Category: Household Products
Europe Household Products
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Bleach in Poland
... negative health effects associated with bleach led to the ongoing decline. Bleach contains harsh chemicals, which can irritate the skin, eyes, and respiratory system. Prolonged exposure or improper use of bleach can harm human health. ... Read More
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Home Care in Bosnia and Herzegovina
... limited due to lower disposable incomes, a situation that is being felt by much of the population in Bosnia and Herzegovina. Most consumers chose to economise in 2023 in a bid to reduce household expenditure. ... Read More
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Home Care in Ireland
... driven by price increases, retail volume sales struggled, as many consumers reduced their purchases. The reduction was most heavily seen in unessential product areas, with deep retail volume declines noted in hand dishwashing, gel air ... Read More
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Polishes in Greece
... the category not having a great deal of choice for consumers seeking to trade down, i.e., a low presence of private label. Euromonitor International's Polishes in Greece market report offers a comprehensive guide to the ... Read More
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Surface Care in North Macedonia
... result of rising unit prices, all surface care subcategories recorded strong current value growth during the year. Several international brands enjoyed expansion in surface care in 2023, however, including Pronto and Mr Muscolo form SC ... Read More
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Laundry Care in the Netherlands
... A growing number of Dutch consumers were concerned to lower their carbon footprints and reduced toxin emissions while also saving money, allowing private label to step in and offer low-cost products that cater to both ... Read More
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Dishwashing in Lithuania
... period fuelling demand for automatic dishwashing products. Hand dishwashing products are holding ground with volume sales remaining stagnant in 2023. Increasingly, consumers enjoy using a balance of automatic and hand dishwashing products in their daily ... Read More
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Toilet Care in Romania
... categories continuing to see reduced or negligible retail volume sales at the end of the review period. In light of the lifting of COVID-19 measures, the back-to work trend meant less time spent at home ... Read More
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Surface Care in Romania
... In addition, consumers went out more and cooked at home less as they resumed pre-pandemic lifestyles with the easing and lifting of lockdown and home seclusion measures. Consequently, after strong retail volume growth in 2020 ... Read More
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Laundry Care in Croatia
... sensitivity among Croatian consumers, and registered slight decline in the year. Demand for eco-friendly washing additives remained strong, although inflationary pressures resulted in more cautious spending and therefore slower growth for premium products. Sales of ... Read More
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Polishes in Poland
... growth, with the purpose of furniture polish going beyond aesthetics to help maintain the longevity and quality of furniture. Polish consumers appreciate that regular use of furniture polish can extend the lifespan of furniture, keeping ... Read More
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Air Care in Finland
... also linked to a growing trend towards sustainability. Consumers adopting sustainable lifestyle habits are less attracted to air care products due to their chemical ingredients that can trigger allergies and harm the environment. Euromonitor International's ... Read More
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Home Care in Latvia
... volume growth benefited from an increased amount of people working from home, with remote and hybrid working leading to more use of home kitchens and bathrooms. As a result, there was an upsurge in demand ... Read More
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Bleach in Lithuania
... and constantly innovating. Bleach is championed by some consumers because of its low price and high effectiveness, as it helps to leave surfaces crystal clear and free from bacteria. Overall, it is not a popular ... Read More
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Surface Care in Bosnia and Herzegovina
... growth of home care disinfectants is lifting sales across the entire surface care category, especially as it is one of the largest product categories. All surface care categories except scouring agents, drain openers and descalers ... Read More
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Bleach in Bosnia and Herzegovina
... due to health concerns. Indeed, there is a myriad of other products available that are just as effective but not as toxic. Euromonitor International's Bleach in Bosnia and Herzegovina market report offers a comprehensive guide ... Read More
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Laundry Care in Lithuania
... were still conscious when shopping for laundry care and concentrated on buying basic products they need the most. Buoyed by price inflation, current value sales of laundry care witnessed moderate growth in 2023. Euromonitor International's ... Read More
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Polishes in Portugal
... main challenge facing polishes is its niche status, with the category mostly appealing to older consumers. On the other hand, younger adult consumers tend to opt for multi-purpose products which can also be used for ... Read More
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Bleach in Croatia
... officially declared over in Croatia on 11 May 2023 and this dampened volume sales of bleach despite a strong unit price decline as consumers have become relaxed about COVID-19 and there was not the same ... Read More
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Home Care in Sweden
... year. Euromonitor International's Home Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), ... Read More
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Home Care in Poland
... posed a significant challenge, with cost increases seen across raw materials, packaging, transportation, logistic and operational costs. This led to Euromonitor International's Home Care in Poland market report offers a comprehensive guide to the size ... Read More
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Home Care in Portugal
... were already imposed by major players in the second half of 2022. The private label segment reinforced its position in 2023, following an already strong performance in the previous year. Private label continued to benefit ... Read More
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Home Care in Hungary
... with many focusing on essential, necessary spending. Consumers actively looked for the best deals and discounts, buying larger quantities for cheaper prices or migrating to lower-cost brands or private labels. This led to a retail ... Read More
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Dishwashing in Norway
... review period, this was due partially to cannibalisation by the company’s own Klar brand, which is produced without synthetic fragrances and is targeted at consumers with sensitive skin. The brand is viewed as a sustainable ... Read More
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Bleach in Sweden
... price points. With inflation persisting at an elevated rate throughout 2023, households are exhibiting heightened price sensitivity. This results in a shift towards discounters and variety stores, along with a notable growth in the value ... Read More
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