Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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North Macedonia Bath and Shower
... rising costs cut into players’ profit margins. A declining population also led to a fall in volume sales. Also, following the spectacular growth of hand sanitisers during the COVID-19 pandemic, the product continued its decline, ... Read More
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North Macedonia Oral Care
... declining population, dampened value sales. As such, with consumers continuing to be highly price sensitive, players responded by offering frequent discounts and promotions. Euromonitor International's Oral Care in North Macedonia report offers a comprehensive guide ... Read More
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Slovenia Mass Beauty and Personal Care
... the performance of private label in recent years. Mass colour cosmetics was one of the best-performing categories, with growth being driven by Gen Z and their growing interest in make-up. Brands such as NYX, which ... Read More
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Slovenia Baby and Child-Specific Products
... with the weaker economy also encouraging couples to postpone child-rearing. Despite this, baby and child-specific products registered a brighter performance in volume sales due to higher consumer awareness of baby products and the importance of ... Read More
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Slovenia Colour Cosmetics
... feel better in their skin, including make-up products. Despite the unstable economic situation in Slovenia, women were not yet willing to cut out products that lift up their spirits and enhance their appearance. On the ... Read More
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North Macedonia Baby and Child-Specific Products
... as the birth rate continued to fall. Medicated products registered the highest current value growth, though from a very low base, with baby wipes still accounting for most value sales. Euromonitor International's Baby and Child-specific ... Read More
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North Macedonia Fragrances
... sales. Premium outperformed mass, with volume sales increasing. There was also higher growth for men’s premium fragrances than women’s, with men’s premium fragrances also accounting for more value sales than women’s. Euromonitor International's Fragrances in ... Read More
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North Macedonia Sun Care
... cut into players’ profit margins. A declining population also led to a fall in volume sales. As such, players offered frequent discounts and promotions in order to bolster value sales. However, self-tanning bucked the trend, ... Read More
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Slovenia Deodorants
... COVID-19 pandemic, which took away some of their most important years of late adolescence. Many companies began to demand workforces should return to the offices, moving away from remote work. The category also profited from ... Read More
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Slovenia Oral Care
... cost of living in Slovenia forced many consumers to reduce expenditure wherever possible. Since 2022, inflation has reached levels not seen in Slovenia for at least a generation. In particular, low-income households and families with ... Read More
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North Macedonia Premium Beauty and Personal Care
... current value sales of premium beauty and personal care products increased significantly, though growth in constant value sales was minimal. With consumers being more price sensitive, there was a degree of trading down, with consumers ... Read More
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North Macedonia Colour Cosmetics
... and for instance colour cosmetics/set kits performed well, as consumers look to purchase several products at a lower price per unit. Younger consumers, that is the under 40s cohort, continued to drive value sales. Euromonitor ... Read More
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North Macedonia Beauty and Personal Care
... their toll on consumption. As a result, while beauty and personal registered high current value growth, constant value growth was marginal, and volume sales fell slightly. The decline in volume sales was also due to ... Read More
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North Macedonia Mass Beauty and Personal Care
... a slight increase in constant value sales, as rising costs hit profit margins. Players were also forced to push volume sales by offering promotions, particularly for products such as shower gel and deodorants, where consumers ... Read More
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Denmark Mass Beauty and Personal Care
... downtrading to cheaper alternatives as Danes faced higher interest rates and energy costs. Current value growth was partly driven by higher inflation, which resulted in price increases. This encouraged some consumers to limit spending altogether ... Read More
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Serbia Men's Grooming
... Serbians to adopt grooming habits, marking a notable shift in attitudes towards self-care. Interestingly, the purchasing of men's grooming products is often carried out by women. Euromonitor International's Men's Grooming in Serbia report offers a ... Read More
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Lithuania Colour Cosmetics
... sales driven by a return to pre-pandemic routines and socialising, the rise of out-of-home occasions and social events. Euromonitor International's Colour Cosmetics in Lithuania report offers a comprehensive guide to the size and shape of ... Read More
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Lithuania Fragrances
... Fragrances in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving ... Read More
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Serbia Beauty and Personal Care
... due to these price hikes, volume sales saw a slowdown or decline as income growth failed to keep pace with rising prices. Many consumers sought more affordable options, turning to private label products, or seeking ... Read More
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Lithuania Beauty and Personal Care
... inflation was present, price increases were lower than in 2022, with positive retail volume growth noted in areas including sun care, skin care and baby and child-specific products. While mass items recorded the bulk of ... Read More
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Denmark Colour Cosmetics
... on discretionary income. Danes have been keen to go out and socialise since the pandemic fuelling demand across all categories in colour cosmetics. In 2023, inflation was lower than in recent years helping to boost ... Read More
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Denmark Sun Care
... more frequently undertaken. With more time spent exposed to the sun, demand for sun care products remains robust as Danes commonly use sun protection and after sun when on holiday. Nonetheless, lower discretionary income remained ... Read More
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Serbia Fragrances
... Lilly commenced direct imports of fragrances from UAE brands. This influx of affordable fragrances expanded the presence of budget-friendly options in drugstores, thereby increasing accessibility to low-cost brands. Euromonitor International's Fragrances in Serbia report offers ... Read More
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Serbia Oral Care
... notable increase in value sales was primarily attributed to rising input costs. Factors such as increases in raw materials, packaging expenses, and shipment costs contributed to the overall rise in value sales for oral care ... Read More
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Latvia Bath and Shower
... the habit of frequent hand washing. That being said, the ongoing decline in volume sales is due to the normalisation of demand patterns as fears about the pandemic further abated. Indeed, overall bath and shower ... Read More
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