Category: Cosmetics & Personal Care
Austria Cosmetics & Personal Care
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Austria Depilatories
... and saw little need for regular hair removal. In 2023, retail volume and current value sales of depilatories registered a good performance as consumers returned to activities outside the home, thus driving hair removal. As ... Read More
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Austria Premium Beauty and Personal Care
... stubbornly high in 2023. The most popular premium beauty and personal care products are premium skin care, premium fragrances, and premium colour cosmetics which generate good levels of value sales. Euromonitor International's Premium Beauty and ... Read More
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Austria Deodorants
... steady as consumers consider deodorants to be an essential part of their daily routine. With the end of the pandemic and the removal of restrictions, consumers attended more social events and returned to work in ... Read More
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Austria Mass Beauty and Personal Care
... remained an issue for consumers due to stubbornly high inflation rates in 2023, and this trend continues to benefit mass beauty and personal care products. A high number of consumers looked to save on everyday ... Read More
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Austria Fragrances
... for fragrances in 2023, while retail volume sales of fragrances decline, particularly in the premium segment. In 2023, consumers were more conservative in their spending and prioritised personal care over beauty products such as fragrances. ... Read More
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Austria Beauty and Personal Care
... which pushed up the costs of raw materials, packaging, transport, and energy. Consumer demand for beauty and personal care products remained positive with less time spent at home compared to the pandemic years. Austrians are ... Read More
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Austria Skin Care
... in 2023. Overall, skin care is saturated with a diverse mix of multinational and local skin care brands catering to a wide range of skin problems and consumer needs across all price segments. The increasing ... Read More
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Austria Sun Care
... more, there was an increase in beach and other holidays, which boosted the demand for and use of sun care products. However, retail volume growth in 2023 was lower than expected due to increased pressure ... Read More
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Austria Bath and Shower
... wash peels are in greater demand, whilst consumers have less time for bathing in stark contrast to the COVID-19 pandemic. Instead, Austrians are choosing to exfoliate, oil and scrub their skin in the shower which ... Read More
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Austria Colour Cosmetics
... volume sales in 2023. Premium lip products and facial make-up exhibited the most dynamic growth driven by the ongoing premiumisation trend with indulgent and luxurious lipsticks gaining appeal. In facial make up, premiumisation is most ... Read More
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Austria Baby and Child-Specific Products
... up the overall cost of living. Current value growth reached double-digits due to these average price increases. In light of these price rises, consumers remained price sensitive and sought out promotional offers when shopping in ... Read More
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Austria Oral Care
... inflation pushed up unit prices thus positively impacting current value growth. Overall, higher prices resulted in strong value growth in entry-level products across most oral hygiene categories. New product launches within oral care also supported ... Read More
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Austria Hair Care
... time out of the home. Freshly washed and well-groomed hair is an essential for most Austrians. 2-in-1 products recorded the weakest performance as consumers prefer to invest in separate conditioners and treatments after shampoo. Styling ... Read More
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Austria Men's Grooming
... improved across all product areas in 2023 as it did in 2022, with hair care, skin care, shaving, deodorant, fragrances, and bath and shower all posting good results. Men’s deodorants posted the most dynamic growth ... Read More
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Rx/Reimbursement Adult Incontinence in Austria
... raw material, production and transport costs forced manufacturers to increase the average unit prices of their products. Indeed, the category saw fairly flat performance in volume terms, as strict regulations continued to dampen demand. In ... Read More
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Tissue and Hygiene in Austria
... due to prevailing inflationary pressures, as rising raw material, production and transport costs led to price increases across the market landscape. Nevertheless demand was boosted to some extent by the continued growth of the population, ... Read More
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Retail Adult Incontinence in Austria
... to the growing number of consumers suffering from incontinence. This in turn, was reflective of an ongoing ageing population, with continued growth of the number of people aged 65 and over. Leading brands also continued ... Read More
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Nappies/Diapers/Pants in Austria
... in the population rose in 2022 and remained at a stable level during the following year. Ongoing migration from Ukraine also contributed to a higher demand for nappies/diapers/pants, with disposable pants seeing the strongest rate ... Read More
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Wipes in Austria
... wipes remained highly popular with consumers, having recorded a more dynamic performance than home care wipes and floor cleaning systems. As such, the former continued to account for the bulk of retail value sales, with ... Read More
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Menstrual Care in Austria
... led to an increase in unit prices. The cost of living crisis also had a negative impact on value sales, as cash-strapped consumers traded down to more affordable offerings. However, volumes grew at a faster ... Read More
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Away-From-Home Tissue and Hygiene in Austria
... to prevailing inflationary pressures, as rising raw material, production and transport costs led to price increases across the market landscape. Nevertheless, volume sales saw modest growth, supported by an increase in consumer mobility, together with ... Read More
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Health and Beauty Specialists in Austria
... Consumers' willingness to spend in this category has generally remained at a high level and has not suffered nearly as much as categories such as homewares and home furnishing stores or home improvement and gardening ... Read More
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Eye Care in Austria
... a significant decline in retail volume terms. Despite seeing declining volume sales standard eye care continues to benefit from demographic factors like an ageing population, as well as consumer habits, characterised by long periods spent ... Read More
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Sun Care in Austria
... international travel started to show a significant recovery, consumption occasions increased to boost retail volume and current value sales of sun care as 2021 progressed. Indeed, retail volume sales of sun care exceeded the 2019 ... Read More
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Oral Care in Austria
... The demand for oral care products was on the rise in 2022, with an overall, if slight, increase in retail volume sales, albeit following two years of small declines. It should be noted that retail ... Read More
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