Category: Household Cleaners
Asia Household Cleaners
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Wipes in Georgia
... introduction of new options, including eco-friendly and biodegradable wipes, also attracted more consumers in 2024. Euromonitor International's Wipes in Georgia report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Wipes in Thailand
... reflecting the products’ sustained popularity. Baby wipes remained the largest segment within wipes, showing current value growth that outpaced the overall category. General purpose wipes, however, achieved the fastest growth rate, reflecting the expanding usage ... Read More
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Wipes in Azerbaijan
... further supporting category demand in the year. Wipes is a fairly price-sensitive category inasmuch as many consumers would balk at steep price hikes, especially as products can be swapped for cotton wool and water, for ... Read More
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Wipes in Vietnam
... convenient solutions for maintaining cleanliness. Growth is further fuelled by a broader range of brands entering the market and offering significant discounts on TikTok Shop, supported by the popularity of viral videos. Euromonitor International's Wipes ... Read More
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Wipes in Malaysia
... encouraged brands to compete on price in an effort to gain market share, prompting local consumers to stock up on cheaper products during online sales campaigns. Baby wipes, the largest subcategory, remained undeterred by overall ... Read More
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Wipes in Hong Kong, China
... largely be attributed to the sustained hygiene practices adopted by local consumers, alongside a rise in outbound travel among residents. A variety of brands have introduced pure water wipes in response to this trend, effectively ... Read More
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Wipes in the Philippines
... There was also a persisting emphasis on personal hygiene, a legacy of the pandemic, which fuelled demand for these products. Euromonitor International's Wipes in Philippines report offers a comprehensive guide to the size and shape ... Read More
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Home Care in Pakistan
... of home care, which had declined sharply in 2023, rebounded in 2024. However, they remained below their 2022 peak. Euromonitor International's Home Care in Pakistan market report offers a comprehensive guide to the size and ... Read More
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Bleach in Pakistan
... increasing use of detergents for stain removal, bleach remains a household staple in Pakistan, as its affordability and versatile use in cleaning and disinfecting make it indispensable for maintaining hygiene in the eyes of local ... Read More
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Surface Care in Pakistan
... volume demand was driven by a continued focus on cleanliness and preventative hygiene in the aftermath of the COVID-19 pandemic. Heightened consumer awareness of illnesses and diseases has led to the widespread adoption of surface ... Read More
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Polishes in Pakistan
... polish remains affordable to many local consumers. Retail volume sales of shoe polish continued to exhibit robust growth during the year, supported by the growing footwear market in the country. Leather footwear requires regular maintenance ... Read More
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Toilet Care in Pakistan
... sales rebounded from 2023, when inflation was much higher. Nonetheless, there was strong growth in retail volume sales, supported by urbanisation and an expanding population. A focus on preventative hygiene also supported sales. With consumers ... Read More
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Polishes in Hong Kong, China
... shoe polish, which holds the largest value share in the category, fell further during the year due to decreasing sales of leather shoes. This was driven in particular by younger consumers, who typically favour sneakers, ... Read More
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Surface Care in Hong Kong, China
... at appealing to a wider consumer base with diversified demands under a subtropical climate. The latter meant that local consumers particularly showed greater interest in bathroom cleaners, especially those targeting mildew removal. Euromonitor International's Surface ... Read More
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Bleach in Hong Kong, China
... a result, the number of consumers demanding bleach to help eliminate germs and maintain a hygienic living environment has decreased. After seeing a significant increase in 2020, demand had fallen below pre-pandemic levels by 2022, ... Read More
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Home Care in Hong Kong, China
... to new launches. There were also a number of price adjustments driven by economic factors, such as global inflationary pressures, alongside the ongoing desire among local consumers to improve their quality of life. Value growth ... Read More
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Toilet Care in Hong Kong, China
... including toilets, to reduce the transmission of bacteria and viruses. As a result, toilet care continued to see elevated demand in Hong Kong. Euromonitor International's Toilet Care in Hong Kong, China market report offers a ... Read More
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Surface Care in Taiwan
... 2024, Taiwanese consumers purchased more bathroom cleaners, especially those targeted towards mildew removal. Growth can also be attributed to the constant launch of new product formulae and fragrances. Bathroom cleaners also accounted for the highest ... Read More
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Bleach in Taiwan
... memory, they were more likely to return to their previous consumption habit. In addition, some younger consumers have gradually turned to home care products other than bleach. In addition to surface care products, some consumers ... Read More
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Polishes in Taiwan
... category within home care in value terms in this year. Sales of floor polish and metal polish remained negligible in 2024, and furniture and shoe polish both saw declining trends. Euromonitor International's Polishes in Taiwan ... Read More
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Home Care in Taiwan
... as other features, such as deodorisation, which were integrated into and added value to new product launches. Value growth was also pushed by several rounds of price adjustments, pushed by inflationary pressure, as well as ... Read More
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Toilet Care in Taiwan
... more concerned about hygiene in their households. Keeping the bathroom and toilet clean and dry in a sub-tropical country such as Taiwan is crucial. Euromonitor International's Toilet Care in Taiwan market report offers a comprehensive ... Read More
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Home Care in Myanmar
... across all home care categories. These challenging circumstances have created significant hurdles for both established brands and companies attempting to enter the market. Consumer behaviour has been significantly impacted by the economic climate, with pri... ... Read More
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Surface Care in Georgia
... surface care products more accessible to a broader consumer base, contributing to the overall growth of the category. Euromonitor International's Surface Care in Georgia market report offers a comprehensive guide to the size and shape ... Read More
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Bleach in Georgia
... those seeking effective cleaning solutions without straining their budgets. Despite this, the category saw a slight decline in terms of volume sales growth in 2024, driven by its waning popularity and intensified competition from other ... Read More
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