Category: Feminine Hygiene
Europe Feminine Hygiene
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Menstrual Care in Bosnia and Herzegovina
... and private label products. The shrinking consumer base, due to migration and declining birth rates, limits both the current and future growth potential of the category. However, strong innovation and new product launches with value-... ... Read More
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Menstrual Care in Finland
... more stable conditions following a period of high inflation. Whilst inflation eased, prices still rose slightly, affecting sales. However, volume sales maintained relative stability, experiencing only marginal decline in 2024, highlighting the essential nature of ... Read More
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Menstrual Care in Serbia
... healthy value growth was supported by a degree of premiumisation. Euromonitor International's Menstrual Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Menstrual Care in Belgium
... in a smaller pool of menstruating women. This structural change has compounded ongoing issues within the category, leading to weaker demand across most segments. Euromonitor International's Menstrual Care in Belgium report offers a comprehensive guide ... Read More
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Retail Adult Incontinence in Spain
... prevalence of incontinence issues. As the ageing population grows, the likelihood of experiencing adult incontinence rises, prompting greater demand for effective, discreet and reliable solutions. Concurrently, a series of ongoing awareness campaigns have played a ... Read More
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Menstrual Care in Spain
... growing preference for reusable menstrual products, as consumers increasingly consider environmental concerns, waste reduction objectives and skin health benefits. Younger consumers, in particular, have shown a marked inclination towards sustainable alternatives, with menstrual cups gaining ... Read More
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Menstrual Care in Ukraine
... inflation and the rising cost of logistics. Meanwhile, volume sales continued to be impacted by the fact that large numbers of women aged 12-54 years fled following Russia's invasion of Ukraine, with many of them ... Read More
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Menstrual Care in Sweden
... growth in 2024. Slim/thin/ultra-thin towels offer advantages in terms of comfort, fit and discreetness relative to the standard format. Euromonitor International's Menstrual Care in Sweden report offers a comprehensive guide to the size and shape ... Read More
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Menstrual Care in Poland
... some consumers traded down in light of ongoing unit price rises, remaining on the lookout for price promotions and discounts. In 2024, slim/thin/ultra-thin towels with wings, the largest category in menstrual care, continued to see ... Read More
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Menstrual Care in Portugal
... label, manufacturers still account for a significant share of menstrual care compared to other categories, like toilet paper, where private label accounts for more than two-thirds of the market in terms of retail value. Given ... Read More
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Menstrual Care in Slovakia
... minimise exposure to chemical substances. Organic and dermatologically tested products, free from fragrances and harsh additives, gained traction among health-conscious consumers. While these premium products commanded higher... Euromonitor International's Menstrual Care in Slovakia report offers ... Read More
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Menstrual Care in Hungary
... Euromonitor International's Menstrual Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify ... Read More
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Menstrual Care in Norway
... cost hikes. Euromonitor International's Menstrual Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you ... Read More
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Menstrual Care in Ireland
... with smart period solutions like MAS Holdings’ period pain underwear gaining consumer interest. The Health Innovation Hub Ireland's Femtech initiative supports new products for menstrual health. Women in Ireland are more aware of hormonal health, ... Read More
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Menstrual Care in Denmark
... consumers who are more environmentally conscious and seek longer-term cost savings. The rise of these sustainable options reflects broader consumer trends focusing on eco-friendliness and reusable products, posing a challenge to traditional menstrual care pro... ... Read More
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Menstrual Care in Greece
... Gen Z and, to a lesser extent, millennials showing greater concern for sustainability and waste reduction. The pandemic played a significant role in accelerating this shift, as lockdowns allowed women more flexibility to experiment with ... Read More
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Menstrual Care in the Czech Republic
... books. While the worldwide trend is towards reducing the price of menstrual care products to a minimum, the VAT in the Czech Republic is currently at 21%, amongst the highest in the EU. Tesco and ... Read More
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Menstrual Care in Romania
... promotion through various media outlets playing a significant role. After a period of high inflation, unit prices increased at a slower pace in 2024, though Romanian consumers' budgets remained under pressure. As a result, many ... Read More
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Menstrual Care in the Netherlands
... decisions. Consumers increasingly sought affordability, gravitating towards private label options and promotions on branded products. This trend was particularly visible in supermarkets and drugstores, where competitive pricing strategies shaped buyin... Euromonitor International's Menstrual Care in ... Read More
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Menstrual Care in France
... purchasing menstrual care products. Despite these challenges, steady volume sales were supported by the size of the female population. Slim/thin/ultra-thin towels emerged as the largest segment in current value terms and also showed the most ... Read More
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Menstrual Care in Bulgaria
... the growing population of women aged 15-24 years has supported sales development. Current value growth was largely determined by high prices, alongside rising quality and women’s requirements for better hygiene levels. Euromonitor International's Menstrual Care ... Read More
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Menstrual Care in Germany
... which are considered more eco-friendly and reusable. They are also becoming increasingly available in Germany and are of higher quality. Towels was the largest category within menstrual care in 2024, with sales stagnating in value ... Read More
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Menstrual Care in Italy
... significantly influenced the overall category’s decline. Even though the performance of slim/thin/ultra-thin towels was also weak, these alternatives are proving more popular standard towels, especially among consumers with more active lifestyles, and slim/thin/ultra-thin towels acc... ... Read More
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Hungary: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Hungary and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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North Macedonia: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in North Macedonia and describes the main market participants, growth and demand drivers, challenges, ... Read More
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