Category: Household Products
Europe Household Products
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Air Care in Latvia
... formats and appealing to consumers desiring extended freshness. Furthermore, the packaging of gel fresheners is crafted to be attractive, appealing to consumers and influencing purchasing decisions. Euromonitor International's Air Care in Latvia market report offers ... Read More
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Toilet Care in Norway
... down to cheaper products, including private labels. Euromonitor International's Toilet Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Dishwashing in Ireland
... sustainably, waiting for a full load before using the machine. As such, even in times of economic uncertainty and rising price points, the landscape remained comparably stable, with automatic dishwashing driving retail value sales on ... Read More
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Toilet Care in Poland
... heightened awareness of hygiene, emphasising toilet care products that provide enhanced germ protection. Euromonitor International's Toilet Care in Poland market report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Polishes in Bosnia and Herzegovina
... as less important. In a difficult economic climate with rampant inflation, households have come under pressure. Rising unit prices have largely helped polishes to achieve the strong current value growth seen in 2023. Euromonitor International's ... Read More
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Home Care in Lithuania
... such as rising interest rates, which is squeezing household budgets. In this context, many consumers remain very cautious with household spending and continue to seek out promotional deals. Major retailers, such as Maxima, remain committed ... Read More
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Laundry Care in Bosnia and Herzegovina
... of laundry care. Outdated products, such as bar detergents and hand wash detergents continue to face decline in retail volume terms. The underlying decrease in the population is also a key issue for laundry care ... Read More
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Laundry Care in Sweden
... value and seeking cost-effective solutions. The higher retail price points observed in 2023 have led to a reshaping of household purchase patterns. Households are becoming more price-sensitive, actively seeking opportunities to purchase laundry care during ... Read More
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Dishwashing in North Macedonia
... one of the better-performing product areas, also recording double-digit current value growth. Automatic dishwashing benefits from substantial activity in terms of innovation, with interesting new product launches regularly seen within automatic dishwashing tablets - the ... Read More
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Toilet Care in North Macedonia
... also posted robust double-digit current value growth. Innovation and premiumisation were the key drivers of overall category growth throughout the review period, while sales through the e-commerce distribution channel continued to rise rapidly and contributed ... Read More
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Air Care in Romania
... are placing a higher importance on having a pleasant environment at home. Consequently, air care registered another year of growth in both retail current value and volume terms in 2023. Ubiquity and high product diversity ... Read More
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Home Care in Switzerland
... high rates of inflation on consumers' purchasing power, as well as higher raw material and logistical costs pushing up unit prices. Furthermore, the rising value of the Swiss Franc led to more cross-border shopping, which ... Read More
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Bleach in Ireland
... mainly viewed as outdated and toxic. However, older consumers still frequently use bleach as a cleaning agent and as a routine additive to other solutions (like many liquid drain cleaners). Numerous publications on the damaging ... Read More
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Polishes in Latvia
... Latvia's population growth. However, despite these results, overall consumption of shoe polish is on a downward trajectory. This decline results from the ongoing shift towards more casual dress codes in workplaces and daily life, reducing ... Read More
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Bleach in North Macedonia
... However, the category managed to post solid current value growth in 2023 thanks to high inflation triggering product price hikes. Euromonitor International's Bleach in North Macedonia market report offers a comprehensive guide to the size ... Read More
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Surface Care in Norway
... price points. Euromonitor International's Surface Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date ... Read More
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Polishes in Finland
... popularity of non-wood materials for furniture further reduces the demand for furniture polishes. Consumers are opting for alternative home care products, such as surface care, contributing to the decrease in polish sales. Euromonitor International's Polishes ... Read More
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Dishwashing in Greece
... is because many dishwashing products are considered essential for consumers, and players have thus been engaging in numerous promotional and discount campaigns in order to maintain sales. This kind of promotional activity is essential, as ... Read More
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Air Care in Hungary
... and reduced consumer spending power. As such, consumers focused on necessary purchases and were less interested in air care that was deemed unessential. However, candle air fresheners continued to record positive retail volume growth, boosting ... Read More
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Dishwashing in Poland
... becoming more time-conscious, seeking convenience in their daily lives, supporting demand for automated solutions, such as dishwashers. Euromonitor International's Dishwashing in Poland market report offers a comprehensive guide to the size and shape of the ... Read More
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Bleach in Romania
... in the category. Thus, bleach resumed its pre-pandemic downward trajectory in retail volume sales with a strong decline in 2022, followed by a further strong, if slower, drop witnessed in 2023. On average, this product ... Read More
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Air Care in Ireland
... price points saw consumers reducing their purchases of unessential items. The deepest declines were noted in gel air fresheners and car air fresheners, with many consumers deeming car air fresheners unessential during a cost-conscious time. ... Read More
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Toilet Care in Croatia
... in line with a more general trend of seeking products that reduce the time and effort spent on household chores. Rim liquids consequently recorded the strongest volume growth in 2023, with the category further benefiting ... Read More
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Laundry Care in Hungary
... power. As such, consumers focused on necessary purchases and were less interested in premium laundry care and fine fabric detergents used for intensive care and delicate and gentle fabrics. This led to a significant volume ... Read More
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Surface Care in Switzerland
... social and economic activity in the wake of the pandemic, many Swiss people continued to work from home at least part of the time, which supported continued high levels of use of surface care products. ... Read More
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