Category: Household Products
Europe Household Products
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Home Care in Ukraine
... the war and military action. This mass migration has led to a decrease in the population, resulting in reduced home care purchases. In addition, lower incomes among the remaining population, coupled with the suspension of ... Read More
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Laundry Care in Ukraine
... low, it was the fastest in the category, with most segments in decline. Amid challenging economic conditions, Ukrainian consumers gravitated towards more affordable alternatives, with private label options gradually gaining popularity in liquid tablet detergents. ... Read More
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Toilet Care in Slovenia
... in the aftermath of the pandemic, has intensified, driving demand for toilet care products. Euromonitor International's Toilet Care in Slovenia market report offers a comprehensive guide to the size and shape of the market at ... Read More
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Polishes in Spain
... furniture and footwear, with many consumers moving away from wood, leather and other materials that require polishing. Furthermore, with Spaniards leading increasingly busy lives, many are showing a preference for multipurpose home care products, which ... Read More
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Laundry Care in Poland
... detergent tablets and dryer sheets, although price played a crucial role in consumer decision-making. While concentrated detergents may have a higher upfront cost compared to standard detergents, they often provide consumers with a higher number ... Read More
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Dishwashing in Sweden
... on tough grease compared to its closest competitor. Another instance is the automatic dishwashing tablets private label W5 Platinum Power All in One, emphasising its powerful cleaning effect, removal of persistent stains, and efficiency in ... Read More
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Bleach in Portugal
... to human health and the environment - thereby falling foul of the prominent trends towards health and wellness and eco-consciousness. Moreover, the category saw demand further undermined by the waning consumer interest in products with ... Read More
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Air Care in Switzerland
... with ones that could enhance the home environment and their mood. Even in the post-pandemic period, Swiss consumers continued to turn to air care products to improve the indoor environment. At the same time, while ... Read More
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Air Care in Sweden
... spray/aerosol air freshener highlighting sustainability and natural positioning. It boasts being free from phthalates, propellants, and dyes, infused with natural essential oils, and presented in a partially recyclable pack made from 100% recycled plastic, with ... Read More
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Dishwashing in Finland
... from all-inclusive automatic dishwashing products to more basic, cost-effective options. Additionally, a shift from tablets to liquids and powders allows consumers greater control over the volume of product used. Euromonitor International's Dishwashing in Finland market ... Read More
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Toilet Care in Estonia
... and also registered the highest growth. Toilet/liquid foams are one of the most affordable products within toilet care, and with inflation still being high, consumers were price sensitive and prioritised value for money. Euromonitor International's ... Read More
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Air Care in Estonia
... volume growth. The strong performance was boosted by an increasing range on offer. The scents also tend to be more premium than other offerings. In addition, the attractive packaging of liquid air fresheners ensures they ... Read More
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Surface Care in Sweden
... bundling in their product offerings. A notable example is the 2023 launch of Ajax Bathroom, featuring a new formulation claiming ""3x Easy Cleaning"" – encompassing no need to rinse, instant descaling action, and suitability for ... Read More
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Air Care in Lithuania
... is the main category in Lithuania, traditionally being the most common product to tackle nasty odours. However, this category is very mature and so growth is stagnating in 2023. Euromonitor International's Air Care in Lithuania ... Read More
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Toilet Care in Hungary
... most popular product format for toilet care in 2023, with double-digit retail value growth and retail volume growth. The growing need for these products results from their proven efficiency and a growing demand for toilet ... Read More
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Laundry Care in Portugal
... decline in visible promotional activity, which was less frequent and saw less marked discounts than previously. However, consumers trading down to private label products and lower-priced brands in a challenging economic environment prevented a stronger ... Read More
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Bleach in Latvia
... formulations. Consumers increasingly prioritise safety and environmental considerations when choosing cleaning products, leading to a shift away from traditional bleach in favour of safer and more eco-friendly alternatives. Moreover, the category is extremely mature, with ... Read More
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Air Care in Greece
... show positive volume and value growth, albeit with value growth much higher, being supported by price hikes. Overall, air care remains rather niche in this context, with the target audience being the higher-income consumer segment. ... Read More
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Dishwashing in Bosnia and Herzegovina
... saw a decline in retail volume terms. There is plenty of innovation in automatic dishwashing tablets, which is lifting the overall category performance. Overall, dishwashing is one of the better performing categories in value terms, ... Read More
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Home Care in Finland
... in consumer spending, particularly during the summer months when salaries received a generous boost. Despite this positive trend, the higher spending in summer and autumn has not entirely offset the negative impact of the first ... Read More
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Surface Care in the Netherlands
... product could do the bulk of the work, helping to slow the product area’s decline in terms of volume sales. Retailers offering broad private label portfolios, such as Albert Heijn, and Jumbo, for example, responded ... Read More
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Bleach in Greece
... its negative environmental image and the fact there are little to no developments within the category. Bleach also offers very low margins for manufacturers, making it an unappealing area for added-value product developments. Euromonitor International's ... Read More
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Surface Care in Portugal
... uncertain economic environment. The private label segment was a notable beneficiary of this trend. The challenging economic scenario also weakened volume sales, as many consumers rationalised their spending and cut back on items that were ... Read More
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Polishes in Ireland
... period, with polishes suffering from being viewed as an outdated product. The strongest retail volume declines were noted in floor polish and metal polish, which were challenged by other cleaning products, such as multipurpose cleaners ... Read More
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Dishwashing in Romania
... establishments. However, hand dishwashing saw only a slight increase in retail volume sales, as the category is mature, while more households owned an automatic dishwasher. Dishwashers have been promoted as effective and energy-efficient appliances, and ... Read More
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