Category: Household Products
Europe Household Products
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Toilet Care in Ukraine
... Consumers are highly price-sensitive, frequently purchasing products on promotion and readily switching to more affordable alternatives. This behaviour fuels intense price competition, making it difficult for brands to establish long-term... Euromonitor International's Toilet Care in ... Read More
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Bleach in Sweden
... has been compounded by a glaring absence of product development and innovation. In fact, there has been no discernible advancement or new product launches in 2024 or the latter years of the review period. Such ... Read More
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Laundry Care in Sweden
... to handle, easier to store due to their compact nature and simplify the process of dosing. Their ability to dissolve more efficiently in both hot and cold water ensures reduced residue on clothing, addressing a ... Read More
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Toilet Care in Estonia
... in Estonia compared to neighbouring Baltic markets due to the VAT increase at the beginning of the year. Euromonitor International's Toilet Care in Estonia market report offers a comprehensive guide to the size and shape ... Read More
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Laundry Care in Estonia
... confidence, leading to declining overall volume sales. Euromonitor International's Laundry Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Surface Care in Latvia
... used to help soothe the impact of price inflation. Private label strengthened its value share in 2024 highlighting the price sensitivity of shoppers in the surface care category. Domol from Drogas was one of the ... Read More
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Laundry Care in Latvia
... focused on buying the essentials in laundry care and made cutbacks in products like laundry aids. Leading players have focused on delivering faster washing cycles and better stain removal at lower temperatures, thus reducing the ... Read More
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Polishes in Latvia
... appreciating the multifunctional nature of the polish, which not only effectively eliminates dust but also contributes to the overall care and preservation of furniture. This extended care helps prolong the service life of furniture, thereby ... Read More
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Home Care in Ukraine
... decreased demand for home care products. Additionally, declining incomes among the remaining population, combined with high inflation, have reshaped consumer behaviour. Many Ukrainians are opting for cheaper brands, prioritising promotions, and favouring multifunctional produ... Euromonitor ... Read More
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Home Care in Poland
... slowed with inflation moderating compared to the previous year, though price sensitive purchasing behaviour remained prevalent. Eco-friendly product lines and private labels continued to gain momentum, supported by increased consumer awareness of sustainability and cost ... Read More
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Home Care in Croatia
... due to falling inflation. With inflation easing, consumer purchasing power strengthened and households were able to spend more freely. On the supply side, the moderation in production costs was passed on to consumers through lower ... Read More
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Home Care in Latvia
... some categories. The combination of low consumer confidence and high costs of living urged consumers to concentrate on essential and basic home care products, instead of higher priced and innovative lines. Laundry care and dishwashing ... Read More
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Laundry Care in Poland
... demand despite the rising cost of living seen towards the end of the review period. However, consumers became more price conscious and sought more affordable options in the laundry care category. In this environment, private ... Read More
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Surface Care in Poland
... unique fragrances, which enhance the cleaning experience and help to differentiate products in a competitive market. Euromonitor International's Surface Care in Poland market report offers a comprehensive guide to the size and shape of the ... Read More
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Air Care in Poland
... freshness and comfort are considered particularly appealing. Euromonitor International's Air Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Polishes in Greece
... and changes in consumer behaviour that have been unfavourable to these categories. Modern housing in Greece favours tiles and/or laminated floors over wooden floors, with a steady flow of home refurbishments further reducing the number ... Read More
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Air Care in Greece
... persuade more consumers to buy these products. Air care remains a discretionary category and therefore its performance has been heavily impacted by the sharp decline in disposable incomes of many consumers in the context of ... Read More
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Bleach in Greece
... in value terms. Bleach is classified as a basic category for most Greek households and hence consumers remain price sensitive and highly driven by promotions, which remains a key obstacle to growth in value terms. ... Read More
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Laundry Care in Belgium
... decline, retail value continued to grow at a notable pace, largely due to the ongoing premiumisation of the category. Euromonitor International's Laundry Care in Belgium market report offers a comprehensive guide to the size and ... Read More
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Surface Care in Belgium
... to economic pressures. Additionally, consumers opted for concentrated products. The concentration of formulas reduces the volume of surface detergent required by consumers. Despite this ongoing decline in volume, retail value experienced growth, largely driven by ... Read More
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Air Care in Belgium
... a time of economic uncertainty. Due to inflationary pressures, many Belgian households re-evaluated their spending priorities, and air care was among one of the first product areas to be deprioritised. As a result, traditional air ... Read More
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Air Care in the Netherlands
... focusing on maintaining value in their offerings. Despite the stabilising prices, air care remains an area where consumers are looking for added value and experiences, leading to a continued focus on premium products and sensory ... Read More
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Laundry Care in the Czech Republic
... in 2024, Czech consumers remain highly price-sensitive, prioritising promotional events to secure their preferred brands at discounted prices. Euromonitor International's Laundry Care in Czech Republic market report offers a comprehensive guide to the size and ... Read More
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Polishes in the Czech Republic
... significantly. Modern consumers increasingly favour multi-purpose cleaning products, which offer greater convenience and versatility, over traditional polishes. This behavioural shift has resulted in declining sales volumes, though the average unit price of... Euromonitor International's Polishes ... Read More
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Air Care in the Czech Republic
... - a trend further strengthened by the cost-of-living crisis and persistently high inflation. Within this context, air care products such as candle and liquid air fresheners have become increasingly popular. These products offer a relatively ... Read More
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