Category: Household Products
Europe Household Products
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Air Care in Belgium
... households grappling with tighter spending budgets. Inflationary pressures, the rise in the cost of living and the decline in consumer purchasing power all led to see consumers foregoing such products. Air care products such as ... Read More
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Bleach in the Czech Republic
... income to spend on products. As such, while retail value was positive, retail volume sales declined. However, some consumers used bleach products for laundry care, looking for cheaper products in times of lower economic growth ... Read More
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Polishes in Belgium
... turnaround in fortunes in 2020 due to people spending more time at home. However, this renaissance was short lived and in 2021 sales started declining again, with further declines observed in 2022 and 2023. In ... Read More
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Home Care in the United Kingdom
... for this decline is two-fold: greater mobility has seen consumers spend more time outside of the home, and thus not needing to clean as much, while the cost-of-living crisis has seen a shift in consumers’ ... Read More
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Home Care in Italy
... through surface contact have waned, Italian consumers nonetheless remained mindful of the importance of rigorous hygiene and sanitation practices. The focus, however, was on finding a balance between the quest for good hygiene, less time ... Read More
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Polishes in Denmark
... input costs (energy, materials, labour, shipping, etc), resulted in manufacturers and retailers increasing retail selling prices for polishes. Rising prices of products heightened household price-sensitivity and, as in other home care categories, fostered a channel ... Read More
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Surface Care in Bulgaria
... are declining in comparison as usage returns to pre-pandemic levels. Additionally, the unfavourable demographic situation contributed to the category's decline, and continued inflation and high price points, challenged sales. As such, while retail value sales ... Read More
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Polishes in Austria
... for deep cleaning and polishing their households and are gravitating towards quicker and more versatile cleaning options such as general-purpose cleaners and wipes. Euromonitor International's Polishes in Austria market report offers a comprehensive guide to ... Read More
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Toilet Care in Denmark
... heightened consumer price-sensitivity. This underpinned a shift to discounters and the competitive price-positioned drugstore chain Normal and strong retail value share growth for private label. In 2023, only toilet liquids/foam saw an increase in retail ... Read More
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Dishwashing in Bulgaria
... the growing need for convenience and the increasing number of dishwashing machines in Bulgaria. Euromonitor International's Dishwashing in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Laundry Care in Denmark
... shipping costs, labour wages and energy have led to substantial price increases in home care, including laundry care. The rise in retail prices and higher cost of living led to changes in consumer behaviour, with ... Read More
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Bleach in Bulgaria
... cleaners that were also affordable. Despite the category's retail volume decline, the more affordable price of bleach and the established consumer base of older consumers who use bleach habitually, allowed retail volume sales to be ... Read More
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Toilet Care in Bulgaria
... product areas recorded positive retail value growth, driven by premium options and rising prices, particularly in the first half of 2023. However, in-cistern devices, toilet cleansing systems and toilet care tablets/powder continued to post retail ... Read More
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Dishwashing in Belgium
... somewhat curbed thanks to rising energy costs leading people to run their dishwashers less frequently and often only when completely full. Inflation has meant that consumers are eating at home more often, thanks to tighter ... Read More
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Surface Care in Austria
... for hygiene and cleanliness post-pandemic, with frequent cleaning and higher demands for functionality and efficacy, increasingly hectic lives limit the possibilities and willingness for excessively frequent and intense cleanings. Euromonitor International's Surface Care in Austria ... Read More
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Surface Care in France
... income being squeezed they were forced to rationalise their spending which meant many people purchased fewer surface care products and used them more sparingly where possible. Task-specific products such as bathroom, oven and kitchen cleaners ... Read More
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Laundry Care in Austria
... local consumers to wash their laundry at lower temperatures, thereby conserving water and energy and ultimately saving money. Euromonitor International's Laundry Care in Austria market report offers a comprehensive guide to the size and shape ... Read More
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Air Care in France
... in 2022 and 2023 demand continued to drop with consumers focusing their spending on other areas of home care. Despite high inflation the price of air care actually remained relatively stable. The category often needed ... Read More
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Dishwashing in Italy
... with friends and family, and less time cooking at home. The war in Ukraine and global inflationary pressures have led to rising electricity costs, restricting growth in most dishwashing products, including liquids and powders, as ... Read More
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Polishes in Bulgaria
... consumers removing the item in line with shrinking household budgets. While retail volume declined, retail value sales remained positive due to ongoing price hikes and limited price promotions. Despite this, floor polish saw a decline ... Read More
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Surface Care in Denmark
... below the 2022 peak rate. Inflation continued to have an impact on the category through higher retail price points and subsequent heightened price-sensitivity among local consumers. Household finances continued to be strained, with strong pressure ... Read More
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Polishes in France
... falls in line with the rising popularity of multi-functional cleaning products. Furthermore, during this time of economic uncertainty and skyrocketing inflation, consumers are prioritising essential spending such as food over what they deem to be ... Read More
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Bleach in the United Kingdom
... to the cost-of-living crisis, alongside consumers’ awareness of the non-sustainable properties of bleach, consumers are looking for more sustainable and efficient ways of cleaning their homes, which take less shelf space. Nonetheless, due to the ... Read More
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Air Care in Bulgaria
... of the landscape related to home air care - such as air candles, gels, and liquids- was positive, while a decline was seen in areas such as spray/aerosol air fresheners and electric air fresheners. Euromonitor ... Read More
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Home Care in the Czech Republic
... sales were positive, retail volume was challenged as consumers' disposable budgets declined, impacting purchasing decisions. This led consumers to look for more affordable options, especially regarding home care products used daily. Products deemed unessential recorded ... Read More
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