Category: Deodorant
Europe Deodorant
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Austria Deodorants
... steady as consumers consider deodorants to be an essential part of their daily routine. With the end of the pandemic and the removal of restrictions, consumers attended more social events and returned to work in ... Read More
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Germany Deodorants
... base. This is being driven by consumers’ return to active, out-of-home, social activities, where they come into close contact with other people. Added to which, the hot weather is also contributing to demand, as deodorant ... Read More
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Italy Deodorants
... as it achieved positive growth in volume terms as well. While volume sales saw slower growth than in 2022, deodorants still recorded growth as consumers considered these products to be an essential item in their ... Read More
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France Deodorants
... did not quite reach this target in volume terms). The warm summer of 2023 in the country, and the increased number of social interactions contributed significantly to growth. Almost all categories surpassed their pre-COVID-19 performances ... Read More
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Romania Deodorants
... which led to contractions in various product categories within beauty and personal care. However, in 2023 volume sales still failed to recover to the 2019 (pre-pandemic) level – this is expected in 2025. While the ... Read More
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United Kingdom Deodorants
... UK participants indicated that hygiene and cleanliness were associated with their concept of beauty. This percentage rises for younger generations, with 41.4% of millennials and 42% of Generation Z choosing this answer. Consequently, the local ... Read More
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Poland Deodorants
... value growth except for deodorant wipes, which maintained its declining trend in volume terms. Growth was largely attributed to the full return of social, professional, and sports activities. With rising prices also playing a role ... Read More
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North Macedonia Deodorants
... sprays continued to account for most value sales and also registered the highest volume growth. An emerging product was deodorants sticks, which are appreciated for their compact size and are also for being more environmentally-friendly ... Read More
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Slovenia Deodorants
... COVID-19 pandemic, which took away some of their most important years of late adolescence. Many companies began to demand workforces should return to the offices, moving away from remote work. The category also profited from ... Read More
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Estonia Deodorants
... their social and professional lives and participating in activities such as sport. The 2020 pandemic lockdowns negatively impacted deodorants, as people spent significant amounts of time at home, and there was less demand for deodorants. ... Read More
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Latvia Deodorants
... both healthy constant value and volume growth. With society fully opened up and lifestyles back to normality, volume sales reached a new high in 2023. Price inflation fell in 2023 adding further momentum to consumption, ... Read More
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Lithuania Deodorants
... clean scent. While deodorant roll-ons and sprays remained popular in 2023, sticks also constituted a sizeable part of sales and were the strongest-performing category. Many consumers also prefer roll-ons and sticks over deodorant sprays, which ... Read More
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Serbia Deodorants
... to roll-ons, creams, or sticks. Despite the pronounced price growth, Serbian consumers exhibited a steadfast loyalty to preferred deodorant brands, prioritising efficacy over price considerations. Moreover, consumers seized opportunities to purchase their favoured deodorants durin... ... Read More
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Denmark Deodorants
... to drive price increases with retail volume sales much lower than that seen in value sales. Consumers are still feeling the pressure from higher interest rates and energy costs resulting in lower discretionary income. The ... Read More
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Deodorants in Ukraine
... 2023, the deodorants performance was also boosted by the growing interest of women in participating in sports. The diverse range of sporting activities and the desire for a healthy lifestyle have played a significant role ... Read More
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Deodorants in Bosnia and Herzegovina
... and deodorant wipes. In the face of higher costs of living, many consumers cut back on unnecessary purchases of deodorants to accommodate budgets. Consumers also responded by trading down to more economically-priced deodorants. In current ... Read More
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Deodorants in Croatia
... local consumers. Put simply, deodorant sprays are seen as the most convenient and effective option by the vast majority of consumers, while strong competition among the category’s leading brands ensures that unit price growth has ... Read More
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Deodorants in Switzerland
... increase. The hot and long summer contributed strongly to the positive performance in retail volume terms. Deodorant sprays registered the highest retail volume and value growth in 2023, partly because it is perceived as a ... Read More
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Deodorants in Greece
... due to a changing climate and higher inbound tourism levels, post-pandemic. Euromonitor International's Deodorants in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Deodorants in Sweden
... and personal care product, often purchased routinely during grocery shopping trips. This routine behaviour contributes to a sense of commoditisation within the category. A previously observed trend of consumers shifting from mass-market grocery brands to ... Read More
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Personal Hygiene in Italy
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The Italian Personal Hygiene market recorded revenues of $1,541.3 million in 2023, representing a compound annual ... Read More
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Personal Hygiene in Switzerland
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The Swiss Personal Hygiene market recorded revenues of $332.4 million in 2023, representing a compound annual ... Read More
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Deodorants in Portugal
... growth opportunities in 2023. However, long-term trends encouraged sales. Portuguese consumers are increasingly adopting healthier lifestyles. As part of this trend, a rising number of adults have been practicing a sport on a more regular ... Read More
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Beauty and Personal Care in Slovakia
... somewhat resilient despite significant headwinds from the war in Ukraine, soaring commodity prices and supply chain disruptions. The negative economic outlook has been reflected in weaker consumer spending and purchasing power. Consumers avoided impulse purchases ... Read More
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Deodorants in Norway
... This can be attributed to several factors. Firstly, Norwegians generally prefer a minimalist approach to personal care products, including deodorants, favouring moderate application, or opting out entirely in non-social situations. Secondly, the growing popularity of ... Read More
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