Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Sun Care in Slovenia
... are driving demand for sun care products. Increasing knowledge of the importance of sun protection through doctors, beauticians and the media is contributing to raising awareness amongst consumers. Moreover, the growing consumer focus on maintaining ... Read More
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Depilatories in North Macedonia
... significant role in driving the category's growth, outpacing the official inflation rate. This increase in prices had a notable impact on the performance of depilatories, shaping the market dynamics throughout the year. Euromonitor International's Depilatories ... Read More
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Sun Care in North Macedonia
... demand for sun care products, including sunscreens, aftersun lotions, and other related products. Although the category's sales did not fully recover to pre-pandemic levels, there is a positive trend of growth. One contributing factor to ... Read More
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Premium Beauty and Personal Care in North Macedonia
... by inflationary trends, particularly in the first half of the year. Despite the ongoing challenge of negative demographic growth, there is a niche consumer segment comprising individuals with high and medium-high incomes who continue to ... Read More
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Oral Care in North Macedonia
... unit prices was largely a response to rising production costs, including the impact of inflation, supply chain disruptions, and higher raw material prices resulting from the Russian invasion of Ukraine and subsequent sanctions against Russia. ... Read More
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Colour Cosmetics in Slovenia
... women tend to take more care of their appearance than ever before. There are a number of make-up tips and tricks now available on social media through influencers, which are also serving to drive growth ... Read More
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Skin Care in Slovenia
... with the market seeing ampules, serums and boosters attract more consumers looking for new ways to conduct their skin care routines. Due to the lower prices of face masks, these products are even more popular, ... Read More
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Fragrances in Slovenia
... lack of social contact markedly reduced the occasions for wearing such products. In 2022, fragrances sales moved beyond pre-pandemic levels, spurred by the self-care trend, high employment rate and the revival of public life. Euromonitor ... Read More
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Beauty and Personal Care in North Macedonia
... product area experienced growth, most unit prices of beauty and personal care products increased just below the official inflation rate. This indicates that while consumers were willing to spend on these products, they were also ... Read More
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Beauty and Personal Care in Slovenia
... contributed to their sense of wellbeing. The unemployment rate is historically low in Slovenia, which is increasing consumers’ rates of expenditure. But with the high level of employment and social life getting back to normal ... Read More
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Deodorants in North Macedonia
... a decline in deodorants sales across all product ranges. This decline can be attributed to moderately decreasing consumer demand, as individuals either reduce their purchases of deodorants or shift their preferences towards fragrances. As consumers ... Read More
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Skin Care in North Macedonia
... wellness, consumers are actively seeking skin care products. This demand has resulted in solid volume growth across various skin care categories. Furthermore, the impact of inflation and rising unit prices in beauty and personal care ... Read More
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Baby and Child-Specific Products in Slovenia
... restrictions are contributing to lower birth rates. Consumers are afraid of expanding their families due to the high rate of inflation and the uncertainty about what the future will bring. Moreover, a growing number of ... Read More
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Bath and Shower in Slovenia
... the onset of the pandemic. This rise in hygiene consciousness is reflected in the strong performance of liquid soap. The larger packaging of liquid soap can make it more price attractive than ordinary bar soap ... Read More
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Premium Beauty and Personal Care in Slovenia
... and conscious of the ingredients used in beauty and personal care products. As a result, they are becoming much more willing to invest in premium products to get better and faster results. Euromonitor International's Premium ... Read More
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Men's Grooming in Slovenia
... more money for premium fragrances. Fragrances is a product that is not bought very often and, as a result, male consumers are not willing to cut back on premium products just yet despite the uncertain ... Read More
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Baby and Child-Specific Products in North Macedonia
... experienced robust double-digit growth in retail value sales in 2022. Notably, baby and child-specific skin care products emerged as the primary driver of this retail value growth. However, in terms of volume, the product area ... Read More
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Mass Beauty and Personal Care in North Macedonia
... consumer demand and growing unit prices, particularly in light of the rising inflation. Despite economic challenges, mass beauty and personal care showed resilience, with consumers prioritising self-care and wellness. Euromonitor International's Mass Beauty and Personal ... Read More
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Hair Care in North Macedonia
... pandemic. The growth of hair care is further fuelled by a continuous stream of key new product launches, introducing enhanced and value-added offerings that resonate with the preferences of local consumers. The allure of trying ... Read More
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Depilatories in Serbia
... the return of many women to salons and hair removal specialists, as this option is often more convenient and provides longer-lasting results. Euromonitor International's Depilatories in Serbia report offers a comprehensive guide to the size ... Read More
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Colour Cosmetics in Serbia
... due to doubts about their quality. As such, when choosing colour cosmetics, Serbian women generally rely on their past experiences, recommendations from friends, and advice from beauty professionals. Euromonitor International's Colour Cosmetics in Serbia report ... Read More
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Bath and Shower in Lithuania
... which make up over a quarter of the total bath and shower landscape in Lithuania. Liquid soap and hand sanitiser had performed well during the previous years, with the strong performance driven by recommendations that ... Read More
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Fragrances in Lithuania
... when going to work, socialising or attending special events, consumers wore fragrances less and did not need to replenish their stock. While sales failed to recover in 2021, moving into 2022, there was a significant ... Read More
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Colour Cosmetics in Lithuania
... in 2022. However, despite make-up and nail products being highly dependent on out-of-home activities, including office work, formal ceremonies and business events, colour cosmetics only slightly oversold pre-pandemic value size, pointing towards the natural less-is-more ... Read More
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Sun Care in Lithuania
... led by the tanning category, suggesting that consumers bought self-tanning products more often than pre or after suns, and started to sunbathe less as self-tanning can present quicker artificial tanning results. Local niche beauty and ... Read More
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