Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Colour Cosmetics in Romania
... negative sales growth at the peak of the COVID-19 pandemic in 2020, the category rebounded strongly in 2021, with positive sales growth continuing into 2022 as category volume sales inched closer to 2019 levels. All ... Read More
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Skin Care in Romania
... the result of the increasing interest that Romanian consumers have in the regular use of skin care products to maintain a clear complexion, an interest that is especially common among women, although increasing numbers of ... Read More
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Fragrances in Estonia
... 2021, with society gradually opening up and people wanting to present themselves well, fragrances registered healthy current value and volume growth. While further growth was registered in 2022, the pace of growth seen in the ... Read More
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Deodorants in Estonia
... lockdowns, as with people spending significant amounts of time at home, there was less demand for deodorants. Euromonitor International's Deodorants in Estonia report offers a comprehensive guide to the size and shape of the market ... Read More
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Hair Care in Estonia
... in the year. Styling agents was the hardest hit area of hair care during the pandemic, with sales plummeting, as with people not mixing with other people and unable to get their hair cut, there ... Read More
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Oral Care in Estonia
... main dynamism in the market occurred during the early review period, then the performance was disrupted during the pandemic in 2020-2021. It’s business as usual in 2022 with slight volume growth recorded in the year. ... Read More
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Beauty and Personal Care in Romania
... recorded at the peak of the COVID-19 pandemic in 2020. One of the most important factors underpinning this sales recovery is the removal and lifting of all COVID-19 control measures and social distancing restrictions, including ... Read More
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Fragrances in Poland
... personalities. The resumption in society and return to more frequent face-to-face social encounters, both friendship-based and in business, stimulated demand as people sought to treat themselves after two years of isolation. There is also a ... Read More
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Depilatories in Poland
... the growing popularity of depilatory products has been driven by increasing public awareness of personal care and enhancing aesthetic appeal, mainly among women. Euromonitor International's Depilatories in Poland report offers a comprehensive guide to the ... Read More
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Beauty and Personal Care in Estonia
... were changed, but had not gone away. War in Ukraine and disrupted logistics added pressure to the market in the year. Inflation was also a concern in 2022; however, its impact was not as significant ... Read More
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Men's Grooming in Estonia
... recorded growth, with the return to work, social activities and the gym fuelling product demand. Euromonitor International's Men's Grooming in Estonia report offers a comprehensive guide to the size and shape of the market at ... Read More
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Sun Care in Poland
... and influencers. This reflects in the usage of sun care products. Growth has been driven by high SPF products, reflecting a trend that indicates consumers are increasingly aware of the need to protect their skin ... Read More
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Bath and Shower in Poland
... Consumer awareness of the need to take care of hygiene and to disinfect their hands is significantly higher than in the past. However, as the first wave of panic and uncertainty of the pandemic passed, ... Read More
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Hair Care in Poland
... condition. With salons allowed to operate again, there was growth in the hair care segment that had previously suffered the most, salon professional hair care. An additional boost was also provided by a warm and ... Read More
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Colour Cosmetics in Poland
... their places of work with most people once again frequenting retail and consumer foodservice outlets. Women are not prone to buying impulse purchases when it comes to colour cosmetics. Instead, there was a notable trend ... Read More
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Oral Care in Poland
... antibacterial properties, have been developed. According to oral care specialists, active carbon toothpaste can successfully replace any universal toothpaste while offering additional properties, which explains their popularity. However, sensitive toothpaste registered stronger growt... Euromonitor International's ... Read More
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Skin Care in Poland
... hyaluronic acid and collagen. In skin care, basic moisturisers in the format of boosters, ie products that increase the effectiveness of cosmetics, are gaining popularity. Boosters solve targeted skin problems. They are combined with serum ... Read More
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Fragrances in Romania
... when the impact of the COVID-19 pandemic put substantial pressure on demand for mass fragrances. One of the main reasons for the improved performance of the category in 2022 is the strong influence of direct ... Read More
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Baby and Child-Specific Products in Romania
... and personal care products that are designed specifically for the needs of their babies and children. However, growth rates were under pressure during the year and the category was unable to realise its full potential ... Read More
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Oral Care in Romania
... increased levels of price promotions as well as attractive pricing all-year-round, a move that has been taken by manufacturers in response to growing consumer interest in maintaining the highest standards of oral health and dental ... Read More
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Premium Beauty and Personal Care in Estonia
... of the pandemic, premium beauty and personal care registered a strong recovery, which could not be expected to continue in 2022 when consumer spending was affected by the war in Ukraine and global inflation. The ... Read More
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Men's Grooming in Poland
... achieved double-digit value growth in 2022, although part of the growth originated from rising prices. Moreover, some men continue to keep their daily care routine to a minimum. Men also tend to opt for all-in-one ... Read More
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Mass Beauty and Personal Care in Romania
... the impact of high inflation and flagging consumer demand on sales figures. Mass brands remain the default choice for the vast majority of consumers across all categories of beauty and personal care, with mass colour ... Read More
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Hair Care in Romania
... due to high inflation during the year. The most important influence on the category’s strong performance was the complete lifting of social distancing protocols and COVID-19 control measures, which meant that consumers were able to ... Read More
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Beauty and Personal Care in Poland
... negative impact on production costs. Some of the raw materials and packaging imported from Ukraine had to be replaced with more expensive semifinished products from other sources. Domestic producers were also challenged by significant increases ... Read More
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