Category: Household Products
Europe Household Products
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Dishwashing in Greece
... companies had to implement price drops. This led to significant price drops from all of the key players which resulted in hand dishwashing posting a decline in current value terms in 2024, with this also ... Read More
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Dishwashing in the Netherlands
... in automatic dishwashing. Despite these efforts, volume growth remained limited in dishwashing as consumers continued to buy dishwashing products primarily based on need, with little increase in overall demand, apart from those related to th... ... Read More
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Surface Care in the Netherlands
... driven by a desire to use less product while achieving better cleaning results, pushing demand for task-specific options over general-purpose cleaners. At the same time, consumers are becoming increasingly aware that multi-purpose cleaners, while convenient... ... Read More
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Bleach in the Netherlands
... using bleach, leading some to opt for eco-friendlier alternatives. The shift towards more sustainable cleaning products gained momentum in 2023 and has persisted in 2024. Although bleach remains effective, its harsh chemical profile and e... ... Read More
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Toilet Care in the Netherlands
... toilet liquids and rim blocks, leading to a decline in demand for these products. In response, brands have ramped up promotions, especially ‘buy one get one free’ on rim blocks and toilet liquids in major ... Read More
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Dishwashing in the Czech Republic
... segment remains dominated by products at the lower end of the price spectrum and the premiumisation trend is less pronounced, with notable growth observed only in higher-priced offerings. One of the most notable developments within ... Read More
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Laundry Care in the United Kingdom
... in 2024 was higher than that in 2023, as this category has fully normalised in the post-pandemic world. Liquid tablet detergents, liquid fabric softeners, and concentrated liquid detergents in particular performed well in volume terms ... Read More
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Dishwashing in the United Kingdom
... year. Automatic dishwashing tablets in particular performed well, given that this is now the most popular format amongst consumers, with dishwashing liquids and powders seeing a continuous decline in volume sales. Automatic dishwashing powders saw ... Read More
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Surface Care in the United Kingdom
... COVID-19 pandemic. However, growth rates have now normalised, with a steadier growth trajectory. Multi-purpose cleaners performed particularly well, as consumers often opt for these as opposed to task-specific surface care products. Standard floor cleaners and ... Read More
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Air Care in the United Kingdom
... rest of the air care category in 2024, recording the strongest retail volume growth rate. The strong performance of this category can be linked in part to the wider health and wellness trend, whereby consumers ... Read More
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Polishes in the United Kingdom
... was a universal decline across all product categories within polishes, with the biggest decline coming from metal polish, with the use of products which need metal polish being outdated. Furniture polish also struggled in 2024, ... Read More
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Laundry Care in Spain
... the increasing competitiveness of private labels. Private label players have introduced products offering more washes per package while simultaneously lowering prices and employing aggressive promotional strategies. This combination has made private label liquid detergents highly ... Read More
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Bleach in Spain
... and value growth reaching double-digit levels. This spike was driven by a heightened focus on disinfection as households prioritised cleanliness to combat the virus. In subsequent years, as the disinfection frenzy waned, the demand for ... Read More
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Toilet Care in Spain
... year. Consumer demand and retailer focus have shifted significantly toward rim blocks, which achieved double-digit growth in both volume and current value terms. This surge has been accompanied by the declining availability of rim liquids, ... Read More
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Air Care in Spain
... than diminished demand. Spray/aerosol air fresheners remained the most popular format, largely due to the more accessible average unit price of these products and the wide variety of option. Candle air fresheners is emerging as ... Read More
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Polishes in Spain
... stabilised unit prices and waning demand. Metal polishes emerged as the only segment to record growth due to the lack of effective substitutes for the products’ specific function. By contrast, furniture polish has suffered the ... Read More
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Bleach in France
... soap - have grown in popularity, posing strong competition to bleach. These products appeal to consumers who prioritise safety and natural formulations, further diminishing bleach’s role in the cleaning aisle. Euromonitor International's Bleach in France ... Read More
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Air Care in France
... a decline in both volume and value sales. While prices have seen minimal increases, the category’s overall performance has been impacted by reduced purchasing frequency, necessitating promotions to stimulate demand. Products such as car air ... Read More
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Laundry Care in Italy
... an energy rating not lower than class A, with this subsidy increasing to EU200 for families with an annual income of less than EUR25,000. While this benefited sales of home laundry appliances it also had ... Read More
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Dishwashing in Italy
... addition by Procter & Gamble to its line of dishwashing products. The product is the most premium product within the company’s dishwashing portfolio and is an all-in-one line of automatic dishwashing tablets that starts with ... Read More
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Polishes in Italy
... is now over polishing is still considered a secondary chore compared to cleaning and hygiene and therefore with money being tight sales of polishes continued to decline in retail volume terms in 2024. Another challenge ... Read More
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Air Care in Italy
... increased the desire for products that could neutralise bad smells. This was even more the case in homes with pets, or where people like to cook strong smelling dishes or smoke. Indoor air quality has ... Read More
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Toilet Care in Switzerland
... a further retail volume fall than 1%. However, the negative performance can be attributed to the fact that several key players resorted to price promotions in an attempt to stimulate demand, which led to lower ... Read More
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Toilet Care in Ireland
... adjustments, rather than volume increases, as consumer demand remains steady but uninspired. Euromonitor International's Toilet Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Air Care in Ireland
... increases, as retail volume sales of air care rose only marginally. However, this represented an improvement from the previous year’s decline in retail volume sales. Within air fresheners, candle air fresheners dominate retail value sales, ... Read More
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