Category: Household Products
Estonia Household Products
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Wipes in Estonia
... volume growth in 2023, emerging as the fastest-growing category within wipes. This surge in demand can be attributed to an increased emphasis on personal hygiene among consumers, who are increasingly seeking convenient and effective solutions ... Read More
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Toilet Care in Estonia
... and also registered the highest growth. Toilet/liquid foams are one of the most affordable products within toilet care, and with inflation still being high, consumers were price sensitive and prioritised value for money. Euromonitor International's ... Read More
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Air Care in Estonia
... volume growth. The strong performance was boosted by an increasing range on offer. The scents also tend to be more premium than other offerings. In addition, the attractive packaging of liquid air fresheners ensures they ... Read More
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Polishes in Estonia
... of value and volume growth, with metal polish also registering modest growth. With modern homes increasingly having chrome and metal surfaces, this supported an increase in volume sales of metal polish. There was also modest ... Read More
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Surface Care in Estonia
... and perceived value for money offered by multi-purpose cleaners. By opting for a single product, it can effectively replace several specialised cleaners. Though a much smaller product area, descales also performed well in terms of ... Read More
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Home Care in Estonia
... significant number of immigrants from Ukraine. Also, while inflation eased significantly compared with the previous year, it was still an issue, and constant value sales were unchanged, as rising costs continued to hit profitability. Euromonitor ... Read More
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Bleach in Estonia
... are increasingly concerned about the chemical content of bleach and are opting for safer products in terms of the environment and also health. Euromonitor International's Bleach in Estonia market report offers a comprehensive guide to ... Read More
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Laundry Care in Estonia
... was liquid detergent that registered the highest volume growth. Consumers perceive liquid detergents as having benefits over powder, such as less foaming, less water usage and gentler on delicate fabrics. There was also several launches ... Read More
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Dishwashing in Estonia
... for powder instead of higher-priced tablets. As such automatic dishwashing powders registered the highest volume growth. Euromonitor International's Dishwashing in Estonia market report offers a comprehensive guide to the size and shape of the market ... Read More
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