Category: Cosmetics & Personal Care
Bulgaria Cosmetics & Personal Care
-
Eye Care in Bulgaria
... eye care saw another year of decline in 2024. Consumers are still struggling with high costs of living in Bulgaria whilst inflation has pushed up unit prices of allergy eye care. This has translated to ... Read More
-
Fragrances in Bulgaria
... lifting of all pandemic restrictions during 2022 resulted in Bulgarians spending more time out of their homes, returning to work/school and social activities, which had a positive impact on the performance of fragrances. In Bulgaria, ... Read More
-
Beauty and Personal Care in Bulgaria
... growth in current value terms, with double-digit increases across most categories. Although price increases led to changes in consumer spending, resulting in some trading down to more affordable options, most categories grew in retail volume ... Read More
-
Baby and Child-Specific Products in Bulgaria
... skin care products in Bulgaria. Overall, this was the best performing children’s category in retail volume and current value terms. In urban areas, the deterioration in air and water quality brought about by pollution is ... Read More
-
Bath and Shower in Bulgaria
... interest of price-conscious consumers most affected by the cost-of-living crisis. Lidl and dm both gained an advantage from store network expansion in 2023, with better coverage in smaller urban areas where consumers typically subsist on ... Read More
-
Premium Beauty and Personal Care in Bulgaria
... premium products, with strong double-digit value growth in fragrances, skin care and hair care. Premium brands benefit from large marketing budgets and have a wide reach on social media where influencers engage with consumers and ... Read More
-
Men's Grooming in Bulgaria
... mainly by unit price increases, while volume growth maintained more modest growth rates. Mass products performed better than premium products in 2023 due to price sensitivity. Moreover, it is typically Bulgarian women that shop for ... Read More
-
Oral Care in Bulgaria
... Bulgaria. The desire for a youthful, confident smile fuelled the demand for these products. As a result, tooth whiteners and toothpaste, specifically whitening versions, recorded strong value growth, followed closely by dental floss. It is ... Read More
-
Colour Cosmetics in Bulgaria
... remained quite high, people preferred to shop for more affordable products, with the exception of premium colour cosmetics sets/kits which are generally bought as a gift for the holidays. Despite rising prices, colour cosmetics witnessed ... Read More
-
Sun Care in Bulgaria
... concentrated during the summer season when citizens take holidays and tourists flock to the country. In 2023, the summer season was relatively short-lived in 2023 due partly to bad weather and floods along the coastline. ... Read More
-
Deodorants in Bulgaria
... As a result, some deodorant manufacturers increased their prices significantly in 2023. Consequently, Bulgarian consumers shifted towards more affordable options, such as private label and other affordable options in drugstore, which remained cheaper than average ... Read More
-
Depilatories in Bulgaria
... An increasing number of girls are starting to shave earlier in life than previously, which is providing a boost to category growth. Euromonitor International's Depilatories in Bulgaria report offers a comprehensive guide to the size ... Read More
-
Skin Care in Bulgaria
... popularity of products targeting specific skin concerns. Ingredients like niacinamide, hyaluronic and silicic acid, retinol, and vitamin C remained key favourites among consumers. Moreover, Bulgarian women are starting to use anti-age products earlier in life. ... Read More
-
Hair Care in Bulgaria
... hair care’, along with so-called ‘hair cycling,’ which involves rotating different products throughout the week, is being witnessed among Bulgarian consumers. These trends are driving demand for styling products and other hair care products as ... Read More
-
Mass Beauty and Personal Care in Bulgaria
... was also a factor as inflation remained stubbornly high. This development has positively impacted the performance of mass brands in several categories, as well as private label. Mass colour cosmetics is one of the best-performing ... Read More
-
Retail Tissue in Bulgaria
... less essential, but consumers were put off by price increases and fewer promotions. Boxed facial tissues declined marginally as consumption continued to normalise in the post-pandemic era. The mature toilet paper category registered falling volume ... Read More
-
Retail Adult Incontinence in Bulgaria
... demand was due mainly to an expansion of the consumer base for these products. Older people are generally more prone to problems in the urinary tract. Still, many diseases, like multiple sclerosis, diabetes, arthritis or ... Read More
-
Tissue and Hygiene in Bulgaria
... some slight increases, as most producers grappled with high costs. The unfavourable demographic situation in Bulgaria is negatively impacting sales of tissue and hygiene. In 2022, the Bulgarian population declined by a record 5.7%, according ... Read More
-
Menstrual Care in Bulgaria
... when inflation was still at its peak from 2022. Despite the ongoing decline in the female population of menstrual age, sales of menstrual care are still performing well in volume terms. Consumers are spending more ... Read More
-
Nappies/Diapers/Pants in Bulgaria
... very low numbers of babies being born Bulgaria remains at the forefront of the national conversation about negative socioeconomic and demographic trends which have made Bulgaria’s population one of the fastest shrinking in the world. ... Read More
-
Wipes in Bulgaria
... since the COVID-19 pandemic, with categories like wet wipes being rediscovered. As people's lives returned to greater normality and more time was spent out of home, the convenience and advantages of personal wipes became more ... Read More
-
Health and Beauty Specialists in Bulgaria
... through pharmacies continued to account for significantly higher value sales, though beauty specialists registered higher value growth. Euromonitor International's Health and Beauty Specialists in Bulgaria report offers insight into key trends and developments driving the ... Read More
-
Sanitary Protection in Bulgaria
... created by these inflated overheads were inevitably passed on to consumers by manufacturers and distributors already facing pressure on margins, with consumers paying considerably higher prices than what they had previously been accustomed to by ... Read More
-
Eye Care in Bulgaria
... as allergies affecting the eye. Improved eye care formulas and new formats are additionally contributing to the solid growth of the category providing consumers with more effective and convenient solutions. Euromonitor International's Eye Care in ... Read More
-
Health and Beauty Specialist Retailers in Bulgaria
... 2021. Heightened local consumer interest in health and wellness as a result of the pandemic was the main driver of this. Moreover, in contrast to most other non-grocery retailers, chemists/pharmacies remained open throughout the initial ... Read More
Research Assistance
