Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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France Oral Care
... unit prices. Ongoing inflation in France, which reached nearly 5% in 2023, caused significant price growth across all categories. Meanwhile, in volume terms almost all categories saw decline, apart from power toothbrushes, which was the ... Read More
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France Premium Beauty and Personal Care
... rise of premium brands. The health trend, which reached its peak after the COVID-19 period, coupled with the global natural trend, led to an increased focus on ingredients, with many consumers willing to pay more ... Read More
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France Beauty and Personal Care
... and prices, therefore supporting value growth. Although value sales recovered to the 2019 level in many categories, volumes still struggled to recover due to inflationary pressures, holding consumers back from increasing their purchasing frequency. The ... Read More
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France Fragrances
... premium fragrances, which saw double-digit current value growth, whereas mass fragrances saw a small decline in value terms from the previous year. Premium fragrances also showed an impressive volume performance, surpassing its pre-COVID-19 level of ... Read More
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France Skin Care
... care led value growth, but mass skin care also showed a positive performance. Facial care was the main driver of the impressive performance of skin care in 2023. Moisturisers and treatments, acne treatments, face masks, ... Read More
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France Deodorants
... did not quite reach this target in volume terms). The warm summer of 2023 in the country, and the increased number of social interactions contributed significantly to growth. Almost all categories surpassed their pre-COVID-19 performances ... Read More
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France Baby and Child-Specific Products
... and personal care in the country. The birth rate declined by another 6.8% in 2023, on top of the existing declining trend from the previous year. According to The National Institute of Statistics and Economic ... Read More
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France Mass Beauty and Personal Care
... most mass categories, although volume sales struggled to remain positive in the majority. A trading down trend was evident in both the mass and premium segments, as consumers faced financial strain due to rising inflation. ... Read More
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France Sun Care
... sun protection, aftersun, self-tanning, and baby and child-specific sun care, showed positive value performances. The main reason behind the rise in sales was heightened awareness of the importance of sun care. Dermatologists keep underlining the ... Read More
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France Colour Cosmetics
... still stood at around 80% of the level seen in 2019, which means that colour cosmetics still has a long way to go to achieve full recovery. Colour cosmetics in France is a special case, ... Read More
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United Kingdom Mass Beauty and Personal Care
... care sales increased by 7% in 2023, driven by both high volume demand for categories such as deodorants, and inflationary unit prices in the UK. Inflation has had a major impact on the local market, ... Read More
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United Kingdom Skin Care
... This was a shift away from 2022 when the category experienced a marginal volume decline as a result of price increases, contributing to a slimming down of consumers’ skin care routines. However, inflation and price ... Read More
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Romania Deodorants
... which led to contractions in various product categories within beauty and personal care. However, in 2023 volume sales still failed to recover to the 2019 (pre-pandemic) level – this is expected in 2025. While the ... Read More
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Romania Mass Beauty and Personal Care
... of consumers across all beauty and personal care categories. Several categories, including mass skin care, sun care, and colour cosmetics, experienced double-digit growth in current value terms in 2023. Colour cosmetics and skin care benefited ... Read More
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Romania Sun Care
... the reason for continued dynamism was that sales of sun care products were hit particularly hard during the first year of the COVID-19 pandemic in 2020. Indeed, despite seeing three years of strong growth over ... Read More
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United Kingdom Baby and Child-Specific Products
... high inflation. This forced players to raise unit prices due to higher production costs; products such as nappy (diaper) rash treatments increased by 7% per kg, while the average unit price of baby and child-specific ... Read More
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United Kingdom Men's Grooming
... experimenting with their grooming habits. On the other hand, the category’s dynamic value growth was mainly due to inflation-led price hikes. In the UK, men’s grooming was traditionally dominated by personal care categories such as ... Read More
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United Kingdom Beauty and Personal Care
... in 2023. However, despite further increases in the price of goods and services, consumers proved willing to maintain spending habits in terms of beauty and personal care, which recorded a stable performance during the year. ... Read More
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United Kingdom Fragrances
... inflationary price hikes, thereby driving up the average unit price of fragrances. The premium segment continued to drive the overall category, accounting for 91% value share and 72% volume share in 2023. Euromonitor International's Fragrances ... Read More
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Romania Bath and Shower
... after the boost to sales and stockpiling seen in 2020, in the first year of the COVID-19 pandemic. Romanians shopped more thoughtfully and more consciously in 2023 – they planned their spending in advance, looked ... Read More
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Romania Baby and Child-Specific Products
... rose. This category remains a priority for companies, given the increased attention paid by many parents to the quality and safety of products intended for use on their children. They are becoming more willing to ... Read More
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Romania Men's Grooming
... was a surge in the number of companies introducing products specifically tailored to men’s needs. As societal attitudes towards male grooming evolve, products designed specifically for men have been gaining popularity amongst some Romanian consumers, ... Read More
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Romania Beauty and Personal Care
... danger of war in Ukraine all led to changes in consumers’ priorities, making them more cautious in their volume purchases. However, in terms of the economic landscape, although Romania faced a high interest rate environment ... Read More
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United Kingdom Depilatories
... performance, although this was mostly driven by inflation and ongoing increases in manufacturing costs. Nevertheless, it remains the most affordable choice in depilatories despite the price increase, making it the most appealing format to a ... Read More
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Romania Premium Beauty and Personal Care
... years. This continued strong performance was tied to the loyalty consumers often feel towards their favourite premium brands, although growth was also driven by price increases. Fragrances and skin care remained the most significant categories ... Read More
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