Category: Household Products
Europe Household Products
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Bleach in Greece
... in value terms. Bleach is classified as a basic category for most Greek households and hence consumers remain price sensitive and highly driven by promotions, which remains a key obstacle to growth in value terms. ... Read More
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Laundry Care in Belgium
... decline, retail value continued to grow at a notable pace, largely due to the ongoing premiumisation of the category. Euromonitor International's Laundry Care in Belgium market report offers a comprehensive guide to the size and ... Read More
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Surface Care in Belgium
... to economic pressures. Additionally, consumers opted for concentrated products. The concentration of formulas reduces the volume of surface detergent required by consumers. Despite this ongoing decline in volume, retail value experienced growth, largely driven by ... Read More
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Air Care in Belgium
... a time of economic uncertainty. Due to inflationary pressures, many Belgian households re-evaluated their spending priorities, and air care was among one of the first product areas to be deprioritised. As a result, traditional air ... Read More
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Air Care in the Netherlands
... focusing on maintaining value in their offerings. Despite the stabilising prices, air care remains an area where consumers are looking for added value and experiences, leading to a continued focus on premium products and sensory ... Read More
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Laundry Care in the Czech Republic
... in 2024, Czech consumers remain highly price-sensitive, prioritising promotional events to secure their preferred brands at discounted prices. Euromonitor International's Laundry Care in Czech Republic market report offers a comprehensive guide to the size and ... Read More
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Polishes in the Czech Republic
... significantly. Modern consumers increasingly favour multi-purpose cleaning products, which offer greater convenience and versatility, over traditional polishes. This behavioural shift has resulted in declining sales volumes, though the average unit price of... Euromonitor International's Polishes ... Read More
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Air Care in the Czech Republic
... - a trend further strengthened by the cost-of-living crisis and persistently high inflation. Within this context, air care products such as candle and liquid air fresheners have become increasingly popular. These products offer a relatively ... Read More
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Bleach in the United Kingdom
... steep as it was in 2023. One of the reasons that demand for bleach continues to fall is because an increasing number of consumers are opting for multi-purpose cleaners, as opposed to using bleach. However, ... Read More
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Home Care in Italy
... reduction in the the promotional activity across retailing served to push prices up during the final few years of the review period, although prices were more stable in 2024 than in the previous two years ... Read More
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Home Care in Spain
... the inflation index. In some cases, aggressive promotional activities led to slight declines in unit prices. Performance across subcategories varied significantly, with home insecticides, toilet care, and surface care emerging as the stron... Euromonitor International's ... Read More
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Air Care in Denmark
... air quality much higher since the pandemic, and asthma/ allergies also rising in Denmark, there is an underlying demand for non-chemical-based air care. Non-aerosol alternatives represent an eco-friendly alternative that can reduce a household’s carbon ... Read More
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Dishwashing in Denmark
... Power, which claims to reduce scrubbing on tough fat stains by up to four times. In 2024, Neophos Powerball Ultimate Plus launched in automatic dishwashing tablets, with claims to deliver an intensive clean and shine, ... Read More
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Surface Care in Denmark
... floors. Multi-purpose cleaners appeal to households seeking to simplify their cleaning routines. As inflationary pressures and interest rate hikes resulted in weak consumer confidence and spending power, many households sought to lower their expenditure on ... Read More
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Polishes in Norway
... material sourcing, logistical expenses, rent, and salaries. This translated into higher pricing across the board. Euromonitor International's Polishes in Norway market report offers a comprehensive guide to the size and shape of the market at ... Read More
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Bleach in Bulgaria
... production costs, increased energy expenses, and rising salaries for retailers. The decline in volume also reflects an adjustment period, following the surge in demand during the COVID-19 pandemic, when consumers sought powerful yet affordable cleaning ... Read More
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Surface Care in Bulgaria
... routines drove sales to unprecedented levels. As daily cleaning habits return to pre-pandemic norms, segments that saw exceptional growth during this period, especially home care disinfectants, are now experiencing a natural decline. Euromonitor International's Surface ... Read More
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Polishes in Bulgaria
... in current value terms, as prices remained at elevated levels. Floor polish experienced the most significant value decline, driven by the growing penetration of locally produced options like Medix and the competitive pricing of private ... Read More
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Bleach in Belgium
... bleach as an affordable alternative to surface cleaners. Sustained high inflation has led to tighter household budgets, prompting many Belgians to prioritise cost over environmental considerations. This trend has resulted in bleach maintaining its position ... Read More
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Toilet Care in Belgium
... consumers become even more selective in their purchases, prioritising essential cleaning products over perceived non-essential categories, such as toilet care. While both toilet liquids/foam contribute 50% to the overall category, the growth in value stems ... Read More
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Polishes in Belgium
... you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, ... Read More
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Dishwashing in Bulgaria
... automatic dishwashing machines in local households. The shift towards dishwashers can be attributed to several factors, including increasing urbanisation, busier lifestyles, and the growing emphasis on time-saving technologies. The ability to clean dish... Euromonitor International's ... Read More
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Surface Care in Greece
... by forcing companies to implement price drops. This did not lead to real declines in prices as while companies reduced their starting prices they also limited their discounting activities. As part of the price regulation ... Read More
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Dishwashing in Belgium
... and economic pressures that led consumers to be more mindful of their purchases. However, retail value sales benefited from higher price points and ongoing premiumisation. Brands in 2024 were increasingly launching high-performance, convenient products. This ... Read More
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Laundry Care in the Netherlands
... strong performance as verified by independent tests and the lower price compared to brands. Private label appeals to a wide consumer base as brand loyalty is relatively low in laundry care. Most consumers just want ... Read More
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