Category: Cosmetics & Personal Care
Lithuania Cosmetics & Personal Care
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Lithuania Colour Cosmetics
... sales driven by a return to pre-pandemic routines and socialising, the rise of out-of-home occasions and social events. Euromonitor International's Colour Cosmetics in Lithuania report offers a comprehensive guide to the size and shape of ... Read More
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Lithuania Fragrances
... Fragrances in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving ... Read More
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Lithuania Beauty and Personal Care
... inflation was present, price increases were lower than in 2022, with positive retail volume growth noted in areas including sun care, skin care and baby and child-specific products. While mass items recorded the bulk of ... Read More
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Lithuania Sun Care
... This partnered with rising knowledge and concern surrounding the negative impact the sun can have on skin and ageing, leading to heightened sales of sun care during the year. Baby and child-specific sun care registered ... Read More
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Lithuania Premium Beauty and Personal Care
... many consumers were keen to treat themselves to affordable luxury, shifting from mass to premium options. Skin care was a huge source of value growth for the mass landscape in 2023. With healthy skin being ... Read More
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Lithuania Mass Beauty and Personal Care
... by the premium segment, mass items remain the core products demanded, particularly in areas deemed essential, where many consumers do not want to pay more for added benefits. As such, mass offerings are strong in ... Read More
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Lithuania Men's Grooming
... was noted in men's premium fragrances, with a return to socialising and gifting occasions driving strong sale levels. Premium hair care products were the second leading category, with sales growth primarily driven by men returning ... Read More
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Lithuania Deodorants
... clean scent. While deodorant roll-ons and sprays remained popular in 2023, sticks also constituted a sizeable part of sales and were the strongest-performing category. Many consumers also prefer roll-ons and sticks over deodorant sprays, which ... Read More
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Lithuania Bath and Shower
... size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set ... Read More
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Lithuania Depilatories
... the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change. Product coverage: ... Read More
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Lithuania Hair Care
... of 2023, price increases were put in place. Notably, prices from Procter & Gamble saw a more pronounced increase in 2023 compared to 2022. Subsequently, hair care products in supermarkets and hypermarkets, with rising prices, ... Read More
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Lithuania Skin Care
... record the strongest sales, there was a visible shift to premium offerings in 2023, reducing the gap between the two. Much of the increase for skin care was the influence of COVID-19 lockdowns and home ... Read More
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Lithuania Oral Care
... care struggled in several product areas, with dental floss and denture care being standout areas of double-digit retail volume growth. However, traditional oral care products, such as toothbrushes and toothpaste, saw a decline in retail ... Read More
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Lithuania Baby and Child-Specific Products
... a very concrete consumer base, and when it comes to expenditure, most parents will pay more for higher-quality goods for their children. This aids growth in all areas, primarily driven by the mid and premium-price ... Read More
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Tissue and Hygiene in Lithuania
... the product area faced persistent challenges stemming from economic pressures and evolving consumer preferences. While efforts were made to restore sales to pre-pandemic levels, the emergence of higher interest rates exerted financial strain on consumers, ... Read More
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Away-From-Home Tissue and Hygiene in Lithuania
... pivotal entities within this dynamic, played a key role by opting to discharge patients with less severe conditions earlier and transition their treatment to home settings, where Rx products become more prominent. This stability underscores ... Read More
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Menstrual Care in Lithuania
... the year. This stability was particularly notable amidst the backdrop of price inflation, which saw retail volume sales slowing as inflation soared across the country. Despite these economic pressures, demand for menstrual care products remained ... Read More
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Retail Adult Incontinence in Lithuania
... of adult incontinence products experienced a substantial decline following alterations in Rx pricing effective from July 1, 2023. The market saw a notable decrease in sales, marking another blow to retail sales following the previous ... Read More
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Wipes in Lithuania
... some instances, diminishing consumer base. Additionally, wipes, often considered non-essential commodities, witnessed a decline in demand as households grappled with economic uncertainties. The prevailing economic strain prompted consumers to reassess their spending priorities, res... Euromonitor ... Read More
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Rx/Reimbursement Adult Incontinence in Lithuania
... 2023, provided a substantial boost to sales in this category, making it another successful year for the product area. Euromonitor International's Rx/Reimbursement adult incontinence in Lithuania report offers a comprehensive guide to the size and ... Read More
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Nappies/Diapers/Pants in Lithuania
... downturn in sales. This demographic challenge underscores the need for strategic adaptations within the market to address shifting consumer dynamics and preferences, necessitating innovative approaches to sustain relevance amidst changing demographics. Euromonitor International's Nappies/Diapers/Pants in ... Read More
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Bath and Shower in Lithuania
... which make up over a quarter of the total bath and shower landscape in Lithuania. Liquid soap and hand sanitiser had performed well during the previous years, with the strong performance driven by recommendations that ... Read More
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Fragrances in Lithuania
... when going to work, socialising or attending special events, consumers wore fragrances less and did not need to replenish their stock. While sales failed to recover in 2021, moving into 2022, there was a significant ... Read More
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Colour Cosmetics in Lithuania
... in 2022. However, despite make-up and nail products being highly dependent on out-of-home activities, including office work, formal ceremonies and business events, colour cosmetics only slightly oversold pre-pandemic value size, pointing towards the natural less-is-more ... Read More
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Sun Care in Lithuania
... led by the tanning category, suggesting that consumers bought self-tanning products more often than pre or after suns, and started to sunbathe less as self-tanning can present quicker artificial tanning results. Local niche beauty and ... Read More
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