Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Men's Grooming in Norway
... maturity, a modest premiumisation trend, the growing preference for facial hair, and increasing sales through low-cost stores. Men's toiletries, however, saw a positive performance in 2023 due to the strong showing of men's fragrances and ... Read More
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Premium Beauty and Personal Care in Hungary
... products were more accepting of price increases due to a desire for prestige and ownership of a premium lifestyle. Despite the claimed benefits, the main draw of premium beauty and personal care remains the feeling ... Read More
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Sun Care in Hungary
... UV exposure risks, particularly for the face, while sunny periods in the autumn are also becoming more frequent. As awareness of the importance of sun protection grows, consumers are increasingly recognising the need for year-round ... Read More
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Colour Cosmetics in Slovakia
... turning towards colour cosmetics to indulge and treat themselves, resulting in positive retail volume growth for the first year since the pandemic. Slovak consumers have returned to physical stores to get advice and test colour ... Read More
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Hair Care in Portugal
... the overall performance. In addition, mounting inflationary pressures caused many consumers to become more price-sensitive, buying private label for standard shampoo, from discounters. Mercadona, for instance, has accelerated its development in Portugal and has showcased ... Read More
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Bath and Shower in Hungary
... and Aldi proved successful with these retailers helping to moderate the overall impact of unit price growth on the market. Retailers such as these tried to contain price increases to provide consumers with some relief ... Read More
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Men's Grooming in Hungary
... smooth shave. This has led to a surge in demand for men’s shaving and styling creams tailored to facilitate these needs. Euromonitor International's Men's Grooming in Hungary report offers a comprehensive guide to the size ... Read More
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Colour Cosmetics in the Czech Republic
... year. Value growth was driven by the inflationary context, while the increase in volume sales was much more limited due to increasing prices and the fact that consumers left stores with fewer items in their ... Read More
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Mass Beauty and Personal Care in Slovakia
... which forced manufacturers to increase unit prices. Although retail volume sales came under pressure as consumers made cutbacks due to the high cost of living, stronger consumer demand was evident in several beauty and personal ... Read More
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Depilatories in the Netherlands
... in average unit prices spiked retail current value growth; however, this had a negative impact on retail volume sales development, as many consumers were more careful with their spending due to higher prices. This negative ... Read More
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Colour Cosmetics in Portugal
... generation Z are among the biggest consumers of colour cosmetics, driven by a strong interest in the products that is partly influenced by , the rising use of Instagram, TikTok and beauty influencers. These younger ... Read More
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Depilatories in Norway
... premiumisation. Furthermore, the market is dominated by a few well-known brands and faces intense price pressure from low-cost stores like Normal and Europris. In 2023, value growth was primarily driven by inflation and rising unit ... Read More
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Colour Cosmetics in Hungary
... make-up. Social media influencers, ‘skinfluencers’ and celebrities highlighted the importance of embracing imperfections and emphasising inner beauty. As such, the trend towards minimal make-up with a focus on skin care continued to gain momentum in ... Read More
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Baby and Child-Specific Products in the Netherlands
... the main reasons for the declines in retail volume sales of baby and child-specific hair care, skin care and toiletries in 2023. Because of the increase in average unit prices, these categories still recorded retail ... Read More
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Hair Care in the Netherlands
... However, the retail volume performance was mixed, with some categories seeing slight-to-moderate growth, while others witnessed declines. The demand for various categories continued to be influenced by the Coronavirus (COVID-19) experience. Colourants, for instance, recorded ... Read More
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Beauty and Personal Care in Norway
... the initial boom, it materialised as relatively modest compared to the significant gains witnessed during the pandemic. This trend translated into strong value sales performance across most categories in 2023. As a result, beauty and ... Read More
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Premium Beauty and Personal Care in Portugal
... conflict in Ukraine and eroded disposable incomes, premium beauty and personal care products registered retail volume and value growth in 2023. This was consistent with a return to pre-pandemic behaviours, with some local consumers trading ... Read More
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Mass Beauty and Personal Care in Hungary
... modest growth. High inflation and declining purchasing power resulted in many consumers prioritising value for money when shopping for beauty and personal care in 2023. Consequently, there was a notable shift towards purchasing larger-sized packs ... Read More
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Hair Care in Hungary
... lingering impact of COVID-19 and rising inflation, which led consumers to seek more cost-efficient alternatives to hair salon services. Besides the reshuffling of consumer habits during the pandemic, there was a noticeable shift towards integrating ... Read More
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Fragrances in Slovakia
... volume terms, with economic uncertainty and inflationary pressures bringing about polarisation in several beauty and personal care categories. Regular consumers of mass fragrances have been trading down to cheaper alternatives or reducing purchase frequency, while ... Read More
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Skin Care in Norway
... attributed to the market's increasing maturity. While the pandemic led to a surge in demand for skin care products, with consumers having more time at home and seeking everyday luxuries, growth has slowed as the ... Read More
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Bath and Shower in the Czech Republic
... by promo deals and lower price points. The impact of inflation and the increasing cost of living saw volumes contract in most bath and shower categories in the final year of the review period. Inflationary ... Read More
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Depilatories in the Czech Republic
... the growing retail value of the category. Sales volumes of depilatories are being threatened by long-term competition from permanent or semi-salon, salon, and home hair removal. Towards the end of the review period, the rising ... Read More
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Fragrances in the Czech Republic
... The overall positive performance was driven by premium fragrances, while the mass segment recorded a positive performance in current value terms, but a further slump in volume terms. This came in the context of an ... Read More
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Sun Care in the Czech Republic
... sun – was significantly restricted, the sun care category recorded a strong rebound coming mostly from sun protection, though aftersun also generated solid value and volume growth. Demand was overwhelming, not just for brands, but ... Read More
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