Category: Household Products
Europe Household Products
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Polishes in Ukraine
... need for shoe care products surged drastically, outpacing pre-war demand by several times. However, this growth is likely to be temporary, as it is closely tied to the ongoing conflict. Once the war ends and ... Read More
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Bleach in Ukraine
... appeal to health-conscious and environmentally aware consumers. As a result, many households have been shifting away from conventional bleach in favour of alternatives that offer both strong cleaning performance, while also being kinder to both ... Read More
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Dishwashing in Sweden
... pre-measured, mess-free solution that saves time and effort while minimising waste and spillage. These qualities align with a broader trend of reducing the effort required for household chores. Their convenience offer makes automatic dishwashing tablets ... Read More
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Air Care in Sweden
... with a stronger emphasis on perceived value for money. Swedish consumers increasingly prioritise products that offer enhanced efficacy and longer-lasting performance, with this trend being particularly evident in air care. Euromonitor International's Air Care in ... Read More
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Dishwashing in Estonia
... to return to hand washing dishes, even during tough economic times. Price inflation continues during the year, particularly after the VAT hike at the beginning of 2024. Despite this shift, hand dishwashing remains popular in ... Read More
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Bleach in Estonia
... concerned about the chemical content of bleach and are opting for safer products in terms of the environment and also health. Euromonitor International's Bleach in Estonia market report offers a comprehensive guide to the size ... Read More
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Dishwashing in Croatia
... Jar are capitalising on this trend in 2024. By contrast, handwashing faces stagnancy with volume sales contracting further in 2024. Consumers seem to be moving away from handwashing as their primary method for cleaning dishes, ... Read More
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Bleach in Croatia
... slower growth compared to previous years. This stagnation can be attributed to a variety of factors, including a shift towards alternative cleaning products, increased consumer awareness of environmental concerns, and the growing preference for multipurpose ... Read More
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Air Care in Croatia
... at set intervals, are increasingly favoured for their ease of use and consistent performance. To keep customers engaged and encourage repeat purchases, brands are introducing seasonal and mood-specific scents, such as fresh spring florals, cozy ... Read More
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Surface Care in Bosnia and Herzegovina
... ongoing negative demographic trends affecting the country, there was limited potential for improved performance in the category. This stagnation was countered by the efforts of major players to revitalise the market through innovation and new ... Read More
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Laundry Care in Bosnia and Herzegovina
... focused on innovation and frequent new product launches, continue to thrive, benefiting from growing consumer demand and posting strong retail value growth. Brands continued to enter the laundry detergents sector, responding to consumer demands for ... Read More
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Polishes in Bosnia and Herzegovina
... in 2024, with shoe polish seeing a stand-out value growth performance of 8%. However, the product ranges within polishes saw very different performances, with shoe polish being the only product area to record positive retail ... Read More
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Air Care in Bosnia and Herzegovina
... air care was challenged by being considered an unessential item. Consequently, consumer demand continued its negative trajectory, with retail volume sales falling for the third consecutive year. Despite this, the category achieved moderate retail value ... Read More
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Toilet Care in Latvia
... highest demand. Toilet care tablets and powders, which facilitate automatic cleaning with each flush, have also proved to be a practical solution for maintaining a consistently clean toilet. Euromonitor International's Toilet Care in Latvia market ... Read More
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Air Care in Latvia
... fresheners in the toilet and bathrooms. As such, the potential scope for air care is therefore somewhat limited in this country. Spray/aerosol formats are the popular choice among locals. Euromonitor International's Air Care in Latvia ... Read More
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Home Care in Portugal
... in home care. Nevertheless, private labels continued to see growth as local consumers remained price sensitive. Euromonitor International's Home Care in Portugal market report offers a comprehensive guide to the size and shape of the ... Read More
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Home Care in Bosnia and Herzegovina
... peak levels of 2022 and 2023. Furthermore, economic and political conditions remained unfavourable as the country struggled with its identity, influenced by the geopolitical shifts triggered by the war in Ukraine, the Israel-Hamas war, and ... Read More
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Polishes in Portugal
... negatively impacted purchases of home care products considered non-essential. A lack of innovation and product diversification further hindered the category's performance. These factors lead to both volume and current value decline. Euromonitor International's Polishes in ... Read More
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Surface Care in Portugal
... volume discounts such as 2 or 3 items in a bundle pack in subcategories like standard floor cleaners and oven cleaners. Cif and Cillit Bang also offered cross-category discounts of the same brand in one ... Read More
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Air Care in Slovakia
... if slower, retail current value growth. In Slovakia, consumers of air care are keen to try newer formats and scents and move away from more traditional spray/aerosol formats to more modern liquid, electric and candle ... Read More
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Toilet Care in Sweden
... feeling a growing sense of responsibility to make choices that contribute to environmental stewardship. As a result, sustainability has become a key factor influencing purchasing decisions – Swedish consumers are more likely to select products ... Read More
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Polishes in Sweden
... disrupted global supply chains and created material shortages, sourcing challenges, logistical bottlenecks and increased labour costs. However, these inflationary pressures have gradually eased, and by 2024, the rate of price growth moderated. Euromonitor International's Polishes ... Read More
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Surface Care in Estonia
... their perceived value for money as well as their convenience. By opting for a single product, it can effectively replace several specialised cleaners, saving money. Though a much smaller product area, descales are also performing ... Read More
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Air Care in Estonia
... terms is supported by continuous price inflation in the year. The standout performer in 2024 is again liquid air fresheners thanks to an increasing range on offer, more premium fragrances, and attractive packaging that ensures ... Read More
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Polishes in Estonia
... surface care products that offer similar cleaning properties and are also generally more affordable. With modern homes increasingly having chrome and metal surfaces, metal polish is recording the least decline in the year. Euromonitor International's ... Read More
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