Category: Cosmetics & Personal Care
Belgium Cosmetics & Personal Care
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Innovation: Beauty, Health and Home in Belgium
... of new brand and sub-brand launch activity. Euromonitor International’s Innovation: Beauty, Health and Home in Belgium report provides data and analysis on new product launch activity across digital shelf in a specific country. The reports ... Read More
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Eye Care in Belgium
... and incidences of conjunctivitis. Euromonitor International's Eye Care in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, ... Read More
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Oral Care in Belgium
... further dampening retail volume sales. Demand for affordable oral care products remained strong with private label retaining a stronghold. Equally, some consumers proved keen to buy premium products, especially in key categories such as toothpaste ... Read More
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Baby and Child-Specific Products in Belgium
... target. On the negative side, retail price inflation has curbed consumption. Although inflation began to fall in 2023, retail prices continued to strengthen in this year causing consumers to make cutbacks or trade down. These ... Read More
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Bath and Shower in Belgium
... many choosing to shower less frequently. In key categories such as shower gel, private label gained value share at the expense of branded products. The maturity of the bath and shower category is also a ... Read More
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Fragrances in Belgium
... in 2023, while volume sales of fragrances fell into decline. The effects of the pandemic did not play out well for fragrances in 2023 and the category has to still to fully recover. In 2023, ... Read More
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Hair Care in Belgium
... shower less and use less shampoo. Indeed, shampoo is the category that suffered the weakest volume performance in 2023. Private label has managed to win over consumers, but at the same time, premium products such ... Read More
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Colour Cosmetics in Belgium
... levels. Moreover, consumers were willing to spend more on personal care items rather than for beauty products. Coupled with the natural look trend, these trends had a negative effect on volume sales of colour cosmetics ... Read More
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Beauty and Personal Care in Belgium
... volume sales of beauty and personal care also decreased. Buoyed by price increases, current value growth remained on a par with 2022 levels. In this tough economic climate, consumers focused on buying personal care over ... Read More
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Mass Beauty and Personal Care in Belgium
... products. Restrictions on promotions, brought forth by the new EU Omnibus Directive, also drove demand for mass products since many premium brands were unable to leverage promotions to drive sales. Overall, retail volume sales of ... Read More
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Men's Grooming in Belgium
... downward trajectory in 2023. The rising cost of living brought on by higher inflation pressure also continues to dampen demand, as consumers were more reluctant to invest in new shaving products. The long beard trend ... Read More
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Deodorants in Belgium
... performance in volume terms than many other beauty and personal care categories. Time spent outside the home continues to rise in the post-pandemic era, leading to robust demand for deodorants. Consumers are also opting for ... Read More
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Depilatories in Belgium
... to the same degree as other beauty and personal care categories. In razors and blades, there is regular innovation due to the heavy competition among brands. In 2023, Wilkinson Sword Intuition Complete Bikini launched offering ... Read More
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Premium Beauty and Personal Care in Belgium
... rises in 2023 compared to 2022, with purchasing power remaining under pressure. Consumers were much more conservative in their spending behaviour, although this impacted beauty products much more than personal care products. Consumers purchased less ... Read More
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Skin Care in Belgium
... relevant. This resulted in a contraction of volume sales, as consumers purchased skin care less frequently and applied skin care products with greater prudence. Even so, consumers were reluctant to switch to mass products, as ... Read More
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Sun Care in Belgium
... summer in 2023 compared to 2022. The lack of warm weather and sunshine, as well as high costs of living, also resulted in lower inbound tourists in Belgium. Aftersun and sun protection outperformed self-tanning products. ... Read More
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Health and Beauty Specialists in Belgium
... input costs, were forced to raise their prices. Within this context, there was a degree of polarisation when it came to spending, with products with a premium or budget positioning outperforming their mid-market counterparts. Beauty ... Read More
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Wipes in Belgium
... toilet paper, witnessed modest growth. Water-based wipes offered by brands like Pampers and Bebio contributed to the growing demand for sustainable alternatives, reflecting shifting consumer preferences towards environmental consciousness. Euromonitor International's Wipes in Belgium report ... Read More
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Nappies/Diapers/Pants in Belgium
... gaining market share, indicative of a shifting landscape between traditional retail and online channels. Notably, there is a parental inclination towards nappies tailored for older babies, fuelling demand for junior nappies and ""pull-up"" solutions. Euromonitor ... Read More
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Retail Adult Incontinence in Belgium
... retail adult incontinence solutions, particularly ""pull-up"" options offering moderate to heavy protection. Consequently, moderate/heavy adult incontinence experienced significant growth in 2023. Additionally, as societal taboos surrounding adult incontinence diminish, there is a notable shift fr... ... Read More
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Menstrual Care in Belgium
... the exploration of alternative methods affecting the menstrual cycle diminishes the demand for traditional menstrual care solutions. Additionally, pantyliners is experiencing a shift due to the diminishing taboo around adult incontinence, leading to higher demand ... Read More
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Rx/Reimbursement Adult Incontinence in Belgium
... for such products. Additionally, the surge in demand for reimbursement for adult incontinence was catalysed by high inflation and financial instability experienced by some Belgians. Notably, on June 1st, 2023, the reimbursement amount saw an ... Read More
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Away-From-Home Tissue and Hygiene in Belgium
... tissue segment, the hospitality industry experienced a disproportionate impact, witnessing a staggering rise in bankruptcies, nearly three times the average rate. Many restaurants and cafés were compelled to file for bankruptcy or implement cost-cutting measures, ... Read More
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Tissue and Hygiene in Belgium
... extent of the decline. The decreasing birth rate negatively impacted demand for nappies/diapers/pants, while the ageing population had contrasting effects on menstrual care and retail adult incontinence. Notably, retail adult incontinence emerged as the sole ... Read More
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Sanitary Protection in Belgium
... these consumers eventually move from sanitary protection to adult incontinence protection. Alternative contraceptive methods that suppress the menstrual cycle are also becoming more popular in Belgium. Therefore, the need for sanitary protection is decreasing, especially ... Read More
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