Category: Household Products
Slovakia Household Products
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Wipes in Slovakia
... COVID-19, with this helping to support the volume demand for a range of cleaning products for the home, for themselves and for their family. This has helped to sustain demand for wipes despite financial pressures ... Read More
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Bleach in Slovakia
... in low demand. In turn, players are showing little interest in developments or activity in the category. Bleach also sees competition from laundry care, due to its usage in this context. Added to which, bleach ... Read More
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Home Care in Slovakia
... price increases, volume sales are in a negative slump – albeit with ongoing improvements expected in 2024. The products which are suffering in sales are those which are deemed to be less essential, as consumers ... Read More
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Dishwashing in Slovakia
... seen as a more cost-effective option. However, we note that consumers are taking a more hybrid approach to dishwashing, using hand dishwashing for smaller needs, and dishwashers for larger loads. This balance is perceived to ... Read More
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Surface Care in Slovakia
... consumers are seeking affordable products which offer good price-to-value ratios, alongside multifunctional products which offer both convenience and cost-savings through the benefit of using one product for all needs. Multi-purpose cleaners are benefitting from this ... Read More
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Air Care in Slovakia
... are keen to try new formats and scents and move from the more traditional spray/aerosol formats to more modern liquid, electric, and candle formats of air care. In this sense, liquid air fresheners is seeing ... Read More
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Polishes in Slovakia
... substitute – especially with the growing interest in more exciting and modern home care categories (e.g., furniture polish wipes in surface care). Meanwhile, polishes are increasingly being seen as discretionary products which are becoming old-fashioned. ... Read More
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Laundry Care in Slovakia
... lower volumes of product per use, in addition to doing fewer but larger loads of washing (to save on energy and water usage, as well as product volumes). In this context, consumers are seeking products ... Read More
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Toilet Care in Slovakia
... under half of all brand shares in toilet care, followed by Domestos (Unilever Slovensko spol sro) in second place, being the only other brand with a double-digit share, we also note the presence of private ... Read More
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