Category: Cosmetics & Personal Care
Romania Cosmetics & Personal Care
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Eye Care in Romania
... unit prices, reflecting consumers' growing willingness to invest in their eye health. This market resilience is further reinforced by an increasing number of individuals facing eye health issues, a trend accelerated by a rise in ... Read More
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Luxury Goods in Romania
... situation in the country, with affluent consumers willing to invest in experiences, timeless pieces, and premium goods. Inbound tourism is also on the rise in 2024, positively impacting sales and attendance at luxury hotels. Premium ... Read More
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Romania Sunglasses
... overall in this regard, however, in part because rising health awareness is making people more mindful of the importance of shielding their eyes from harmful UV rays. The related trend of increasing participation in outdoor ... Read More
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Romania Spectacles
... demand continues to be depressed by high inflation, in that rising prices and the erosion of purchasing power are discouraging consumers from buying new spectacle lenses, frames and readymade reading glasses unless those they already ... Read More
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Romania Contact Lenses and Solutions
... in 2023. This is mainly explained by stubbornly high inflation, which continues to drive up unit prices, erode purchasing power and make consumers more cautious in their spending habits. Nonetheless, demand remains fairly resilient on ... Read More
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Romania Eyewear
... is mainly explained by stubbornly high inflation, which continues to drive up unit prices and erode confidence and purchasing power among consumers. These conditions have made many people inclined to rein in spending, including by ... Read More
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Romania Deodorants
... which led to contractions in various product categories within beauty and personal care. However, in 2023 volume sales still failed to recover to the 2019 (pre-pandemic) level – this is expected in 2025. While the ... Read More
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Romania Mass Beauty and Personal Care
... of consumers across all beauty and personal care categories. Several categories, including mass skin care, sun care, and colour cosmetics, experienced double-digit growth in current value terms in 2023. Colour cosmetics and skin care benefited ... Read More
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Romania Sun Care
... the reason for continued dynamism was that sales of sun care products were hit particularly hard during the first year of the COVID-19 pandemic in 2020. Indeed, despite seeing three years of strong growth over ... Read More
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Romania Bath and Shower
... after the boost to sales and stockpiling seen in 2020, in the first year of the COVID-19 pandemic. Romanians shopped more thoughtfully and more consciously in 2023 – they planned their spending in advance, looked ... Read More
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Romania Baby and Child-Specific Products
... rose. This category remains a priority for companies, given the increased attention paid by many parents to the quality and safety of products intended for use on their children. They are becoming more willing to ... Read More
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Romania Men's Grooming
... was a surge in the number of companies introducing products specifically tailored to men’s needs. As societal attitudes towards male grooming evolve, products designed specifically for men have been gaining popularity amongst some Romanian consumers, ... Read More
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Romania Beauty and Personal Care
... danger of war in Ukraine all led to changes in consumers’ priorities, making them more cautious in their volume purchases. However, in terms of the economic landscape, although Romania faced a high interest rate environment ... Read More
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Romania Premium Beauty and Personal Care
... years. This continued strong performance was tied to the loyalty consumers often feel towards their favourite premium brands, although growth was also driven by price increases. Fragrances and skin care remained the most significant categories ... Read More
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Romania Colour Cosmetics
... to the pre-pandemic level. All the main categories saw volume and value growth in 2023, except for nail products in volume terms; this can be attributed to the rising popularity of acrylic nails amongst younger ... Read More
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Romania Skin Care
... in the regular use of skin care products to maintain a clear complexion, an interest that is especially common amongst women, although increasing numbers of men are also becoming interested in maintaining a skin care ... Read More
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Romania Hair Care
... all categories, whilst a more mixed performance was seen in retail volume terms. A notable trend observed was increased consumer interest in hair treatments and masks (included under conditioners and treatments), with usage becoming more ... Read More
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Romania Fragrances
... fewer items being purchased per shopping trip. The positive performance of fragrances was therefore primarily driven by premium fragrances, which maintained double-digit current value growth and low volume growth in 2023. Conversely, mass fragrances recorded ... Read More
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Romania Depilatories
... a few well-established brands. Farmex, Gillette Venus, Bic, and Veet held the leading positions in 2023, and together accounted for more than 60% of value sales; a share higher than in the previous year. In ... Read More
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Romania Oral Care
... rises. Volume growth was observed for non-essential oral care products such as mouthwashes/dental rinses and tooth whiteners. Companies operating in oral care responded proactively to this trend by diversifying their product portfolios to better cater ... Read More
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Menstrual Care in Romania
... a more educated and informed consumer base, which is increasingly aware of the diverse range of product options available. Romanian consumers are becoming more discerning, prioritising products that offer both effectiveness and comfort while also ... Read More
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Nappies/Diapers/Pants in Romania
... for their money, leading to a heightened interest in promotions and special offers within the category. Larger pack formats gained traction as consumers explored avenues such as Internet retailing, where such formats are more prevalent, ... Read More
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Away-From-Home Tissue and Hygiene in Romania
... previous year, benefiting sales of away-from-home tissue and hygiene products. According to data from the National Institute of Statistics, the year witnessed a 4% increase in the number of tourism establishments and tourists, contributing to ... Read More
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Retail Tissue in Romania
... premiumisation. This led to further polarisation in pack sizes, with both large and small packaging seeing increased adoption. Consumers became more cautious in their purchasing decisions, seeking out special offers and discounts and displaying less ... Read More
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Retail Adult Incontinence in Romania
... to evolve, there has been a marked reduction in the associated stigma, leading to greater acceptance and accessibility of retail adult incontinence offerings. This increased availability and proactive promotion of such products have contributed significantly ... Read More
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