Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Beauty and Personal Care in Slovakia
... somewhat resilient despite significant headwinds from the war in Ukraine, soaring commodity prices and supply chain disruptions. The negative economic outlook has been reflected in weaker consumer spending and purchasing power. Consumers avoided impulse purchases ... Read More
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Beauty and Personal Care in the Netherlands
... mainly came from high inflationary pressure on prices, with retail volume sales decreasing in most categories at the end of the review period. The overall decline in demand was impacted heavily by higher prices for ... Read More
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Deodorants in Norway
... This can be attributed to several factors. Firstly, Norwegians generally prefer a minimalist approach to personal care products, including deodorants, favouring moderate application, or opting out entirely in non-social situations. Secondly, the growing popularity of ... Read More
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Skin Care in Hungary
... number of individuals experiencing sensitive skin or allergies, both manufacturers and consumers are placing a stronger emphasis on clean ingredients and rigorous ingredient checks. Despite this shift, skin care remains a consistently growing and stable ... Read More
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Deodorants in the Czech Republic
... sticks is amongst the most mature categories in deodorants, offering convenience and ease of use in a portable format. As a result of its maturity, the category offers rather limited growth potential. In fact, volume ... Read More
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Bath and Shower in Slovakia
... a total of 153 stores in 2023, which is twice the number held by the grocery chain Kaufland. The Dutch low-cost retailer Action has opened its 10th store since its first launch two years ago. ... Read More
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Men's Grooming in Slovakia
... and beards are popular in Slovakia, which has negatively influenced demand for shaving products, although it supported the growth in men’s hair care. Despite the overall positive trajectory, a large proportion of value sales were ... Read More
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Oral Care in Slovakia
... whitening kits and whitening strips. The reason behind such stellar growth is the rather low cost of these products compared to professional whitening at the dentist or clinic, as well as the rapidly expanding offer ... Read More
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Deodorants in the Netherlands
... category recovered from the downturn caused by the Coronavirus (COVID-19) crisis. However, retail current value sales saw double-digit growth in 2023, which was much higher than the positive rebounds in 2021 and 2022, following the ... Read More
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Premium Beauty and Personal Care in Norway
... Consumers increasingly seek products formulated with natural, organic, and vegan ingredients. This clean beauty movement is coupled with a preference for minimalism, with a focus on products containing a limited number of key ingredients like ... Read More
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Hair Care in Norway
... have moderated in 2022 and 2023. Importantly, volume sales have not declined, indicating that the pandemic-induced focus on hair care has become a more permanent trend. Value growth has primarily been driven by inflation and ... Read More
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Depilatories in Hungary
... always present the best value with smaller packs of four disposable razors sometimes having the best unit price. As such, consumers are becoming increasingly price-conscious and are carefully examining unit prices and comparing the cost ... Read More
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Oral Care in Hungary
... the ageing population and growing awareness and concerns around oral health. Responding to this demand, Curaprox increased its portfolio and extended its distribution into more retail channels. The brand’s portfolio is aligned to meet the ... Read More
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Premium Beauty and Personal Care in the Czech Republic
... unit prices were key to growth during the year, driven by the high rate of inflation. Furthermore, volume sales also increased, albeit at a much slower pace than retail value. The main drivers behind the ... Read More
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Beauty and Personal Care in Portugal
... of less mature categories, including colour cosmetics and depilatories. Within more mature categories, such as hair care and oral care, specialised products, including salon professional hair care, medicated shampoo, dental floss, and denture care, performed ... Read More
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Skin Care in Portugal
... is driving growth in this product area. Facial skin needs more care and exposure to external factors such as pollution, cold and the sun. In addition, many consumers are keen to reduce signs of ageing ... Read More
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Bath and Shower in Norway
... for products like liquid soap, bar soap, and hand sanitisers. Euromonitor International's Bath and Shower in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Sun Care in Norway
... care consumption. However, with the return of travel in 2021 and 2022, sun care sales shifted back to purchases made abroad, leading to declining volume sales domestically. In 2023, the product area returned to a ... Read More
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Baby and Child-Specific Products in the Czech Republic
... which has gradually led to an increase in demand for baby and child-specific products. Plant-based and scientifically backed-up claims drove developments in the Czech Republic at the end of the review period. The continued interest ... Read More
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Depilatories in Slovakia
... driven by rising prices of depilatories. Home IPL (intense pulsed light) alternatives have become widely accessible and comfortable to use at home, with consumers simply opting for long-lasting results. A lack of product innovation and ... Read More
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Fragrances in the Netherlands
... rebound, albeit at a slower rate and through premium rather than mass fragrances. Consumers still see premium fragrances as a form of affordable luxury, and the full return to pre-pandemic socialisation drove a demand for ... Read More
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Beauty and Personal Care in Hungary
... driving demand for specialised products such as therapeutic toothpaste, skin-friendly formulations, and anti-agers. Second, despite facing ongoing inflationary pressures and steep price increases, consumers continued to display a growing commitment to skin care, hair care, ... Read More
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Men's Grooming in the Netherlands
... performances for men’s deodorants and fragrances. Meanwhile, the hikes in gas and electricity prices were a major reason for the strong decline in retail volume sales of men’s bath and shower. Consumers, in general, have ... Read More
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Men's Grooming in Portugal
... struggling to really take off. For basic beauty and personal care products such as shower gel or shampoos, many men continue to use unisex products instead of opting for specific men’s bath and shower or ... Read More
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Mass Beauty and Personal Care in Norway
... share loss to premium beauty and personal care. While price increases have not significantly impacted overall beauty and personal care demand, consumers are value-conscious and gravitate towards deals. This trend fuels the popularity of low-cost ... Read More
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