Category: Children's HBC
Europe Children's HBC
-
Wipes in Poland
... as price rises slowed in the final year of the review period. Nonetheless, demand rose in many categories as consumers increasingly appreciated the daily ease and convenience of wipes. With fast-paced modern lifestyles, more consumers ... Read More
-
Wipes in Slovakia
... care purposes. During a period of economic caution, the relatively low price of wipes made them an attractive option for households looking for cost-effective solutions without compromising on hygiene and cleanliness. Euromonitor International's Wipes in ... Read More
-
Nappies/Diapers/Pants in Portugal
... in birth rates, alongside an ageing population, is contributing to reduced demand for baby care products. Despite stagnant volume sales, the category registered positive growth in current value terms, primarily driven by price increases. Amid ... Read More
-
Wipes in Portugal
... consumers seek more affordable options. Meanwhile, the home care wipes and floor cleaning systems market has experienced positive growth in current value terms. However, this growth remains below that of personal wipes. Consumers exhibit a ... Read More
-
Nappies/Diapers/Pants in Sweden
... throughout the review period. From a value perspective, the category suffered due to the increased price sensitivity of consumers. This did, however, benefit private label which continued to gain share in 2024 due to high ... Read More
-
Nappies/Diapers/Pants in Poland
... level across nappies/diapers at the end of the review period. Standard continued to dominate the category, despite a drop in retail volume sales and only a slight increase in retail current value sales in 2024. ... Read More
-
Nappies/Diapers/Pants in Slovakia
... leading brands contributed to the market's sluggish performance. However, rising consumer interest in premium-quality products, particularly those made from natural ingredients and free from harsh chemicals, provided some support to value sal... Euromonitor International's Nappies/Diapers/Pants ... Read More
-
Wipes in Sweden
... on wipes and switched to more affordable cleaning and hygiene alternatives. Furthermore, some people shifted from brands to private label in their pursuit of value, while sales also shifted towards budget-friendly retail channels, such as ... Read More
-
Wipes in Hungary
... or personal purposes. This, while growth was still robust, it was slower than that seen previously throughout the review period. Euromonitor International's Wipes in Hungary report offers a comprehensive guide to the size and shape ... Read More
-
Nappies/Diapers/Pants in Hungary
... dampening volume sales. Euromonitor International's Nappies/Diapers/Pants in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you ... Read More
-
Nappies/Diapers/Pants in Norway
... their shopping to discounters to maximise savings. Euromonitor International's Nappies/Diapers/Pants in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
-
Wipes in Ireland
... plastic-free wipes gained popularity. New regulations and retailer bans on plastic-based wipes, especially by Tesco and Boots, changed the category significantly, with sustainable lines gaining an edge. Euromonitor International's Wipes in Ireland report offers a ... Read More
-
Nappies/Diapers/Pants in Ireland
... bulk buys or cheaper private label. Retailers reacted with more private label options and promotional offers to attract budget-conscious shoppers, enhancing their product ranges to meet diverse consumer needs. Euromonitor International's Nappies/Diapers/Pants in Ireland report ... Read More
-
Wipes in Norway
... and minimise the time associated with cleaning and hygiene routines. The growing emphasis on convenience, particularly among time-pressed consumers, has been a major factor sustaining demand across all wipes categories. Euromonitor International's Wipes in Norway ... Read More
-
Nappies/Diapers/Pants in Romania
... by price capping on essential products. Although inflation slowed in 2024, the pursuit of value continued to drive the category as consumer incomes remained under pressure. However, smaller, premium brands, often ecological, started to gain ... Read More
-
Wipes in Greece
... that offer better value for money in terms of price per unit. As a result, multipacks are steadily gaining market share, with retailers allocating more shelf space to larger formats. Single packs are becoming increasingly ... Read More
-
Nappies/Diapers/Pants in the Czech Republic
... birth rate. In 2024, the number of births decreased by 1% year-on-year. The last time fewer children were born was in 2004. The decline in births undermined the growth of the category in 2024, particularly ... Read More
-
Wipes in the Czech Republic
... pressure cooling off, consumers remained price sensitive as they looked to reduce consumption of non-essential products, which included general purpose wipes. Euromonitor International's Wipes in Czech Republic report offers a comprehensive guide to the size ... Read More
-
Nappies/Diapers/Pants in Greece
... which required companies to lower prices on essential items, including standard nappies. As a result, shelf prices for basic nappies declined, leading manufacturers to scale back promotional activity in an effort to maintain profitability. While ... Read More
-
Nappies/Diapers/Pants in Denmark
... such as discount stores. Euromonitor International's Nappies/Diapers/Pants in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing ... Read More
-
Wipes in Denmark
... of modern households. Euromonitor International's Wipes in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you ... Read More
-
Wipes in Romania
... significantly drove this strong performance. Euromonitor International's Wipes in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, ... Read More
-
Nappies/Diapers/Pants in the Netherlands
... temporary uptick in births during the pandemic did not lead to sustained higher demand, keeping volume growth subdued. Inflationary pressures contributed to the rise in unit prices, enabling manufacturers to achieve value growth despite stagnant ... Read More
-
Nappies/Diapers/Pants in Italy
... of new births reached a record low, illustrating a tendency among people of childbearing age to delay or not even consider having children. Although the right-wing government in Italy has tried to support traditional heterosexual ... Read More
-
Wipes in Bulgaria
... levels of travel. Wipes is a relatively new category in the country but has strong potential for per capita growth. Since the COVID-19 pandemic, locals have taken hygiene more seriously, and this supports sales of ... Read More
Research Assistance
