Category: Household Products
Europe Household Products
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Bleach in Bulgaria
... cleaners that were also affordable. Despite the category's retail volume decline, the more affordable price of bleach and the established consumer base of older consumers who use bleach habitually, allowed retail volume sales to be ... Read More
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Toilet Care in Bulgaria
... product areas recorded positive retail value growth, driven by premium options and rising prices, particularly in the first half of 2023. However, in-cistern devices, toilet cleansing systems and toilet care tablets/powder continued to post retail ... Read More
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Dishwashing in Belgium
... somewhat curbed thanks to rising energy costs leading people to run their dishwashers less frequently and often only when completely full. Inflation has meant that consumers are eating at home more often, thanks to tighter ... Read More
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Surface Care in Austria
... for hygiene and cleanliness post-pandemic, with frequent cleaning and higher demands for functionality and efficacy, increasingly hectic lives limit the possibilities and willingness for excessively frequent and intense cleanings. Euromonitor International's Surface Care in Austria ... Read More
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Surface Care in France
... income being squeezed they were forced to rationalise their spending which meant many people purchased fewer surface care products and used them more sparingly where possible. Task-specific products such as bathroom, oven and kitchen cleaners ... Read More
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Laundry Care in Austria
... local consumers to wash their laundry at lower temperatures, thereby conserving water and energy and ultimately saving money. Euromonitor International's Laundry Care in Austria market report offers a comprehensive guide to the size and shape ... Read More
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Air Care in France
... in 2022 and 2023 demand continued to drop with consumers focusing their spending on other areas of home care. Despite high inflation the price of air care actually remained relatively stable. The category often needed ... Read More
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Dishwashing in Italy
... with friends and family, and less time cooking at home. The war in Ukraine and global inflationary pressures have led to rising electricity costs, restricting growth in most dishwashing products, including liquids and powders, as ... Read More
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Polishes in Bulgaria
... consumers removing the item in line with shrinking household budgets. While retail volume declined, retail value sales remained positive due to ongoing price hikes and limited price promotions. Despite this, floor polish saw a decline ... Read More
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Surface Care in Denmark
... below the 2022 peak rate. Inflation continued to have an impact on the category through higher retail price points and subsequent heightened price-sensitivity among local consumers. Household finances continued to be strained, with strong pressure ... Read More
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Polishes in France
... falls in line with the rising popularity of multi-functional cleaning products. Furthermore, during this time of economic uncertainty and skyrocketing inflation, consumers are prioritising essential spending such as food over what they deem to be ... Read More
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Bleach in the United Kingdom
... to the cost-of-living crisis, alongside consumers’ awareness of the non-sustainable properties of bleach, consumers are looking for more sustainable and efficient ways of cleaning their homes, which take less shelf space. Nonetheless, due to the ... Read More
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Air Care in Bulgaria
... of the landscape related to home air care - such as air candles, gels, and liquids- was positive, while a decline was seen in areas such as spray/aerosol air fresheners and electric air fresheners. Euromonitor ... Read More
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Home Care in the Czech Republic
... sales were positive, retail volume was challenged as consumers' disposable budgets declined, impacting purchasing decisions. This led consumers to look for more affordable options, especially regarding home care products used daily. Products deemed unessential recorded ... Read More
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Dishwashing in the United Kingdom
... using a dishwasher is deemed more convenient, as it requires minimal effort, leaving the machine to perform the cleaning cycle, with automatic dishwashing tablets offering the correct dosages. Nonetheless, despite continuing to exceed pre-pandemic levels, ... Read More
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Bleach in Italy
... sanitising properties, with consumers spending more time cleaning high-touch surfaces such as kitchen counters and door handles to keep the COVID-19 virus at bay. However, this was followed by a slump in demand in 2021, ... Read More
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Air Care in the United Kingdom
... volume, the only formats experiencing volume declines were gel air fresheners and car air fresheners. Retail volume sales of car air fresheners plunged in 2020, owing to prolonged home seclusion and limited mobility outside of ... Read More
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Bleach in Belgium
... 2022 as restrictions were eased and then lifted, and Belgium saw a return to normality. Consumers shifted back to other home care products which are seen to be safer. Further, as fears around COVID-19 softened, ... Read More
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Air Care in Denmark
... costs (energy, materials, labour, shipping, etc) and resulted in manufacturers and retailers increasing prices. Heightened price-sensitivity lowered purchases of home care items deemed ""discretionary"", such as air care products. This saw all categories except candle ... Read More
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Toilet Care in Italy
... down to cheaper products. This applied to toilet care, where consumers increasingly traded more expensive brands for private labels, in order to save money. Euromonitor International's Toilet Care in Italy market report offers a comprehensive ... Read More
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Bleach in Denmark
... However, demand has normalised and returned to pre-pandemic declines and levels, as household hygiene and cleanliness concerns are less intense. Euromonitor International's Bleach in Denmark market report offers a comprehensive guide to the size and ... Read More
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Polishes in Italy
... Polishes oftentimes fall into this basket, considering that priority is usually given to cleaning rather than polishing. this determines a further slowdown in volume terms for the category, that is mitigated in value terms by ... Read More
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Toilet Care in Belgium
... using the toilet more frequently and thus this boosted demand for toilet care. Demand for toilet care declined in 2021 and 2022 and continued to fall further in 2023. This is largely because the category’s ... Read More
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Dishwashing in Denmark
... higher price points. Higher prices stretched household finances amid a weak economic climate characterised by inflationary pressures. This exerted high cost-of-living pressures and lowered household spending power. As a result, some households traded down to ... Read More
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Surface Care in the Czech Republic
... on higher effectiveness and natural composition. For example, the Czech company Tierra Verde launched its new Bio kitchen cleaner with peppermint oil in September 2023. In addition, to attract consumers during a time of rising ... Read More
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