Category: Depilatories
Europe Depilatories
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Austria Depilatories
... and saw little need for regular hair removal. In 2023, retail volume and current value sales of depilatories registered a good performance as consumers returned to activities outside the home, thus driving hair removal. As ... Read More
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Germany Depilatories
... other beauty and personal care categories. That said, a baseline demand remains for depilatories, with volume sales slightly improved in 2023 compared to the previous year. Euromonitor International's Depilatories in Germany report offers a comprehensive ... Read More
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Italy Depilatories
... following the end of the pandemic, with 2023 being the first year without any restrictions. Italians returned to work at the office more regularly and generally went out more, with most consumers no longer significantly ... Read More
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France Depilatories
... decline, most notably the value declines in sales of women’s pre-shave, and hair removers/bleaches. These developments were mostly shaped by the state of the economic landscape, with France experiencing a spike in inflation that reached ... Read More
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United Kingdom Depilatories
... performance, although this was mostly driven by inflation and ongoing increases in manufacturing costs. Nevertheless, it remains the most affordable choice in depilatories despite the price increase, making it the most appealing format to a ... Read More
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Romania Depilatories
... a few well-established brands. Farmex, Gillette Venus, Bic, and Veet held the leading positions in 2023, and together accounted for more than 60% of value sales; a share higher than in the previous year. In ... Read More
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Poland Depilatories
... remote working back to the office environment served as an extra incentive for individuals to focus on their appearance. Moreover, despite a certain backlash, the social code encouraging hairless skin amongst women remains an important ... Read More
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Slovenia Depilatories
... to compensate for the lost time during the pandemic. Women’s razors and blades are in high demand as the cost of hair removal in beauty salons becomes too expensive for many locals in 2023. Hair ... Read More
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North Macedonia Depilatories
... a declining population, dampened value sales. There was also a degree of trading down behaviour, with for instance women opting to buy men’s razors instead, which are often cheaper. That being said, home treatments remain ... Read More
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Denmark Depilatories
... to socialise and enjoy activities outside the home, which lead to more consistent use of depilatories. Nevertheless, economic uncertainty brought about by higher inflation encouraged many consumers to rein in their spending wherever possible, and ... Read More
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Serbia Depilatories
... removal products. However, this potential growth in volume was somewhat tempered by a preference among women for salon visits and professional hair removal services, which offer greater convenience and longer-lasting results. Euromonitor International's Depilatories in ... Read More
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Estonia Depilatories
... the warm weather in 2023 driving higher sales, with a significant and stand out performance for hair remover/bleach. Veet was the major player in the bleaches and hair removal category in, with the increase in ... Read More
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Lithuania Depilatories
... the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change. Product coverage: ... Read More
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Latvia Depilatories
... limited growth opportunities due to the declining population in Latvia. In 2022, the war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. Whilst ... Read More
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Depilatories in Ukraine
... to depilatories as a convenient and effective solution for hair removal. Effective marketing campaigns, coupled with endorsements from influencers and beauty experts, play a crucial role in shaping consumer perceptions. Positive reviews and recommendations influence ... Read More
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Depilatories in Greece
... to socialise. Euromonitor International's Depilatories in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to ... Read More
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Depilatories in Croatia
... of these ingredients is well-known for its soothing properties, which make products containing argan oil and/or aloe vera especially suitable for the many local consumers who have sensitive or easily irritated skin. Moreover, herbal ingredients ... Read More
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Depilatories in Switzerland
... only increase in retail volume terms and by far the fastest retail current value growth at the end of the review period. Women’s razors and blades benefited from innovation via new product launches and advertising. ... Read More
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Depilatories in Sweden
... Swedish women, leading to a mature market with limited room for significant expansion. The preference for a hairless look has been the norm for a long time, driving consumers towards longer-lasting hair removal methods, which ... Read More
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Depilatories in Bosnia and Herzegovina
... is the largest category within depilatories, but it was under pressure as consumers’ budgets were squeezed and many felt the need to cut back on beauty and personal care. Nonetheless, retail value sales was largely ... Read More
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Depilatories in Portugal
... addition, high inflation rates in 2022 and 2023 resulted in lower disposable income for Portuguese consumers. This saw some women leaving beauty salons for hair removal services, such as waxing and laser hair removal, favouring ... Read More
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Beauty and Personal Care in Slovakia
... somewhat resilient despite significant headwinds from the war in Ukraine, soaring commodity prices and supply chain disruptions. The negative economic outlook has been reflected in weaker consumer spending and purchasing power. Consumers avoided impulse purchases ... Read More
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Depilatories in Hungary
... always present the best value with smaller packs of four disposable razors sometimes having the best unit price. As such, consumers are becoming increasingly price-conscious and are carefully examining unit prices and comparing the cost ... Read More
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Depilatories in Slovakia
... driven by rising prices of depilatories. Home IPL (intense pulsed light) alternatives have become widely accessible and comfortable to use at home, with consumers simply opting for long-lasting results. A lack of product innovation and ... Read More
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Depilatories in the Netherlands
... in average unit prices spiked retail current value growth; however, this had a negative impact on retail volume sales development, as many consumers were more careful with their spending due to higher prices. This negative ... Read More
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