Category: Household Products
Romania Household Products
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Wipes in Romania
... and energy prices have impacted both consumers and manufacturers, compelling producers to adjust their pricing strategies to maintain profitability. In this environment, private label has experienced significant growth, capitalising on their ability to off... Euromonitor ... Read More
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Dishwashing in Romania
... establishments. However, hand dishwashing saw only a slight increase in retail volume sales, as the category is mature, while more households owned an automatic dishwasher. Dishwashers have been promoted as effective and energy-efficient appliances, and ... Read More
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Toilet Care in Romania
... categories continuing to see reduced or negligible retail volume sales at the end of the review period. In light of the lifting of COVID-19 measures, the back-to work trend meant less time spent at home ... Read More
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Surface Care in Romania
... In addition, consumers went out more and cooked at home less as they resumed pre-pandemic lifestyles with the easing and lifting of lockdown and home seclusion measures. Consequently, after strong retail volume growth in 2020 ... Read More
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Laundry Care in Romania
... saw increases. The decline in the largest categories, fabric softeners and powder detergents, hurt the overall performance. Moreover, the overall performance can be read as a stabilisation of demand following strong growth in the wake ... Read More
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Air Care in Romania
... are placing a higher importance on having a pleasant environment at home. Consequently, air care registered another year of growth in both retail current value and volume terms in 2023. Ubiquity and high product diversity ... Read More
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Bleach in Romania
... in the category. Thus, bleach resumed its pre-pandemic downward trajectory in retail volume sales with a strong decline in 2022, followed by a further strong, if slower, drop witnessed in 2023. On average, this product ... Read More
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Home Care in Romania
... raw materials and utilities put pressure on manufacturers, leading them to transfer part of the higher operating costs onto consumers. Thus, price promotions and discounts as well as special offers remained key ways to attract ... Read More
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Polishes in Romania
... cannibalisation continued to occur, as consumers preferred certain surface care products, such as multi-purpose cleaners, standard floor cleaners, etc. Romanian retailers have been featuring a rising diversity of surface care products, which they have been ... Read More
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Air Treatment Products in Romania
... in the country and increasingly crowded (and hot) cities. As such, air treatment products have a stronger presence in urban areas, where people live mostly in apartments, whereas the adoption of such products is lower ... Read More
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Romania: Laundry Care Products Market - Analysis, Size, Trends, Consumption, and Forecast
... of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the laundry care products market in Romania and describes the main market participants, ... Read More
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Romania: Dishwashing Detergents Market - Analysis, Size, Trends, Consumption, and Forecast
... it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the dishwashing detergents market in Romania and describes the main market participants, growth and demand drivers, ... Read More
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Romania: Household Cleaning Products Market - Analysis, Size, Trends, Consumption, and Forecast
... of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the household cleaning products market in Romania and describes the main market participants, ... Read More
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Romania: Home and Laundry Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... and a forecast for the industry development in the medium term (2024-2029). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a ... Read More
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Home Care Packaging in Romania
... their need for increasingly innovative products, several structural changes in laundry care products stood out. The recommended pack doses decreased, particularly in the case of liquid detergents, due to the increased demand for compact formats ... Read More
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