Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Latvia Fragrances
... remained strong in Latvia compared to the Baltic region at large, denting consumer confidence and volume sales of mass fragrances. The war in nearby Ukraine had a lingering impact, with the resultant energy crisis leading ... Read More
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Denmark Depilatories
... to socialise and enjoy activities outside the home, which lead to more consistent use of depilatories. Nevertheless, economic uncertainty brought about by higher inflation encouraged many consumers to rein in their spending wherever possible, and ... Read More
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Serbia Bath and Shower
... where consumers encountered a plethora of alternative brands. Given the relatively lower importance attributed to this category, consumers exhibited a propensity to switch brands with ease, often prioritising price over quality considerations. Euromonitor International's Bath ... Read More
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Serbia Skin Care
... consistently innovate and enhance their product offerings, with serums remaining a highly popular choice among consumers. The rising awareness regarding skin care products and their ingredients is propelled by platforms like TikTok and Instagram, where ... Read More
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Denmark Hair Care
... resulted in some downtrading to more affordable solutions. However, the shift back to using hair salons post pandemic also lowered demand for hair care products. Many Danes had delayed having haircuts and treatments during the ... Read More
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Serbia Premium Beauty and Personal Care
... a strategic price increase strategy adopted by key market players. Serbians maintained a steadfast preference for premium products, often reserved for special occasions, thereby bolstering sales. Euromonitor International's Premium Beauty and Personal Care in Serbia ... Read More
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Estonia Deodorants
... their social and professional lives and participating in activities such as sport. The 2020 pandemic lockdowns negatively impacted deodorants, as people spent significant amounts of time at home, and there was less demand for deodorants. ... Read More
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Estonia Colour Cosmetics
... on quality regarding their colour cosmetic goods. As a result, market leader L'Oreal slightly lost share in the mass segment, with innovative and high-quality brands, such as Essence, gaining ground. Euromonitor International's Colour Cosmetics in ... Read More
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Latvia Premium Beauty and Personal Care
... mass products. Consumer preferences for premium products is well developed in Latvia, with a good number of consumers already keen to buy premium rather than mass. In current value terms, sales of premium beauty and ... Read More
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Latvia Deodorants
... both healthy constant value and volume growth. With society fully opened up and lifestyles back to normality, volume sales reached a new high in 2023. Price inflation fell in 2023 adding further momentum to consumption, ... Read More
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Latvia Oral Care
... driven sales of oral care products in 2023. Oral maintenance products, such as dental floss, are increasingly more important to consumers. Retail volume sales continued to fall in oral care with toothbrushes and toothpastes contracting ... Read More
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Lithuania Sun Care
... This partnered with rising knowledge and concern surrounding the negative impact the sun can have on skin and ageing, leading to heightened sales of sun care during the year. Baby and child-specific sun care registered ... Read More
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Estonia Mass Beauty and Personal Care
... vast majority of sales are generated by mass products. Key areas for retail volume growth included men's grooming and skin care, with consumers remaining focused on facial skin care following the outbreak of COVID-19. During ... Read More
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Latvia Colour Cosmetics
... back to normal in both their professional and social lifestyles, the use of colour cosmetics increased. Facial make-up was the strongest performing category as consumers stopped using face masks, with BB/CC creams witnessing a dynamic ... Read More
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Latvia Beauty and Personal Care
... mild recovery in consumer purchasing power, although much economic uncertainty remained. Latvians were keen to invest in beauty and personal care they needed to support their lifestyles in the post-pandemic period. The premium segment grew ... Read More
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Denmark Fragrances
... demand patterns are still normalising in 2023. Current value growth was partly driven by price increases as inflation rates remained above average. Disposable income was further compromised by higher interest rates and energy costs in ... Read More
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Serbia Baby and Child-Specific Products
... the allure of cheaper alternatives, parents exhibited a distinct preference for products tailor-made for their little ones. Despite this loyalty, the growing demand for private label offerings is indicative of a nuanced consumer landscape shaped ... Read More
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Serbia Mass Beauty and Personal Care
... sensitivity among consumers, prompted a notable transition across categories. Notably, discerning consumers opted to migrate from the upper mass segment to its more affordable counterpart, and likewise, from the lower mass category towards private label ... Read More
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Denmark Bath and Shower
... consumption remained above pre-pandemic sales in 2023, reflecting consumers’ continued emphasis on personal hygiene standards. Nonetheless, the slowdown in the Danish economy has weighed on consumer confidence, whilst rising interest rates and energy costs have ... Read More
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Serbia Depilatories
... removal products. However, this potential growth in volume was somewhat tempered by a preference among women for salon visits and professional hair removal services, which offer greater convenience and longer-lasting results. Euromonitor International's Depilatories in ... Read More
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Serbia Hair Care
... achieve desired looks. Notably, a growing trend towards embracing grey hair emerged, particularly among women in their 40s and 50s. This demographic shift has led to the introduction of more products catering to grey and ... Read More
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Estonia Premium Beauty and Personal Care
... educated about the ingredients in skin care, premium skin care drives the highest levels of growth, boosted by facial care. More consumers are willing to invest in premium facial care above other skin care products, ... Read More
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Latvia Mass Beauty and Personal Care
... by mass products in 2023, despite the ongoing financial challenges presented by high inflation. Still, a major part of current value growth was generated by inflation, although this trend was less prominent than in the ... Read More
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Lithuania Premium Beauty and Personal Care
... many consumers were keen to treat themselves to affordable luxury, shifting from mass to premium options. Skin care was a huge source of value growth for the mass landscape in 2023. With healthy skin being ... Read More
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Lithuania Mass Beauty and Personal Care
... by the premium segment, mass items remain the core products demanded, particularly in areas deemed essential, where many consumers do not want to pay more for added benefits. As such, mass offerings are strong in ... Read More
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