Category: Air Freshener
Europe Air Freshener
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Air Care in North Macedonia
... other home care items, the category was a key beneficiary of increased confidence and purchasing power among consumers as the recent spike in inflation receded. However, this non-essential status also limited the extent to which ... Read More
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Air Care in Finland
... air quality improvement, are becoming a trendy choice in homes, particularly with heightened awareness of indoor air pollution. Consumers are shifting towards these products for healthier, more sustainable air care, viewing them as more versatile ... Read More
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Home Care in Finland
... begins to subside. Consumers felt some financial relief providing a boost to confidence and volume sales of home care, although they continued to seek cost-effective solutions. Euromonitor International's Home Care in Finland market report offers ... Read More
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Air Care in Slovenia
... navigate stagnating consumer demand caused by more cautious spending and the prioritising of essential purchases, often to the exclusion of perceived less necessary items, like air care. Euromonitor International's Air Care in Slovenia market report ... Read More
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Home Care in Serbia
... Price sensitivity encouraged households to purchase home care products on promotion, with manufacturers and retailers widely embracing this tactic. Average price promotions were less pronounced than in 2023, as players sought to protect margins. There ... Read More
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Air Care in Lithuania
... of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More
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Air Care in Serbia
... these products, the messaging is focused on the connection with mood and wellbeing. Spray/aerosols are slowly being replaced by automatic air fresheners in Serbia although the higher price is a hindrance which prevents uptake among ... Read More
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Home Care in Lithuania
... rising wages, which served to enhance household spending. Indeed, the Lithuanian economy remained strong compared to neighbouring and Western European markets, despite geopolitical tensions stemming from the war in Ukraine. Meanwhile, on the domestic front,... ... Read More
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Home Care in Sweden
... growth was primarily driven by price increases, with the rate of these increases slowing as inflationary pressures eased. The deceleration in pricing was in line broader economic adjustments as Swedish households adapted to a more ... Read More
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Air Care in Sweden
... with a stronger emphasis on perceived value for money. Swedish consumers increasingly prioritise products that offer enhanced efficacy and longer-lasting performance, with this trend being particularly evident in air care. Euromonitor International's Air Care in ... Read More
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Air Care in Croatia
... at set intervals, are increasingly favoured for their ease of use and consistent performance. To keep customers engaged and encourage repeat purchases, brands are introducing seasonal and mood-specific scents, such as fresh spring florals, cozy ... Read More
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Air Care in Bosnia and Herzegovina
... air care was challenged by being considered an unessential item. Consequently, consumer demand continued its negative trajectory, with retail volume sales falling for the third consecutive year. Despite this, the category achieved moderate retail value ... Read More
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Air Care in Latvia
... fresheners in the toilet and bathrooms. As such, the potential scope for air care is therefore somewhat limited in this country. Spray/aerosol formats are the popular choice among locals. Euromonitor International's Air Care in Latvia ... Read More
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Home Care in Portugal
... in home care. Nevertheless, private labels continued to see growth as local consumers remained price sensitive. Euromonitor International's Home Care in Portugal market report offers a comprehensive guide to the size and shape of the ... Read More
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Air Care in Slovakia
... if slower, retail current value growth. In Slovakia, consumers of air care are keen to try newer formats and scents and move away from more traditional spray/aerosol formats to more modern liquid, electric and candle ... Read More
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Air Care in Estonia
... terms is supported by continuous price inflation in the year. The standout performer in 2024 is again liquid air fresheners thanks to an increasing range on offer, more premium fragrances, and attractive packaging that ensures ... Read More
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Air Care in Ukraine
... cut back on non-essential items. Despite this, the liquid air fresheners segment has seen positive growth, bucking the broader decline. This increasing popularity can be attributed to their budget-friendly price, ease of use, and longer-lasting ... Read More
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Air Care in Portugal
... supported by manufacturers investing in novel fragrances and rising pet ownership. Euromonitor International's Air Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Home Care in Ukraine
... decreased demand for home care products. Additionally, declining incomes among the remaining population, combined with high inflation, have reshaped consumer behaviour. Many Ukrainians are opting for cheaper brands, prioritising promotions, and favouring multifunctional produ... Euromonitor ... Read More
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Home Care in Poland
... slowed with inflation moderating compared to the previous year, though price sensitive purchasing behaviour remained prevalent. Eco-friendly product lines and private labels continued to gain momentum, supported by increased consumer awareness of sustainability and cost ... Read More
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Home Care in Latvia
... some categories. The combination of low consumer confidence and high costs of living urged consumers to concentrate on essential and basic home care products, instead of higher priced and innovative lines. Laundry care and dishwashing ... Read More
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Home Care in Slovakia
... inflation and price increases in home care in 2024, local consumers remained careful with their spending. Therefore, everyday use home care products were increasingly popular when made available via strong price promotions or offered in ... Read More
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Home Care in Croatia
... due to falling inflation. With inflation easing, consumer purchasing power strengthened and households were able to spend more freely. On the supply side, the moderation in production costs was passed on to consumers through lower ... Read More
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Air Care in Poland
... freshness and comfort are considered particularly appealing. Euromonitor International's Air Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Home Care in Italy
... reduction in the the promotional activity across retailing served to push prices up during the final few years of the review period, although prices were more stable in 2024 than in the previous two years ... Read More
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