Category: Cosmetics & Personal Care
Portugal Cosmetics & Personal Care
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Eye Care in Portugal
... pollen were reported in the spring of 2024, exacerbated by the Sahara Dust phenomenon which led to higher respiratory problems. According to the Portuguese Society of Allergology and Clinical Immunology (SPAIC), a growing number of ... Read More
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Baby and Child-Specific Products in Portugal
... the landscape, while items designed for older children saw a loss. Portuguese consumers are increasingly aware of the sensitivity of babies’ skin and are willing to invest in products specifically designed for babies, even in ... Read More
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Depilatories in Portugal
... addition, high inflation rates in 2022 and 2023 resulted in lower disposable income for Portuguese consumers. This saw some women leaving beauty salons for hair removal services, such as waxing and laser hair removal, favouring ... Read More
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Deodorants in Portugal
... growth opportunities in 2023. However, long-term trends encouraged sales. Portuguese consumers are increasingly adopting healthier lifestyles. As part of this trend, a rising number of adults have been practicing a sport on a more regular ... Read More
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Sun Care in Portugal
... protect the skin from negative effects of the sun. Therefore, despite rising inflation and consumers actively seeking ways to save costs, sun care was considered essential. Euromonitor International's Sun Care in Portugal report offers a ... Read More
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Mass Beauty and Personal Care in Portugal
... basic categories, with already high penetration levels, such as body wash/shower gel or toothpaste, benefited from Portuguese consumers opting for bigger pack sizes that offered a lower cost per volume. In categories such as body ... Read More
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Oral Care in Portugal
... very mature categories with very high penetration levels. Nevertheless, oral care registered visible retail volume growth in 2023 across all product areas, with the exception of battery toothbrushes. Toothpaste benefited from price declines seen from ... Read More
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Beauty and Personal Care in Portugal
... of less mature categories, including colour cosmetics and depilatories. Within more mature categories, such as hair care and oral care, specialised products, including salon professional hair care, medicated shampoo, dental floss, and denture care, performed ... Read More
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Skin Care in Portugal
... is driving growth in this product area. Facial skin needs more care and exposure to external factors such as pollution, cold and the sun. In addition, many consumers are keen to reduce signs of ageing ... Read More
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Men's Grooming in Portugal
... struggling to really take off. For basic beauty and personal care products such as shower gel or shampoos, many men continue to use unisex products instead of opting for specific men’s bath and shower or ... Read More
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Hair Care in Portugal
... the overall performance. In addition, mounting inflationary pressures caused many consumers to become more price-sensitive, buying private label for standard shampoo, from discounters. Mercadona, for instance, has accelerated its development in Portugal and has showcased ... Read More
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Colour Cosmetics in Portugal
... generation Z are among the biggest consumers of colour cosmetics, driven by a strong interest in the products that is partly influenced by , the rising use of Instagram, TikTok and beauty influencers. These younger ... Read More
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Premium Beauty and Personal Care in Portugal
... conflict in Ukraine and eroded disposable incomes, premium beauty and personal care products registered retail volume and value growth in 2023. This was consistent with a return to pre-pandemic behaviours, with some local consumers trading ... Read More
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Fragrances in Portugal
... to trading down. On the contrary, fragrance purchases are emotional purchases, not pragmatic. As such, sales of premium offerings benefited as consumers looked to indulge themselves in stressful times, perceiving premium fragrances as an affordable ... Read More
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Bath and Shower in Portugal
... volume growth was encouraged by consumers downtrading to cheaper items and bigger pack sizes; behaviour driven by the high level of inflation. This trend was further encouraged by retailers, in particular discounters, that promoted bigger ... Read More
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Retail Adult Incontinence in Portugal
... replacements and an investment in more reliable goods. For heavy incontinence products, the ongoing ageing of the population and the difficulties in accessing senior residences due to lack of vacancies, continued to support the retail ... Read More
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Wipes in Portugal
... well. The economic constraints and abandonment of cleaning routines compared to COVID-19 years led to a decline in the use of personal disinfection wipes, which negatively impacted categories such as general-purpose wipes. As a consequence, ... Read More
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Nappies/Diapers/Pants in Portugal
... throughout 2022 and 2023, driving sales in the category. Many consumers put a halt on trying to conceive due to COVID-19. With the threat of the pandemic reducing, birth rates increased in 2023. In addition, ... Read More
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Away-From-Home Tissue and Hygiene in Portugal
... (AFH) tissue sales rose in 2023, boosted by the continuous recovery of tourism. Euromonitor International's Away-from-Home Tissue and Hygiene in Portugal report offers a comprehensive guide to the size and shape of the market at ... Read More
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Menstrual Care in Portugal
... with consumers needing to replace the product more frequently, selecting higher quality goods. Positive results were driven by pantyliners and tampons, with long summers increasing the use of tampons, while many females chose to use ... Read More
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Tissue and Hygiene in Portugal
... strongly impacted consumer purchasing behaviour, challenging retail volume growth. Despite the decline in inflation in 2022, prices remained high, and consumers readjusted their purchases in line with reduced disposable incomes. Euromonitor International's Tissue and Hygiene ... Read More
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Health and Beauty Specialists in Portugal
... a decline in outlets in 2022, store numbers increased in 2023, further aiding sales. Competition in health and beauty is increasingly fierce, with brands (multi-branded and single-branded) competing not only among themselves but also with ... Read More
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Personal Care Appliances in Portugal
... remain under financial strain in 2023, despite inflation falling slightly, with higher interest rates putting pressure on household budgets. On the other hand, price increases and premiumisation is underpinning current value growth. Consumers are willing ... Read More
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Portugal: Body Care Products Market - Analysis, Size, Trends, Consumption, and Forecast
... of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the body care products market in Portugal and describes the main market participants, ... Read More
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Portugal: Baby and Child Skin Care Products Market - Analysis, Size, Trends, Consumption, and Forecast
... baby and child skin care products market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the baby and child ... Read More
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