Category: Household Products
Europe Household Products
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Home Care in North Macedonia
... the recent inflationary surge fuelled by the global recovery from COVID-19 and Russia’s invasion of Ukraine receded. Current value growth was slower than in 2023 due to the easing of pricing pressures, though with inflation ... Read More
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Dishwashing in North Macedonia
... less inclined to try to save money by consciously reducing their use of various product types. The sustained drop in inflation also meant current value sales increased at a slower pace than in 2023, though ... Read More
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Laundry Care in North Macedonia
... receded. Nonetheless, with unit prices remaining on an upward trajectory, the category still expanded at an impressive pace overall in this respect. It also saw retail volume sales return to positive territory following two consecutive ... Read More
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Polishes in North Macedonia
... growth in retail volume sales after having performed negatively in this respect over 2022-2023. More favourable trading conditions stimulated investment in new launches, promotional activities and the expansion of distribution networks, which also helped to ... Read More
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Bleach in North Macedonia
... and the environment have caused usage levels to fall steadily in recent years, particularly among younger consumers. Moreover, the declining trend has been continuously reinforced by the growing availability of reasonably priced alternatives in surface ... Read More
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Toilet Care in North Macedonia
... recent surge in inflation receded and economic activity picked up. Demand was further buoyed by rising hygiene-consciousness, a trend that has become more ingrained in the aftermath of the pandemic. New launches, sustained investment in ... Read More
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Surface Care in North Macedonia
... easing of cost-of-living pressures as the recent spike in inflation subsided, which made consumers less likely to rein in their use of essential product types and more willing to buy items that are not considered ... Read More
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Air Care in North Macedonia
... other home care items, the category was a key beneficiary of increased confidence and purchasing power among consumers as the recent spike in inflation receded. However, this non-essential status also limited the extent to which ... Read More
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Dishwashing in Finland
... dishwashing liquids that contain harsh chemicals and come in single-use plastic bottles, instead favouring biodegradable formulations with non-toxic ingredients. This trend is driven by Finland’s strong sustainability values, where consumers seek prod... Euromonitor International's Dishwashing ... Read More
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Laundry Care in Finland
... prevent skin irritation. An example of this is the launch of Softcare Zero Sensitive Laundry Detergent, formulated without fragrances, dyes, or allergens, thus providing a skin-friendly option without compromising on cleaning power. Euromonitor International's Laundry ... Read More
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Surface Care in Finland
... on various surfaces, making cleaning routines simpler and more efficient. To meet this demand, brands are expanding their offerings with new product launches featuring a variety of scents, catering to consumers who seek both effectiv... ... Read More
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Home Care in Finland
... begins to subside. Consumers felt some financial relief providing a boost to confidence and volume sales of home care, although they continued to seek cost-effective solutions. Euromonitor International's Home Care in Finland market report offers ... Read More
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Air Care in Finland
... air quality improvement, are becoming a trendy choice in homes, particularly with heightened awareness of indoor air pollution. Consumers are shifting towards these products for healthier, more sustainable air care, viewing them as more versatile ... Read More
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Polishes in Finland
... has reduced the need for traditional polishes, as these surfaces require little to no special treatment. Additionally, many households are choosing basic cleaning products over specialised polishes, reinforcing the long-term trend of declining... Euromonitor International's ... Read More
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Toilet Care in Finland
... and better surface coverage. Products with thick foam or gel consistency that can cling to toilet surfaces for extended periods are gaining popularity, as they help break down stains, limescale, and bacteria without requiring constant ... Read More
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Bleach in Finland
... use bleach in their daily cleaning routines. There is also growing concern about its environmental impact, especially how it affects water systems and reacts with other chemicals. Instead of reaching for bleach, people are opting ... Read More
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Laundry Care in Lithuania
... seen in 2022-2023. Major segments, such as laundry detergents, experienced slower price growth, while smaller product areas, like spot and stain removers, saw more rapid increases. Euromonitor International's Laundry Care in Lithuania market report offers ... Read More
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Surface Care in Lithuania
... of COVID-19. However, as the situation has normalised, consumers are reverting to more typical purchasing patterns. Euromonitor International's Surface Care in Lithuania market report offers a comprehensive guide to the size and shape of the ... Read More
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Bleach in Slovenia
... the decline as consumers increasingly shift towards more eco-friendly surface care alternatives, driven by growing environmental awareness and sustainability concerns. The lack of dynamism in terms of innovation or new product launches is further impacting ... Read More
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Polishes in Slovenia
... seek to manage household budgets and address the rising cost of living. Moreover, while the category has shown signs of resilience, these ongoing price hikes, coupled with low levels of consumer confidence, have limited its ... Read More
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Laundry Care in Serbia
... more than the recommended dose. Local brand Duel from Beohemija doo ramped up promotional efforts in 2024 alongside aggressive discounting. The strategy has pushed Duel into second position in terms of value share, pushing Silan ... Read More
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Bleach in Serbia
... home care products. Growing health and environmental cautiousness is discouraging the sales of bleach in Serbia, acting as a key barrier to development. As such, demand for bleach has been declining in favour of modern ... Read More
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Toilet Care in Serbia
... Beograd doo’s Domestos Foam upside down spray, aimed at making the cleaning process easier and quicker. Unique products like this give brands a strong competitive advantage and strengthen their bargaining power with retailers. The strong ... Read More
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Home Care in Slovenia
... recovery in consumer confidence, following the moderation of inflation. However, the lingering effects of these inflationary pressures (which rose to peak of around 11% in July 2022) have led consumers to trade down to lower-priced ... Read More
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Bleach in Lithuania
... some consumers who value its affordability and powerful effectiveness in leaving surfaces free from bacteria. Euromonitor International's Bleach in Lithuania market report offers a comprehensive guide to the size and shape of the market at ... Read More
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