Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Oral Care in Switzerland
... constant 2023 prices, retail value sales dropped slightly. Nonetheless, retail volume and current value sales were boosted by the high importance given to oral care routines in light of the high costs of dental treatments ... Read More
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Colour Cosmetics in Sweden
... premiumisation trend, a steady stream of innovative products, and rising inflation pushing up unit prices. Compared to fragrance and skin care, colour cosmetics have exhibited slightly less dynamic growth, but the overall outlook remains positive. ... Read More
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Oral Care in Croatia
... targeted both children and adults, resulting in increased demand for a wide range of oral care products. Many of these campaigns aim to reach the population in rural areas of Croatia, where knowledge and understanding ... Read More
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Skin Care in Croatia
... that target skin issues are becoming increasingly popular among a wider group of Croatian consumers. These products contain sought-after ingredients such as hyaluronic acid, niacinamide, salicylic acid and caffeine, all of which are marketed as ... Read More
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Men's Grooming in Greece
... in categories like bath and shower, where growth in men-specific brands in 2023 was driven by brands such as Old Spice and Axe, which invest heavily in advertising and male-focused communication. Euromonitor International's Men's Grooming ... Read More
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Skin Care in Greece
... consumers who increasingly turn to the pharmacy channel, opting for solutions that best address their particular needs. Euromonitor International's Skin Care in Greece report offers a comprehensive guide to the size and shape of the ... Read More
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Skin Care in Switzerland
... promotional activities, particularly in the mass segment. For many consumers, skin care remained a necessity of their daily care routine. However, in a still tough economic situation, some consumers limited their purchases to essentials and/or ... Read More
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Premium Beauty and Personal Care in Sweden
... care, with consumers increasingly trading up for more sophisticated beauty and personal care products. Euromonitor International's Premium Beauty and Personal Care in Sweden report offers a comprehensive guide to the size and shape of the ... Read More
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Premium Beauty and Personal Care in Bosnia and Herzegovina
... inflation remains stubbornly high in Bosnia and Herzegovina. Nevertheless, consumer demand has also improved in the premium segment, with more affluent consumers keen to trade up. E-commerce has improved the supply of premium beauty and ... Read More
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Men's Grooming in Bosnia and Herzegovina
... to increase product prices. Growing consumer interest for grooming products and maintaining one’s appearance is helping to fuel sales of men’s grooming products. However, several categories declined in volume terms in 2023, due to the ... Read More
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Fragrances in Croatia
... 2020 during the early stages of the COVID-19 pandemic, followed by a strong rebound in 2021, mass fragrances has been outperforming premium fragrances. 2023 saw rising demand for mass fragrances, while demand for premium fragrances ... Read More
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Deodorants in Greece
... due to a changing climate and higher inbound tourism levels, post-pandemic. Euromonitor International's Deodorants in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Mass Beauty and Personal Care in Switzerland
... current value growth at the end of the review period. However, it should be noted that rising prices of raw materials and logistics costs exerted upward pressure on unit prices. Nonetheless, even with inflation taken ... Read More
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Depilatories in Switzerland
... only increase in retail volume terms and by far the fastest retail current value growth at the end of the review period. Women’s razors and blades benefited from innovation via new product launches and advertising. ... Read More
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Baby and Child-Specific Products in Sweden
... premium products. Swedish parents prioritise their children's wellbeing, making this category less susceptible to price fluctuations compared to others. Furthermore, a rising trend of segmentation is observed, with more parents opting for products specifically marketed ... Read More
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Deodorants in Sweden
... and personal care product, often purchased routinely during grocery shopping trips. This routine behaviour contributes to a sense of commoditisation within the category. A previously observed trend of consumers shifting from mass-market grocery brands to ... Read More
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Depilatories in Sweden
... Swedish women, leading to a mature market with limited room for significant expansion. The preference for a hairless look has been the norm for a long time, driving consumers towards longer-lasting hair removal methods, which ... Read More
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Skin Care in Sweden
... expansion, strong trends in premiumisation and inflation have kept value sales dynamic in 2023. Euromonitor International's Skin Care in Sweden report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Depilatories in Bosnia and Herzegovina
... is the largest category within depilatories, but it was under pressure as consumers’ budgets were squeezed and many felt the need to cut back on beauty and personal care. Nonetheless, retail value sales was largely ... Read More
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Premium Beauty and Personal Care in Switzerland
... growth drivers towards the end of the review period as Swiss society returned to normality following the Coronavirus (COVID-19) crisis. As the threat of the virus ebbed and related restrictions were eased and lifted, consumers ... Read More
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Sun Care in Switzerland
... of sun exposure were significantly above the general norm between 1991 and 2020. This had an exceptionally positive impact on sales of sun protection, and boosted aftersun, especially with consumers growing increasingly knowledgeable about the ... Read More
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Mass Beauty and Personal Care in Sweden
... shift towards premium products in beauty and personal care overall. Euromonitor International's Mass Beauty and Personal Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Oral Care in Sweden
... primarily driven by two factors: consumers are gradually replacing oral care products more frequently, indicating a growing awareness of the importance of oral health maintenance. Additionally, a rising population and increased adoption of oral care ... Read More
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Hair Care in Sweden
... skin care, hair care has not witnessed a drastic shift towards premium products. This can be attributed to the significant share of sales happening through grocery channels, where price sensitivity is higher. However, the pandemic's ... Read More
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Personal Hygiene in Italy
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The Italian Personal Hygiene market recorded revenues of $1,541.3 million in 2023, representing a compound annual ... Read More
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