Category: Household Products
Asia Household Products
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Toilet Care in Thailand
... the nuanced dynamics of a niche category. The rise in the growth rate in 2023 can be attributed, in part, to a strategic price hike implemented in the previous year. Manufacturers, seeking to recalibrate pricing ... Read More
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Toilet Care in Indonesia
... residing in modern houses and apartments. This transition elevates consumers' living standards and also fosters a heightened sense of responsibility to maintain these spaces and ensure cleanliness – notably with seeking to keep bathrooms in ... Read More
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Air Care in Japan
... air quality improved along with much more time spent at home and increased awareness of hygiene, more consumers purchased high-end products. There had also been premiumisation in scents, to provide more value and to increase ... Read More
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Toilet Care in Singapore
... is a perceptible shift in consumer behaviour impacting the demand for toilet care. At the height of the pandemic, there was an increased emphasis on hygiene and sanitation, prompting heightened awareness and a surge in ... Read More
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Air Care in Singapore
... increasing awareness and preferences for products that prioritise health, wellbeing, and eco-consciousness. Euromonitor International's Air Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Home Care in Malaysia
... Although it is still unknown how overall consumer spending will be affected in the long term, local consumers have already started to feel the pinch. As rice is a daily staple, they are having to ... Read More
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Dishwashing in Indonesia
... is expected to maintain a robust trend over the forecast period. A notable trend is the increasing preference of consumers for liquid hand dishwashing products over traditional formats. This shift can be attributed to enhanced ... Read More
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Home Care in South Korea
... preference for sophisticated and specialised home care solutions, with many prioritising products that offer superior cleanliness and hygiene features. Moreover, there is a shift towards more specialised and effective solutions tailored to specific needs, such ... Read More
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Toilet Care in South Korea
... This elevated interest has prompted the release of numerous products specifically tailored for bathroom sanitation needs. Bref from Henkel Home Care Korea Ltd has seized the opportunity to cater to the evolving preferences of consumers. ... Read More
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Laundry Care in China
... laundry care products that they stocked up during the pandemic. Powder detergents continued to decline, as a result of competition from liquid detergents and detergent tablets, which are more convenient, offering greater ease of cleaning, ... Read More
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Polishes in South Korea
... as professionals returning to offices opted for formal attire and prices were pushed up by inflation. Nevertheless, the demand for quality shoe care products has not yet reached pre-pandemic levels. As part of cost-saving measures, ... Read More
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Laundry Care in Singapore
... popular products such as detergents, fabric softeners, and stain removers, started to reflect the broader trends of consumer behaviour in the local market. When inflationary pressures surge, prices start to rise and cast a shadow ... Read More
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Polishes in Japan
... passed down to the younger generations. First, it is very time-consuming and tiring to use on a regular basis – even once a year is too much for those who are not used to it. ... Read More
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Polishes in Thailand
... columns in particular remained robust, propelled by the penchant for home décor trends emphasising cleanliness and order. Driven by the aspiration to create visually appealing living spaces, consumers fuelled sustained demand for specialised polish products ... Read More
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Bleach in Thailand
... that bleach is navigating in response to evolving consumer behaviours and preferences. Notably, the demand for bleach appears to be plateauing, which can be attributed to changing perceptions amongst consumers, who no longer view it ... Read More
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Laundry Care in Malaysia
... sales. Powder is a popular format of laundry detergents amongst rural consumers and immigrants, as it is affordable, which was especially important in 2023, due to elevated food prices and the high cost of living. ... Read More
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Home Care in Thailand
... products due to the prevailing household hygiene trend, and increased awareness of germs. Meanwhile, air care also maintained solid growth despite strong price rises, which demonstrates consumers’ reliance on these products to enhance their indoor ... Read More
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Bleach in South Korea
... for disinfectant bleach remains steady in South Korea, where bleach is known for its germicidal, disinfectant, and bleaching effects. It is considered an essential product in many households and commonly stocked in kitchens, bathrooms and ... Read More
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Dishwashing in South Korea
... South Korea is expanding the number of single-person and dual-income households with a growing propensity to make household chores easier. Dishwashers are becoming an indispensable appliance in homes, as consumers demand greater convenience and time-saving ... Read More
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Toilet Care in Japan
... was a little different. The category saw significant declines in both volume and current value terms in 2023, mainly due to less time being spent at home. In May 2023, there was a pivotal policy ... Read More
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Bleach in Indonesia
... stagnation is the noticeable absence of new product developments within bleach, as many companies have shifted their focus away from such products, not seeing bleach as heralding strong enough potential or profits. As a result, ... Read More
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Surface Care in Malaysia
... and growth resumed in 2023. Consumers periodically spray and clean surfaces such as tables, doorknobs, chairs, and toilets with such products, as hygiene awareness remains strong. Demand has remained higher than the pre-pandemic period, mostly ... Read More
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Laundry Care in Indonesia
... up compared to recent years and the leading players in the Indonesian laundry care industry remain optimistic. Indeed, players in this category believe their market presence will expand further in the coming years, primarily because ... Read More
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Polishes in the Philippines
... clean and well-maintained. Continuing the trend from the previous year, polishes saw slow retail volume growth and more dynamic current value growth in 2023. Although floor polish remained the largest category, shoe polish witnessed the ... Read More
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Laundry Care in the Philippines
... in both retail volume and current value terms in 2023, with growth across all categories. The niche of concentrated liquid detergents continued to see the most dynamic growth in 2023, although demand remained limited to ... Read More
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