Region: Europe
Category: Household Products

Europe Household Products

(516 reports matching your criteria)
  • Dishwashing in Belgium

    ... somewhat curbed thanks to rising energy costs leading people to run their dishwashers less frequently and often only when completely full. Inflation has meant that consumers are eating at home more often, thanks to tighter ... Read More

  • Surface Care in Austria

    ... for hygiene and cleanliness post-pandemic, with frequent cleaning and higher demands for functionality and efficacy, increasingly hectic lives limit the possibilities and willingness for excessively frequent and intense cleanings. Euromonitor International's Surface Care in Austria ... Read More

  • Dishwashing in the United Kingdom

    ... using a dishwasher is deemed more convenient, as it requires minimal effort, leaving the machine to perform the cleaning cycle, with automatic dishwashing tablets offering the correct dosages. Nonetheless, despite continuing to exceed pre-pandemic levels, ... Read More

  • Home Care in the Czech Republic

    ... sales were positive, retail volume was challenged as consumers' disposable budgets declined, impacting purchasing decisions. This led consumers to look for more affordable options, especially regarding home care products used daily. Products deemed unessential recorded ... Read More

  • Bleach in Italy

    ... sanitising properties, with consumers spending more time cleaning high-touch surfaces such as kitchen counters and door handles to keep the COVID-19 virus at bay. However, this was followed by a slump in demand in 2021, ... Read More

  • Air Care in the United Kingdom

    ... volume, the only formats experiencing volume declines were gel air fresheners and car air fresheners. Retail volume sales of car air fresheners plunged in 2020, owing to prolonged home seclusion and limited mobility outside of ... Read More

  • Bleach in Belgium

    ... 2022 as restrictions were eased and then lifted, and Belgium saw a return to normality. Consumers shifted back to other home care products which are seen to be safer. Further, as fears around COVID-19 softened, ... Read More

  • Air Care in Denmark

    ... costs (energy, materials, labour, shipping, etc) and resulted in manufacturers and retailers increasing prices. Heightened price-sensitivity lowered purchases of home care items deemed ""discretionary"", such as air care products. This saw all categories except candle ... Read More

  • Toilet Care in Italy

    ... down to cheaper products. This applied to toilet care, where consumers increasingly traded more expensive brands for private labels, in order to save money. Euromonitor International's Toilet Care in Italy market report offers a comprehensive ... Read More

  • Bleach in Denmark

    ... However, demand has normalised and returned to pre-pandemic declines and levels, as household hygiene and cleanliness concerns are less intense. Euromonitor International's Bleach in Denmark market report offers a comprehensive guide to the size and ... Read More

  • Polishes in Italy

    ... Polishes oftentimes fall into this basket, considering that priority is usually given to cleaning rather than polishing. this determines a further slowdown in volume terms for the category, that is mitigated in value terms by ... Read More

  • Toilet Care in Belgium

    ... using the toilet more frequently and thus this boosted demand for toilet care. Demand for toilet care declined in 2021 and 2022 and continued to fall further in 2023. This is largely because the category’s ... Read More

  • Dishwashing in Denmark

    ... higher price points. Higher prices stretched household finances amid a weak economic climate characterised by inflationary pressures. This exerted high cost-of-living pressures and lowered household spending power. As a result, some households traded down to ... Read More

  • Surface Care in the Czech Republic

    ... on higher effectiveness and natural composition. For example, the Czech company Tierra Verde launched its new Bio kitchen cleaner with peppermint oil in September 2023. In addition, to attract consumers during a time of rising ... Read More

  • Laundry Care in France

    ... for consumers to significantly reduce their use of these products, although when it came to liquid and powder detergents some consumers looked to reduce the dosing to save money. Detergent tablets are pre dosed and ... Read More

  • Home Care in France

    ... stable and consistent trajectory, experienced a surge in demand during the pandemic as consumers became more conscious of maintaining clean and hygienic living environments. This surge drove both volume and value growth. However, since the ... Read More

  • Toilet Care in Austria

    ... remains significant among Austrian consumers. The slowest volume decline was observed in ITBs. Active cleaning methods are gaining traction due to their cost-efficiency and their ability to meet the need for toilet cleanliness. Conversely, the ... Read More

  • Laundry Care in the United Kingdom

    ... their normal lives. Alongside consumers needing to wash their clothes more often due to this, heightened awareness of hygiene and the build-up of germs also led to an increase in demand. Euromonitor International's Laundry Care ... Read More

  • Laundry Care in Bulgaria

    ... spending power. This led to a retail volume decline in areas such as laundry aids, carpet cleaners and laundry detergents. However, despite their higher prices, liquid tablets and concentrated liquid detergents were among the few ... Read More

  • Bleach in Austria

    ... infection. Although many consumers consider bleach to be aggressive and potentially harmful, it benefited from its powerful antibacterial properties. With the threat of COVID-19 continuing to fade, bleach is no longer seen as an appealing ... Read More

  • Surface Care in France

    ... income being squeezed they were forced to rationalise their spending which meant many people purchased fewer surface care products and used them more sparingly where possible. Task-specific products such as bathroom, oven and kitchen cleaners ... Read More

  • Laundry Care in Austria

    ... local consumers to wash their laundry at lower temperatures, thereby conserving water and energy and ultimately saving money. Euromonitor International's Laundry Care in Austria market report offers a comprehensive guide to the size and shape ... Read More

  • Air Care in France

    ... in 2022 and 2023 demand continued to drop with consumers focusing their spending on other areas of home care. Despite high inflation the price of air care actually remained relatively stable. The category often needed ... Read More

  • Dishwashing in Italy

    ... with friends and family, and less time cooking at home. The war in Ukraine and global inflationary pressures have led to rising electricity costs, restricting growth in most dishwashing products, including liquids and powders, as ... Read More

  • Polishes in Bulgaria

    ... consumers removing the item in line with shrinking household budgets. While retail volume declined, retail value sales remained positive due to ongoing price hikes and limited price promotions. Despite this, floor polish saw a decline ... Read More

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