Category: Household Products
Europe Household Products
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Dishwashing in Switzerland
... majority of households are equipped with dishwashers, the demand for products that complement these appliances has risen. Consumers are increasingly looking for options that offer both convenience and sustainability, such as dishwasher tablets and e... ... Read More
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Surface Care in Switzerland
... gained traction, recording 3% retail volume growth in 2024. These products offer a quick and easy solution for cleaning various surfaces. Euromonitor International's Surface Care in Switzerland market report offers a comprehensive guide to the ... Read More
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Air Care in Switzerland
... create a welcoming atmosphere. In 2024, the trend for sustainability and eco-friendly options gained significant momentum, with consumers gravitating towards air care products containing essential oils or those incorporating aromatherapy benefits, such as mood-enhancing s... ... Read More
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Laundry Care in Ireland
... of local consumers, which supported demand. On the other hand, demand was supported by ongoing population expansion fuelled by immigration. Euromonitor International's Laundry Care in Ireland market report offers a comprehensive guide to the size ... Read More
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Surface Care in Ireland
... and this trend continued in 2024. Nonetheless, retail volume sales remained well above their pre-COVID-19 level during the latter year, supported in part by ongoing population growth. Euromonitor International's Surface Care in Ireland market report ... Read More
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Surface Care in Hungary
... and bathroom cleaners. Window/glass cleaners also recorded an increase in retail volume, thanks to wider product availability and the trend towards frequent window cleaning. However, there was also an increased preference for multi-purpose cleaners, which ... Read More
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Laundry Care in Hungary
... products or those available on promotion. Many simply could not afford to use premium laundry care products for everyday use. This resulted in a significant volume decline for fine fabric detergents, specifically those designed for ... Read More
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Polishes in Hungary
... volume sales in 2024, although there was a modest increase in value sales, largely driven by price increases. In addition to rising prices, manufacturers did not support these products, with a lack of promotional activity ... Read More
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Laundry Care in Denmark
... alternatives are bulkier to store and more cumbersome to use. Liquid detergents are often formulated to work well in cold water, making them suitable for energy-saving washes. The ability to dissolve easily in both hot ... Read More
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Bleach in Norway
... harmful chemicals, which includes bleach. Bleach received a boost during the pandemic thanks to its well-recognised and effective sanitising properties, but volume sales fell back into decline thereafter. Older consumers still tend to favou... Euromonitor ... Read More
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Dishwashing in Norway
... still evident as many consumers remained price sensitive. The propensity to shop around for the best deals remains strong, with households trading down to lower priced brands and private label continuing to make strong gains ... Read More
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Bleach in Romania
... three years of the review period. Indeed, volume sales fell below the levels seen immediately before the outbreak of COVID-19. The same preoccupation with health and wellness that drove sales during the pandemic is now ... Read More
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Toilet Care in Romania
... power. Nevertheless, Romanian consumers remained cautious in their approach to spending and some consumers continued to show high levels of price sensitivity. On the other hand, premiumisation remains a growing trend in Romania, with numerous ... Read More
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Polishes in Romania
... towards the end of the review period. As a result, products perceived as non-essential, including polishes, were removed from shopping lists to the benefit of more versatile solutions, such as multi-purpose cleaners, which were seen ... Read More
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Air Care in Romania
... spending. In 2023 and 2024, impulse consumption of air care declined, in numerous cases Romanian consumers postponed their purchases until their desired products were discounted in sales. It is now common for consumers to wait ... Read More
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Home Care in the Netherlands
... eased leading to lower price increases across home care categories, although many Dutch consumers remain price sensitive. This has led to growth in private label offerings across multiple categories, including dishwashing and home insecticides, as ... Read More
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Home Care in Belgium
... with higher living costs, Belgian consumers reduced their purchases, opting to buy less detergent, dishwashing liquids, and surface cleaners. Another contributing factor is the increasing concentration of cleaning formulas, which require smaller amounts of product ... Read More
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Home Care in the Czech Republic
... subsided significantly, allowing real wages and purchasing power to grow once more. This, coupled with high accumulated savings, positions household consumption as a primary driver of GDP growth for 2024 and 2025. Additionally, exports are ... Read More
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Home Care in Switzerland
... costs, and supply chain disruptions, led prices to remain elevated. Furthermore, VAT increased in 2024, rising to 8.1% from 7.7% in the previous year. Euromonitor International's Home Care in Switzerland market report offers a comprehensive ... Read More
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Home Care in Ireland
... retail current value sales of home care, but this subsided in 2024. Moreover, the latter part of the review period saw daily life normalise as the threat posed by COVID-19 subsided, with some local consumers ... Read More
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Home Care in Greece
... categories such as specialised laundry detergents and laundry aids companies started to drop their prices as part of efforts to drive volume growth. In general, prices remained higher versus 2022 but stabilised at lower levels ... Read More
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Toilet Care in Bulgaria
... distributors and retailers, driven by rising energy prices and higher wages. Performance varied across the category, with rim blocks and toilet liquids/foams leading growth. The success of rim blocks is attributed to their dual effect: ... Read More
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Laundry Care in Bulgaria
... than higher consumption. Although the annual rate of inflation decreased considerably from 2023, production and operational costs for retailers remained elevated. Manufacturers faced higher wage bills, and these costs were passed down through the distribution ... Read More
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Polishes in Greece
... and changes in consumer behaviour that have been unfavourable to these categories. Modern housing in Greece favours tiles and/or laminated floors over wooden floors, with a steady flow of home refurbishments further reducing the number ... Read More
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Air Care in Greece
... persuade more consumers to buy these products. Air care remains a discretionary category and therefore its performance has been heavily impacted by the sharp decline in disposable incomes of many consumers in the context of ... Read More
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