Category: Cosmetics & Personal Care
Sweden Cosmetics & Personal Care
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Luxury Goods in Sweden
... cited concerns about their financial situation due to higher debts and lower savings, especially among Gen X [according to the Euromonitor Lifestyles Survey]. As the growth rate is higher than the level of inflation in ... Read More
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Eye Care in Sweden
... of the category. Climate change is leading to longer and warmer summers in Sweden, effectively extending the pollen season. Consumers are spending more time outside and traveling more, whilst they are also more exposed to ... Read More
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Suncare in Scandinavia
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The suncare market consists of the retail sale of sun protection, after-sun and self-tan products. The sun protection ... Read More
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Baby Personal Care in Scandinavia
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The baby personal care market consists of retail sale of baby toiletries and diapers. The baby toiletries segment ... Read More
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Beauty and Personal Care Packaging in Sweden
... is ongoing demand for these products among the local population, growth is also being driven by an emphasis on sustainable packaging materials, minimalist designs and a commitment to natural and organic ingredients reflected in the ... Read More
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Make-Up in Scandinavia
... key financial metrics and analysis of competitive pressures within the market. Key Highlights The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The eye make-up segment consists of eyeliner, eye ... Read More
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Male Toiletries in Scandinavia
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - ... Read More
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Sweden Spectacles
... digital screens, is boosting demand for spectacles, with consumers embracing terminal glasses and myopia control glasses. Fashion is bringing more consumers into spectacles with glasses increasingly being used by people without vision problems. Furthermore, the ... Read More
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Sweden Eyewear
... or value-added eyewear products. The rising incidence of myopia and presbyopia is triggering sales of prescription spectacles, whilst contact lenses are gaining popularity among those living active lifestyles. Whilst current value growth has slowed compared ... Read More
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Sweden Sunglasses
... strong premiumisation trend coupled with inflation continues to underpin value sales. Sunglasses remain weather dependent with travel and tourism being the most important sales driver. Due to the relatively limited number of sunny days in ... Read More
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Fragrances in Scandinavia
... key financial metrics and analysis of competitive pressures within the market. Key Highlights The fragrances market consists of the sale of male, female, unisex fragrances, and fragrances sets. The market is valued according to retail ... Read More
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Skincare in Scandinavia
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The skincare market consists of the retail sale of facial care, body care, hand care, depilatories, and make-up remover products. ... Read More
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Beauty and Personal Care in Sweden
... inflation. Swedes view beauty and personal care products as essential, meaning they are unlikely to cut back on quality, even in challenging economic times. Additionally, a growing focus on health and wellbeing, particularly since the ... Read More
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Bath and Shower in Sweden
... lining exists in the form of a strong premiumisation trend and inflation, which have bolstered value sales. The pandemic initially caused a surge in demand, followed by a post-pandemic correction. As of 2023, growth patterns ... Read More
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Fragrances in Sweden
... out from the crowd. Furthermore, premium brands consistently fuel excitement with a steady stream of new launches, keeping the fragrance journey fresh and captivating. The element of status also plays a role. Owning a premium ... Read More
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Men's Grooming in Sweden
... between men's and women's skin and hair. This shift creates opportunities for brands to develop targeted products across various categories, catering to the evolving preferences of Swedish men. Euromonitor International's Men's Grooming in Sweden report ... Read More
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Sun Care in Sweden
... overall trend towards sun protection remains strong. Consumers are increasingly aware of the damaging effects of UV rays, prompting them to embrace sun safety measures. This awareness is further amplified by high levels of melanoma ... Read More
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Colour Cosmetics in Sweden
... premiumisation trend, a steady stream of innovative products, and rising inflation pushing up unit prices. Compared to fragrance and skin care, colour cosmetics have exhibited slightly less dynamic growth, but the overall outlook remains positive. ... Read More
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Premium Beauty and Personal Care in Sweden
... care, with consumers increasingly trading up for more sophisticated beauty and personal care products. Euromonitor International's Premium Beauty and Personal Care in Sweden report offers a comprehensive guide to the size and shape of the ... Read More
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Baby and Child-Specific Products in Sweden
... premium products. Swedish parents prioritise their children's wellbeing, making this category less susceptible to price fluctuations compared to others. Furthermore, a rising trend of segmentation is observed, with more parents opting for products specifically marketed ... Read More
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Deodorants in Sweden
... and personal care product, often purchased routinely during grocery shopping trips. This routine behaviour contributes to a sense of commoditisation within the category. A previously observed trend of consumers shifting from mass-market grocery brands to ... Read More
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Depilatories in Sweden
... Swedish women, leading to a mature market with limited room for significant expansion. The preference for a hairless look has been the norm for a long time, driving consumers towards longer-lasting hair removal methods, which ... Read More
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Skin Care in Sweden
... expansion, strong trends in premiumisation and inflation have kept value sales dynamic in 2023. Euromonitor International's Skin Care in Sweden report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Mass Beauty and Personal Care in Sweden
... shift towards premium products in beauty and personal care overall. Euromonitor International's Mass Beauty and Personal Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Oral Care in Sweden
... primarily driven by two factors: consumers are gradually replacing oral care products more frequently, indicating a growing awareness of the importance of oral health maintenance. Additionally, a rising population and increased adoption of oral care ... Read More
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