Category: Cosmetics & Personal Care
Croatia Cosmetics & Personal Care
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Mass Beauty and Personal Care in Croatia
... forced many Croatian consumers to look for cheaper alternatives and trade down when purchasing beauty and personal care products. High inflation meant that average unit prices increased strongly across beauty and personal care in 2023 ... Read More
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Bath and Shower in Croatia
... has improved and the pandemic has officially come to an end, the need for consumers to constantly disinfect their hands has receded towards vanishing point. Although many consumers remain cautious and still wash their hands ... Read More
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Hair Care in Croatia
... pandemic, when many people took the opportunity to experiment with new hairstyles and new types of hair care products. The process towards adopting a more individualistic hairstyle often involves a person describing their hair care ... Read More
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Men's Grooming in Croatia
... While men’s pre-shave and men’s post-shave each continued to register declining demand, volume sales of men’s razors and blades rebounded strongly during the year despite significant unit price increases due to high inflation. Nonetheless, it ... Read More
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Depilatories in Croatia
... of these ingredients is well-known for its soothing properties, which make products containing argan oil and/or aloe vera especially suitable for the many local consumers who have sensitive or easily irritated skin. Moreover, herbal ingredients ... Read More
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Baby and Child-Specific Products in Croatia
... increases over the course of the year. The main reason for the elevated demand for baby and child-specific sun care is fear of negative effects of excessive sun exposure, especially when it comes to children, ... Read More
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Deodorants in Croatia
... local consumers. Put simply, deodorant sprays are seen as the most convenient and effective option by the vast majority of consumers, while strong competition among the category’s leading brands ensures that unit price growth has ... Read More
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Premium Beauty and Personal Care in Croatia
... can easily afford premium products remains quite small, although the group of high-income consumers that are willing to spend more on premium products is definitely growing. This trend is partially fuelled by the larger presence ... Read More
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Sun Care in Croatia
... during summer. Much of this growth is related to so-called sun, sea and sand tourism, which centres on seaside resorts and beach activities. This situation has supported rising demand for sun care as many inbound ... Read More
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Beauty and Personal Care in Croatia
... throughout the year, while consumer spending remained under pressure across Europe countries as demand for beauty and personal care continued to fall in all EU countries, including Croatia. The main factors constraining consumer spending include ... Read More
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Colour Cosmetics in Croatia
... growth was spurred by the very dynamic performance registered in BB/CC creams, while rising interest in foundation/concealer also played a role. The most important background factor underpinning rising interest in these categories of facial make-up ... Read More
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Oral Care in Croatia
... targeted both children and adults, resulting in increased demand for a wide range of oral care products. Many of these campaigns aim to reach the population in rural areas of Croatia, where knowledge and understanding ... Read More
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Skin Care in Croatia
... that target skin issues are becoming increasingly popular among a wider group of Croatian consumers. These products contain sought-after ingredients such as hyaluronic acid, niacinamide, salicylic acid and caffeine, all of which are marketed as ... Read More
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Fragrances in Croatia
... 2020 during the early stages of the COVID-19 pandemic, followed by a strong rebound in 2021, mass fragrances has been outperforming premium fragrances. 2023 saw rising demand for mass fragrances, while demand for premium fragrances ... Read More
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Rx/Reimbursement Adult Incontinence in Croatia
... the year. Incontinence products are considered medical products under Croatian law and are subsidised by health insurance companies if prescribed by doctors, so price plays an important role in demand. However, many older consumers remain ... Read More
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Retail Adult Incontinence in Croatia
... performance. In addition, the rising number of public discussions about adult incontinence, with seminars educating consumers about the issue and what they can actively do to support the condition has helped to drive demand and ... Read More
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Menstrual Care in Croatia
... were already experiencing margin pressures, had no choice but to transfer the additional cost burdens resulting from these inflated overheads to consumers. Consequently, by the end of the year, Croatian consumers found themselves paying significantly ... Read More
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Wipes in Croatia
... outbreak of COVID-19, with this helping to support demand for household wipes, and well as personal wipes for the family. Despite the financial pressures experienced by many households and the need to economise, wipes remain ... Read More
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Tissue and Hygiene in Croatia
... value growth, rising prices changed consumers’ purchasing habits, forcing them to be more conscious about their spending and economise. They consequently reduced their spending on non-essential items, reduced their number of purchases, and increasingly looked ... Read More
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Nappies/Diapers/Pants in Croatia
... some parents wanting the best products for their children, even if they are more expensive. Convenience and strong absorption were other important factors for parents when shopping for nappies/diapers/pants. Despite this development, retail vo... Euromonitor ... Read More
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Sanitary Protection in Croatia
... in leisure activities and therefore looked for specific sanitary products for these purposes, such as pantyliners with strong absorption or comfortable slim towels for sports activities. Away-from-home products were positively impacted by the return of ... Read More
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