Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Hair Care in Lithuania
... salon hair care sales in 2022. In parallel to strengthened knowledge of skin-friendly ingredients, consumers have become increasingly educated about the effectiveness of professional hair care. As such, many affluent consumers are increasingly looking for ... Read More
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Mass Beauty and Personal Care in Serbia
... to rising prices and decreased disposable income. As a result, some consumers switched from high-priced mass beauty and personal care to mid-priced mass beauty and personal care and from mid-priced to low-priced mass beauty and ... Read More
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Premium Beauty and Personal Care in Lithuania
... A noticeable increase in consumer knowledge of beauty products and skin-friendly ingredients predominantly drove premiumisation growth. This knowledge base was boosted during the outbreak of COVID-19, when consumers spent more time within the household, turning ... Read More
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Skin Care in Lithuania
... seclusion, during which some consumers actively strengthened their knowledge of skin care products and the fundamentals of a face care routine. As consumers continued to work from home, they maintained the skin care rituals they ... Read More
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Beauty and Personal Care in Lithuania
... inflation concerns and multiple unit price increases over the year, consumption remained strong, with a slight decrease aligning to the beginning of the war in Ukraine, which predominantly led to supply chain challenges and retail ... Read More
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Men's Grooming in Serbia
... Premium men’s toiletries and premium men’s fragrances recorded higher value sales growth, albeit from a low base, than the mass counterparts thanks to a growing number of occasions when premium beauty and personal care products ... Read More
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Oral Care in Serbia
... return to pre-pandemic lifestyle stimulated demand for oral care, especially for mouth fresheners and power toothbrushes. Furthermore, sales of oral care are generally boosted by the growing awareness among consumers about the importance of oral ... Read More
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Deodorants in Lithuania
... for deodorants as consumers worried less about their body odour due to spending extended time at home in isolation. In 2021, the lockdown was in the first months of the year, but then social conditions ... Read More
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Baby and Child-Specific Products in Serbia
... alternatives. However, price sensitivity remains a key driver of demand for private label products that offer a good balance between price and quality. In 2022, more consumers bought baby and child-specific products on promotion due ... Read More
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Men's Grooming in Lithuania
... as fragrances. As such, sales of fragrances did not increase during the Christmas season of 2021, as consumers opted for other types of products for gifting. However, in 2022, men’s fragrances were the leading product ... Read More
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Mass Beauty and Personal Care in Lithuania
... saw in-store traffic peaking after COVID-19. Despite the strong mass market performance, premiumisation led in 2022, with mass market players, such as L’Oréal Baltic SIA and Biok Laboratorija UAB, continuously increasing their premium share to ... Read More
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Baby and Child-Specific Products in Latvia
... growth in current value sales of baby and child-specific products in 2022, volume growth was minimal and constant value sales fell slightly. This also led to a small degree of trading down, though parents still ... Read More
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Bath and Shower in Latvia
... in current value sales of baby and child-specific products in 2022, both constant value and volume sales fell. That being said, the negative performance was mainly due to fears about the pandemic having abated, and ... Read More
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Premium Beauty and Personal Care in Latvia
... backdrop, current value sales of premium beauty and personal care products increased significantly, though growth in constant value sales remained unchanged. With consumers being more price sensitive, there was a degree of trading down, with ... Read More
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Mass Beauty and Personal Care in Latvia
... backdrop, current value sales of mass beauty and personal care increased significantly, though growth in constant value sales remained unchanged. With consumers being price sensitive, there was a preference for larger economy packs. Also, with ... Read More
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Skin Care in Latvia
... significantly, as many consumers traded down and bought more affordable skin care products. Facial care in particular performed well. Euromonitor International's Skin Care in Latvia report offers a comprehensive guide to the size and shape ... Read More
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Depilatories in Latvia
... value sales of depilatories in 2022, volume growth was minimal and constant value sales fell slightly. In addition, depilatories is a mature product area and that on top of the declining population, also dampened volume ... Read More
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Deodorants in Latvia
... registered both healthy constant value and volume growth. With society fully opened up, and people out and about again, deodorants were again in demand. Euromonitor International's Deodorants in Latvia report offers a comprehensive guide to ... Read More
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Oral Care in Latvia
... current value sales of oral care in 2022, volume growth was minimal and constant value sales fell significantly. There was little brand loyalty and consumers largely based purchase decision based on price. In additional, oral ... Read More
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Fragrances in Latvia
... value sales of fragrances in 2022, constant value sales fell significantly and volume growth was marginal. That being said, in spite of high inflation, premium outperformed mass in terms of value and volume growth. Euromonitor ... Read More
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Sun Care in Latvia
... increased by a fifth. With society fully opened up, post pandemic lockdowns, both local and international tourists, bought sun care once again, Euromonitor International's Sun Care in Latvia report offers a comprehensive guide to the ... Read More
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Colour Cosmetics in Latvia
... growth. With society fully opened up and most consumers not wearing face masks, consumers upped their use of colour cosmetics. That being said, it was mainly lip products that performed well, with volume growth more ... Read More
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Hair Care in Latvia
... volume sales, as with people out and about again following the full opening of society, post pandemic lockdowns, consumers upped their purchases of hair care. Euromonitor International's Hair Care in Latvia report offers a comprehensive ... Read More
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Men's Grooming in Latvia
... men’s grooming in 2022, constant value sales fell slightly. That being said, volume sales increased, as consumers reacted to the hefty price rises by trading down. Toiletries in particular performed well. Euromonitor International's Men's Grooming ... Read More
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Beauty and Personal Care in Latvia
... significant growth in current value sales of beauty and personal care in 2022, volume growth was minimal and constant value sales fell slightly. This also led to a degree of trading down. On the plus ... Read More
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