Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Deodorants in Serbia
... growth in 2022. Serbians generally prefer deodorants that offer a longer-lasting effect. Furthermore, producers are introducing innovation in antiperspirants more frequently than in deodorants. Euromonitor International's Deodorants in Serbia report offers a comprehensive guide to ... Read More
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Skin Care in Serbia
... addressed specific skin issues. This led to a growth in the pharmacy distribution channel in 2022. Furthermore, health and personal care stores, such as DM and Lilly, responded to the growing demand for expert skin ... Read More
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Sun Care in Serbia
... resumed traveling. Before traveling, they tend to purchase sun care products in Serbia. Aftersun products that help maintain the skin’s tanned colour are in high demand, and sun care with a coconut scent is the ... Read More
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Hair Care in Serbia
... consumers, who rarely switch to different brands. Henkel Srbija doo with its Schwarzkopf Palette, Schauma and Glamour Wave brands continued to be the leading player. However, approximately 30% of colourants were purchased at a discount. ... Read More
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Oral Care in Lithuania
... strongly related to the return of pre-COVID-19 routines, with consumers spending more time outside of the household, meeting their co-workers, friends and relatives while attending more gatherings and events. In addition, with a mouth-covering mask ... Read More
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Beauty and Personal Care in Serbia
... and skin care recorded the highest value sales growth. However, in the second half of 2022, beauty and personal care faced challenges such as high unit price growth due to increased costs of raw materials, ... Read More
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Premium Beauty and Personal Care in Serbia
... care products on more occasions. While most consumers reserve premium beauty and personal care products for special occasions, the variety of these products is expanding, with new offerings being advertised to stimulate demand. Euromonitor International's ... Read More
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Bath and Shower in Serbia
... turn, drove up the value of sales and thus the growth rate of bath and shower is robust. Given their busy lifestyles, many Serbians are opting to switch back from bar soap to liquid soap. ... Read More
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Fragrances in Serbia
... high-priced mass fragrances, such as Antonio Banderas (Puig SL) and Christina Aguilera, continued to record value sales growth. Euromonitor International's Fragrances in Serbia report offers a comprehensive guide to the size and shape of the ... Read More
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Baby and Child-Specific Products in Lithuania
... products. Moving into 2022, the landscape recorded positive growth, primarily driven by mid and premium-price hair and skin care products, with parents paying more attention to derma cosmetics and skin-friendly products, especially those helping to ... Read More
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Depilatories in Lithuania
... and other mid-or long-term depilation methods. Hair removal services gained a lot of popularity in 2022 as beauty salons increased their influencer marketing spending, which was widely seen across social media platforms. This increased the ... Read More
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Hair Care in Lithuania
... salon hair care sales in 2022. In parallel to strengthened knowledge of skin-friendly ingredients, consumers have become increasingly educated about the effectiveness of professional hair care. As such, many affluent consumers are increasingly looking for ... Read More
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Mass Beauty and Personal Care in Serbia
... to rising prices and decreased disposable income. As a result, some consumers switched from high-priced mass beauty and personal care to mid-priced mass beauty and personal care and from mid-priced to low-priced mass beauty and ... Read More
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Premium Beauty and Personal Care in Lithuania
... A noticeable increase in consumer knowledge of beauty products and skin-friendly ingredients predominantly drove premiumisation growth. This knowledge base was boosted during the outbreak of COVID-19, when consumers spent more time within the household, turning ... Read More
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Skin Care in Lithuania
... seclusion, during which some consumers actively strengthened their knowledge of skin care products and the fundamentals of a face care routine. As consumers continued to work from home, they maintained the skin care rituals they ... Read More
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Beauty and Personal Care in Lithuania
... inflation concerns and multiple unit price increases over the year, consumption remained strong, with a slight decrease aligning to the beginning of the war in Ukraine, which predominantly led to supply chain challenges and retail ... Read More
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Men's Grooming in Serbia
... Premium men’s toiletries and premium men’s fragrances recorded higher value sales growth, albeit from a low base, than the mass counterparts thanks to a growing number of occasions when premium beauty and personal care products ... Read More
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Oral Care in Serbia
... return to pre-pandemic lifestyle stimulated demand for oral care, especially for mouth fresheners and power toothbrushes. Furthermore, sales of oral care are generally boosted by the growing awareness among consumers about the importance of oral ... Read More
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Deodorants in Lithuania
... for deodorants as consumers worried less about their body odour due to spending extended time at home in isolation. In 2021, the lockdown was in the first months of the year, but then social conditions ... Read More
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Baby and Child-Specific Products in Serbia
... alternatives. However, price sensitivity remains a key driver of demand for private label products that offer a good balance between price and quality. In 2022, more consumers bought baby and child-specific products on promotion due ... Read More
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Men's Grooming in Lithuania
... as fragrances. As such, sales of fragrances did not increase during the Christmas season of 2021, as consumers opted for other types of products for gifting. However, in 2022, men’s fragrances were the leading product ... Read More
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Mass Beauty and Personal Care in Lithuania
... saw in-store traffic peaking after COVID-19. Despite the strong mass market performance, premiumisation led in 2022, with mass market players, such as L’Oréal Baltic SIA and Biok Laboratorija UAB, continuously increasing their premium share to ... Read More
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Baby and Child-Specific Products in Latvia
... growth in current value sales of baby and child-specific products in 2022, volume growth was minimal and constant value sales fell slightly. This also led to a small degree of trading down, though parents still ... Read More
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Bath and Shower in Latvia
... in current value sales of baby and child-specific products in 2022, both constant value and volume sales fell. That being said, the negative performance was mainly due to fears about the pandemic having abated, and ... Read More
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Premium Beauty and Personal Care in Latvia
... backdrop, current value sales of premium beauty and personal care products increased significantly, though growth in constant value sales remained unchanged. With consumers being more price sensitive, there was a degree of trading down, with ... Read More
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