Category: Household Products
Belgium Household Products
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Laundry Care in Belgium
... decline, retail value continued to grow at a notable pace, largely due to the ongoing premiumisation of the category. Euromonitor International's Laundry Care in Belgium market report offers a comprehensive guide to the size and ... Read More
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Surface Care in Belgium
... to economic pressures. Additionally, consumers opted for concentrated products. The concentration of formulas reduces the volume of surface detergent required by consumers. Despite this ongoing decline in volume, retail value experienced growth, largely driven by ... Read More
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Air Care in Belgium
... a time of economic uncertainty. Due to inflationary pressures, many Belgian households re-evaluated their spending priorities, and air care was among one of the first product areas to be deprioritised. As a result, traditional air ... Read More
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Home Care in Belgium
... with higher living costs, Belgian consumers reduced their purchases, opting to buy less detergent, dishwashing liquids, and surface cleaners. Another contributing factor is the increasing concentration of cleaning formulas, which require smaller amounts of product ... Read More
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Bleach in Belgium
... bleach as an affordable alternative to surface cleaners. Sustained high inflation has led to tighter household budgets, prompting many Belgians to prioritise cost over environmental considerations. This trend has resulted in bleach maintaining its position ... Read More
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Toilet Care in Belgium
... consumers become even more selective in their purchases, prioritising essential cleaning products over perceived non-essential categories, such as toilet care. While both toilet liquids/foam contribute 50% to the overall category, the growth in value stems ... Read More
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Dishwashing in Belgium
... and economic pressures that led consumers to be more mindful of their purchases. However, retail value sales benefited from higher price points and ongoing premiumisation. Brands in 2024 were increasingly launching high-performance, convenient products. This ... Read More
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Polishes in Belgium
... you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, ... Read More
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Wipes in Belgium
... toilet paper, witnessed modest growth. Water-based wipes offered by brands like Pampers and Bebio contributed to the growing demand for sustainable alternatives, reflecting shifting consumer preferences towards environmental consciousness. Euromonitor International's Wipes in Belgium report ... Read More
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