Category: Household Products
Europe Household Products
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Toilet Care in Sweden
... results in a shift towards discounters and variety stores, along with an increase in the value share held by private label toilet care products. Euromonitor International's Toilet Care in Sweden market report offers a comprehensive ... Read More
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Laundry Care in Latvia
... value, thanks to its efficient formula and ease of consumption. Moreover, the growing portfolio of specific products contributed to the landscape's success. For instance, in 2023, Perwoll launched liquid tablet detergents tailored for delicate washing ... Read More
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Dishwashing in Estonia
... for powder instead of higher-priced tablets. As such automatic dishwashing powders registered the highest volume growth. Euromonitor International's Dishwashing in Estonia market report offers a comprehensive guide to the size and shape of the market ... Read More
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Surface Care in Italy
... had a very strong positive impact on retail sales in both volume and current value terms, as consumers looked for products to clean and sanitise all surfaces within their homes. With Italians feeling less anxious ... Read More
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Bleach in France
... 2023 this was at a slower pace than expected, as rising living costs have led to renewed consumer interest in using bleach – despite rising concerns over its impact on health and the environment. Faced ... Read More
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Air Care in Austria
... area. Economic uncertainties and inflation also prompted local consumers to focus their spending on essential items, which further reduced the demand for air care. Traditional air fresheners and candles faced heightened competition from brands that ... Read More
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Air Care in Italy
... This was accompanied by a decline in promotional activity, which made relatively expensive air care refills less affordable for many. Euromonitor International's Air Care in Italy market report offers a comprehensive guide to the size ... Read More
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Surface Care in Belgium
... careful about the amount of product they used when cleaning their homes, reducing volumes and sometimes even frequency. Home care disinfectants continue to see the deepest declines in sales, along with window/glass cleaners, and while ... Read More
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Dishwashing in France
... prices on offer, meaning that volume sales tended to be concentrated on promotion weeks. Despite these promotions proving fairly effective volume sales were slightly down on the previous year. This was mainly because people looked ... Read More
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Surface Care in the United Kingdom
... strong since, with 2023 seeing higher sales than pre-pandemic levels, owing to this increased awareness. Consumers have returned to their busy working lives, and are looking for convenience and efficiency in their surface care products. ... Read More
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Laundry Care in the Czech Republic
... an overall volume decline in laundry care. Declines were noted in fine fabric detergents, spot and stain removers, bar detergents and carpet cleaners as consumers cut down on goods they consider to be unessential. However, ... Read More
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Dishwashing in the Czech Republic
... be the only area to record volume growth in 2023. Euromonitor International's Dishwashing in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Home Care in Austria
... have fuelled the demand for quick, convenient home care solutions that offer lasting effects. This includes longer-lasting scents and cleanliness in laundry care and toilet care and high-efficiency products that disinfect while cleaning multiple areas ... Read More
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Home Care in Belgium
... bought and used home care products with much less frequency than usual during the year. Those categories whose products are often regarded as non-essential, such as toilet care and polishes, suffered significantly. Meanwhile, in laundry ... Read More
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Air Care in the Czech Republic
... retail volume growth during a time of rising price points. However, retail volume growth was still low, adversely affected by the fact that air care products are generally deemed non-essential and are, therefore, easy for ... Read More
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Polishes in the Czech Republic
... of living has undermined consumer confidence and purchasing power. As a result, many consumers remain focused on spending on essential items. The category also suffered from limited promotional activities and innovation, leaving consumers to select ... Read More
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Toilet Care in the Czech Republic
... higher emphasis on hygiene and increasing cleaning activities in many Czech households. With the threat of COVID-19 reduced, sales fell in 2023. While retail value sales were positive, driven by rising price points, the challenging ... Read More
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Toilet Care in the United Kingdom
... time to focus on cleaning their houses, and secondly, multipurpose products are gaining traction and consumers are relying on these to clean their bathrooms. Euromonitor International's Toilet Care in United Kingdom market report offers a ... Read More
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Toilet Care in France
... convenience of these products as consumers returned to busy lifestyles away from the home. In current value terms, rim blocks saw particularly strong growth fuelled by widespread inflation-driven price rises. Euromonitor International's Toilet Care in ... Read More
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Laundry Care in Belgium
... volume sales, including buy-one-get-one-free, and buy-one-get-two-free. These offers may have prevented the fall from being even more dramatic, however. Aggressive promotions were widespread throughout all laundry detergent segments, as well as in fine fabric liquid ... Read More
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Dishwashing in Austria
... number of meals prepared and eaten at home and attempt to minimise the amount of dishwashing for time and cost reasons. This has led to a preference for more one-pot/one-pan dishes and simpler meals. Euromonitor ... Read More
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Polishes in the United Kingdom
... of the home, as consumers spend more time in the office or socialising than carrying out specific household chores, such as polishing. Moreover, and most notably in 2023, the cost-of-living crisis is pushing consumers away ... Read More
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Home Care in Denmark
... amid the general downward trajectory of home care retail volume sales. With all categories having registered retail volume sales declines in 2022, only toilet care and surface care posted positive demand growth in 2023. Players ... Read More
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Home Care in Bulgaria
... with declining disposable budgets impacting consumers purchasing decisions. This led to a noticeable shift from branded to private label options, with consumers seeking quality goods at affordable price points. Euromonitor International's Home Care in Bulgaria ... Read More
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Laundry Care in Italy
... with rising electricity costs and falling purchasing power led to a more careful focus on ways to save money. Inflationary pressures and increasing living costs meant that Italians were much more conscious of using water ... Read More
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