Category: Household Products
Europe Household Products
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Polishes in Slovenia
... seek to manage household budgets and address the rising cost of living. Moreover, while the category has shown signs of resilience, these ongoing price hikes, coupled with low levels of consumer confidence, have limited its ... Read More
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Laundry Care in Serbia
... more than the recommended dose. Local brand Duel from Beohemija doo ramped up promotional efforts in 2024 alongside aggressive discounting. The strategy has pushed Duel into second position in terms of value share, pushing Silan ... Read More
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Bleach in Serbia
... home care products. Growing health and environmental cautiousness is discouraging the sales of bleach in Serbia, acting as a key barrier to development. As such, demand for bleach has been declining in favour of modern ... Read More
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Toilet Care in Serbia
... Beograd doo’s Domestos Foam upside down spray, aimed at making the cleaning process easier and quicker. Unique products like this give brands a strong competitive advantage and strengthen their bargaining power with retailers. The strong ... Read More
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Home Care in Slovenia
... recovery in consumer confidence, following the moderation of inflation. However, the lingering effects of these inflationary pressures (which rose to peak of around 11% in July 2022) have led consumers to trade down to lower-priced ... Read More
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Bleach in Lithuania
... some consumers who value its affordability and powerful effectiveness in leaving surfaces free from bacteria. Euromonitor International's Bleach in Lithuania market report offers a comprehensive guide to the size and shape of the market at ... Read More
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Dishwashing in Slovenia
... are particularly attractive to local consumers, as they provide single-use tablets that deliver the optimal amount of detergent for each wash. This eliminates the need for measuring or handling messy liquids, making dishwashing quicker, simpler, ... Read More
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Air Care in Slovenia
... navigate stagnating consumer demand caused by more cautious spending and the prioritising of essential purchases, often to the exclusion of perceived less necessary items, like air care. Euromonitor International's Air Care in Slovenia market report ... Read More
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Toilet Care in Slovenia
... quality of life, are the primary drivers of growth. Performance is further bolstered by frequent product innovations, as leading brands continue to introduce more convenient formats. This trend is expected to persist throughout the forecast... ... Read More
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Surface Care in Serbia
... cleaner. By adopting this strategy, households can limit expenditure on home care products. Within surface care, multi-purpose cleaners are preferred over room-specific products in Serbia. No other surface care category can come close to multi-purpose ... Read More
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Home Care in Serbia
... Price sensitivity encouraged households to purchase home care products on promotion, with manufacturers and retailers widely embracing this tactic. Average price promotions were less pronounced than in 2023, as players sought to protect margins. There ... Read More
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Surface Care in Slovenia
... well as window/glass cleaners, which are benefiting from the expansion of construction activities and the creation of new living and working spaces across the country. A growing emphasis on enhancing quality of life has driven ... Read More
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Dishwashing in Lithuania
... sales of hand dishwashing products remained stagnant, dampening overall market performance. However, dishwashing saw much stronger performance in value terms, driven by price inflation and the growing popularity of automatic dishwashing tablets,... Euromonitor International's Dishwashing ... Read More
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Toilet Care in Lithuania
... reflecting their strong presence in many households. Category sales are actively driven by frequent promotions, with discounts reaching up to 50%, particularly in the rim blocks segment, making these products more accessible to consumers. Additionally, ... Read More
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Air Care in Lithuania
... of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More
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Laundry Care in Slovenia
... elevate the laundry experience. At the same time, eco-friendly formulations are gaining significant traction as more environmentally conscious individuals seek sustainable solutions... Euromonitor International's Laundry Care in Slovenia market report offers a comprehensive guide to ... Read More
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Air Care in Serbia
... these products, the messaging is focused on the connection with mood and wellbeing. Spray/aerosols are slowly being replaced by automatic air fresheners in Serbia although the higher price is a hindrance which prevents uptake among ... Read More
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Polishes in Serbia
... for cheaper options, such as multi-purpose surface care and standard floor cleaners, instead of polish. Polishing furniture and floors is seen as an onerous task, and consumers are becoming interested in more convenient products categorised ... Read More
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Dishwashing in Serbia
... shift is especially visible among urban employed Serbians. Volume sales of hand dishwashing liquids are further challenged by maturity, as there is little opportunity for manufacturers and distributors to expand the consumer base for these ... Read More
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Polishes in Lithuania
... more versatile household products, such as multi-purpose cleaners, which are considered a more cost-effective solution. Moreover, since the COVID-19 pandemic, people have spent less time at home, further reducing interest in polishing floors and furniture. ... Read More
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Home Care in Lithuania
... rising wages, which served to enhance household spending. Indeed, the Lithuanian economy remained strong compared to neighbouring and Western European markets, despite geopolitical tensions stemming from the war in Ukraine. Meanwhile, on the domestic front,... ... Read More
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Toilet Care in Poland
... Consumers prioritise products that offer both high performance and pleasant scents, which helps to drive interest in novel offerings. Euromonitor International's Toilet Care in Poland market report offers a comprehensive guide to the size and ... Read More
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Bleach in Poland
... the environment, as well as less versatile than products such as multi-purpose cleaners. Sales volumes are also decreasing, despite occasional efforts to revive the category through new scents or improved formulations, which have failed to ... Read More
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Polishes in Poland
... Euromonitor International's Polishes in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you ... Read More
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Bleach in Portugal
... chemicals harmful to human health and the environment. Euromonitor International's Bleach in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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