Category: Household Products
Europe Household Products
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Air Care in the United Kingdom
... rest of the air care category in 2024, recording the strongest retail volume growth rate. The strong performance of this category can be linked in part to the wider health and wellness trend, whereby consumers ... Read More
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Polishes in the United Kingdom
... was a universal decline across all product categories within polishes, with the biggest decline coming from metal polish, with the use of products which need metal polish being outdated. Furniture polish also struggled in 2024, ... Read More
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Laundry Care in Spain
... the increasing competitiveness of private labels. Private label players have introduced products offering more washes per package while simultaneously lowering prices and employing aggressive promotional strategies. This combination has made private label liquid detergents highly ... Read More
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Bleach in Spain
... and value growth reaching double-digit levels. This spike was driven by a heightened focus on disinfection as households prioritised cleanliness to combat the virus. In subsequent years, as the disinfection frenzy waned, the demand for ... Read More
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Toilet Care in Spain
... year. Consumer demand and retailer focus have shifted significantly toward rim blocks, which achieved double-digit growth in both volume and current value terms. This surge has been accompanied by the declining availability of rim liquids, ... Read More
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Air Care in Spain
... than diminished demand. Spray/aerosol air fresheners remained the most popular format, largely due to the more accessible average unit price of these products and the wide variety of option. Candle air fresheners is emerging as ... Read More
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Polishes in Spain
... stabilised unit prices and waning demand. Metal polishes emerged as the only segment to record growth due to the lack of effective substitutes for the products’ specific function. By contrast, furniture polish has suffered the ... Read More
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Bleach in France
... soap - have grown in popularity, posing strong competition to bleach. These products appeal to consumers who prioritise safety and natural formulations, further diminishing bleach’s role in the cleaning aisle. Euromonitor International's Bleach in France ... Read More
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Air Care in France
... a decline in both volume and value sales. While prices have seen minimal increases, the category’s overall performance has been impacted by reduced purchasing frequency, necessitating promotions to stimulate demand. Products such as car air ... Read More
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Laundry Care in Italy
... an energy rating not lower than class A, with this subsidy increasing to EU200 for families with an annual income of less than EUR25,000. While this benefited sales of home laundry appliances it also had ... Read More
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Dishwashing in Italy
... addition by Procter & Gamble to its line of dishwashing products. The product is the most premium product within the company’s dishwashing portfolio and is an all-in-one line of automatic dishwashing tablets that starts with ... Read More
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Polishes in Italy
... is now over polishing is still considered a secondary chore compared to cleaning and hygiene and therefore with money being tight sales of polishes continued to decline in retail volume terms in 2024. Another challenge ... Read More
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Air Care in Italy
... increased the desire for products that could neutralise bad smells. This was even more the case in homes with pets, or where people like to cook strong smelling dishes or smoke. Indoor air quality has ... Read More
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Air Care in Ireland
... increases, as retail volume sales of air care rose only marginally. However, this represented an improvement from the previous year’s decline in retail volume sales. Within air fresheners, candle air fresheners dominate retail value sales, ... Read More
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Toilet Care in Norway
... to increase the value for money proposition of their offerings. An example of this appeared in rim blocks with Domestos 3-in-1 Power Citrus which offers hygiene, limescale protection and freshness as key attributes. Also in ... Read More
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Air Care in Norway
... failed to keep pace with inflation, whilst interest rate hikes have lowered average disposable income. In air care, there was a stronger focus on price and value for money to attract consumers. Households were tempted ... Read More
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Dishwashing in Romania
... raw materials and energy and a waterbed effect of price capping on some food products. In this context, numerous consumers turned to less expensive products. Private labels registered healthy growth, being perceived as a budget ... Read More
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Home Care in France
... saw an unprecedented surge in demand for products during the pandemic as consumers prioritised cleanliness and hygiene in their living spaces. However, such heightened consumption patterns proved to be temporary, with demand returning to pre-pandemic ... Read More
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Home Care in the United Kingdom
... marking a change in direction, suggesting that this category is stabilising following the post-pandemic declines it experienced. Laundry care, air care, and dishwashing recorded the strongest performances in volume terms in 2024, with demand for ... Read More
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Air Treatment Products in Germany
... in the context of an unstable economy. For example, sales of air purifiers, which enjoyed a boom during the pandemic due to consumers’ interest in maintaining a clean living environment, are now declining as their ... Read More
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Air Treatment Products in Ukraine
... consumer appliances, market sizes remained significantly below 2021 pre-war levels. Euromonitor International's Air Treatment Products in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Opportunities in the Western European Household Products Industry 2024
... The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions. The Western European household products industry was valued at $65.6 billion in 2023 and is forecast ... Read More
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Air Treatment Products in Sweden
... treatment products either postponed or delayed given they can be an expensive investment. The spike in retail volumes sales at the height of the pandemic also reduced the immediate need for replacements of air treatment ... Read More
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Air Treatment Products in the Netherlands
... be a notable shift towards energy efficiency and dual-functionality in air conditioners. As gas prices soared earlier in the review period, many consumers invested in air conditioners not only for cooling during the warmer summer ... Read More
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Air Treatment Products in Poland
... heat. Advanced technology fans, such as those from Dyson, gained popularity due to their innovative designs, enhanced air circulation, and additional features like air purification. These fans offer a portable, energy-efficient, and cost-effective alternative to ... Read More
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