Category: Household Products
Croatia Household Products
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Wipes in Croatia
... outbreak of COVID-19, with this helping to support demand for household wipes, and well as personal wipes for the family. Despite the financial pressures experienced by many households and the need to economise, wipes remain ... Read More
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Laundry Care in Croatia
... sensitivity among Croatian consumers, and registered slight decline in the year. Demand for eco-friendly washing additives remained strong, although inflationary pressures resulted in more cautious spending and therefore slower growth for premium products. Sales of ... Read More
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Bleach in Croatia
... officially declared over in Croatia on 11 May 2023 and this dampened volume sales of bleach despite a strong unit price decline as consumers have become relaxed about COVID-19 and there was not the same ... Read More
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Dishwashing in Croatia
... growth registered in the year. In addition, consumers are washing up less frequently as they have returned to their normal activities and are eating our more. Hand dishwashing recorded the strongest decline as consumers have ... Read More
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Toilet Care in Croatia
... in line with a more general trend of seeking products that reduce the time and effort spent on household chores. Rim liquids consequently recorded the strongest volume growth in 2023, with the category further benefiting ... Read More
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Surface Care in Croatia
... In 2023, the majority of consumers had constrained budgets, with approximately 40% of their income spent on food and beverages, with the rest being tightly distributed to other consumer goods and services. The popularity of ... Read More
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Air Care in Croatia
... care overall still managed to achieve positive volume growth due to tourism as sales are supported by apartment owners letting out their apartments through schemes such as Airbnb. The category also benefited from consumers' desire ... Read More
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Home Care in Croatia
... care were particularly affected by price hikes. In addition, rising budget constraints and uncertainty caused by the war in Ukraine and the energy crisis impacted consumer purchasing habits, and spending on non-food and non-essential products ... Read More
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Polishes in Croatia
... on spending on essential items. At the same time, consumers’ priorities have shifted even further towards hygiene. This shift was reinforced by the fact that socialising, both in public and at home, came to an ... Read More
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Home Care in Croatia
... negative impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. In addition, with the height of the pandemic having passed, there was not the same level of frenetic cleaning being ... Read More
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