosnia and Herzegovina
... its gradual decline in the market. As consumer preferences shift, bleach has steadily lost ground to alternative options, particularly within surface care, which are often seen as safer, more effective, and less harsh on both ... Read More
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Toilet Care in Bosnia and Herzegovina
... care categories, consumer interest remained high, driven by innovation and convenience. These factors helped the category offset the impact of a shrinking consumer base caused by negative demographic trends. Consequently, all product areas recorded a ... Read More
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Bleach in Latvia
... safer formulations. Consumers increasingly prioritise safety and environmental considerations when choosing cleaning products, leading to a shift away from traditional bleach in favour of safer and more eco-friendly alternatives. Moreover, the category... Euromonitor International's Bleach ... Read More
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Dishwashing in Latvia
... market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving ... Read More
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Home Care in Estonia
... of the local economy, this price hike has impacted consumer confidence in the country. To encourage sales and maintain their positions, home care players have significantly increased promotions in the year, reaching levels seen in ... Read More
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Dishwashing in Poland
... As more households adopt dishwashers, the demand for automatic dishwashing products, such as specialised detergents, rinse aids, and dishwasher friendly formulations, is expanding rapidly. Euromonitor International's Dishwashing in Poland market report offers a comprehensive guide ... Read More
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Toilet Care in Portugal
... response to this, manufacturers continuously launch new fragrances and engage in strong promotional and discounting activity in order to compete effectively with private labels. This enabled toilet care to enjoy moderate current value growth in ... Read More
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Polishes in Portugal
... negatively impacted purchases of home care products considered non-essential. A lack of innovation and product diversification further hindered the category's performance. These factors lead to both volume and current value decline. Euromonitor International's Polishes in ... Read More
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Surface Care in Portugal
... volume discounts such as 2 or 3 items in a bundle pack in subcategories like standard floor cleaners and oven cleaners. Cif and Cillit Bang also offered cross-category discounts of the same brand in one ... Read More
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Air Care in Slovakia
... if slower, retail current value growth. In Slovakia, consumers of air care are keen to try newer formats and scents and move away from more traditional spray/aerosol formats to more modern liquid, electric and candle ... Read More
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Dishwashing in Ukraine
... becoming increasingly popular. This trend is particularly noticeable in the hand dishwashing segment, where consumers often opt for lower-priced alternatives. Euromonitor International's Dishwashing in Ukraine market report offers a comprehensive guide to the size and ... Read More
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Air Care in Ukraine
... cut back on non-essential items. Despite this, the liquid air fresheners segment has seen positive growth, bucking the broader decline. This increasing popularity can be attributed to their budget-friendly price, ease of use, and longer-lasting ... Read More
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Surface Care in Sweden
... through attribute bundling. By combining multiple benefits into a single product, companies aim to strengthen their value proposition in a competitive market. Euromonitor International's Surface Care in Sweden market report offers a comprehensive guide to ... Read More
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Toilet Care in Sweden
... feeling a growing sense of responsibility to make choices that contribute to environmental stewardship. As a result, sustainability has become a key factor influencing purchasing decisions – Swedish consumers are more likely to select products ... Read More
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Polishes in Sweden
... disrupted global supply chains and created material shortages, sourcing challenges, logistical bottlenecks and increased labour costs. However, these inflationary pressures have gradually eased, and by 2024, the rate of price growth moderated. Euromonitor International's Polishes ... Read More
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Laundry Care in Poland
... demand despite the rising cost of living seen towards the end of the review period. However, consumers became more price conscious and sought more affordable options in the laundry care category. In this environment, private ... Read More
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Surface Care in Poland
... unique fragrances, which enhance the cleaning experience and help to differentiate products in a competitive market. Euromonitor International's Surface Care in Poland market report offers a comprehensive guide to the size and shape of the ... Read More
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Air Care in Poland
... freshness and comfort are considered particularly appealing. Euromonitor International's Air Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Home Care in Slovakia
... inflation and price increases in home care in 2024, local consumers remained careful with their spending. Therefore, everyday use home care products were increasingly popular when made available via strong price promotions or offered in ... Read More
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Laundry Care in Portugal
... a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies ... Read More
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Air Care in Portugal
... supported by manufacturers investing in novel fragrances and rising pet ownership. Euromonitor International's Air Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Dishwashing in Slovakia
... also enhanced by the perception that they have less of an impact on the environment. In this vein, the possession rate of dishwashers continued to increase steadily, albeit remaining below one third of households at ... Read More
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Laundry Care in Slovakia
... or wait to purchase laundry care products when made available at more advantageous price points. Therefore, as consumers tried to economise and reduce expenditure where possible, they often stockpiled and purchased several packs of their ... Read More
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Bleach in Slovakia
... strong chemical composition and heavy environmental load. Consumers in Slovakia increasingly perceive bleach as old-fashioned and toxic, which results in low demand. In turn, players have shown little interest in investing in new product developments ... Read More
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Polishes in Slovakia
... essential products and they are prone to cut down on usage during times of economic pressure and high prices. Therefore, polishes struggled to attract new consumers while those who used them mostly did so occasionally, ... Read More
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