Category: Household Products
Taiwan Household Products
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Wipes in Taiwan
... moist toilet wipes in terms of volume growth during the year. Sales were boosted by continuing consumer concerns over personal hygiene, in the wake of the recent pandemic. In line with this trend, there was ... Read More
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Surface Care in Taiwan
... have continued launching various formats in these product areas, appealing to local consumers. Due to the humid climate in the spring and summer of 2023, consumers purchased more bathroom cleaners, especially those that targeted mildew ... Read More
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Polishes in Taiwan
... declining before the outbreak. The polishes category also remains a niche in Taiwan, which challenges sales. Restrained by high humidity and temperatures in Taiwan, polishes are not well-accepted, leading sales of both floor polish and ... Read More
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Laundry Care in Taiwan
... all laundry care products. However, being regarded as daily necessities and being keen to retain consumers, most manufacturers were unwilling to increase prices. Consequently, many players designed different product mixes at various price levels, while ... Read More
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Bleach in Taiwan
... COVID-19 had contributed to continuous moderate growth since 2020. However, with the threat of the virus reduced, consumers have shifted their focus away from cleaning, leading to a slowdown in sales during 2023. A consumer ... Read More
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Air Care in Taiwan
... travelled overseas following lifted restrictions, while cutting their unnecessary expenses at home, many have shifted to focus on their physical and psychological health. As such, consumers were willing to purchase self-care products despite shrinking purchasing ... Read More
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Toilet Care in Taiwan
... heightened retail value growth compared to retail volume growth. Volume sales were driven by the humid climate in the spring and summer seasons of 2023, which increased consumer concern about hygiene conditions in the households. ... Read More
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Dishwashing in Taiwan
... fragrances and formats. For instance, over the review period, CuCute launched an antibacterial formula, offering grapefruit and green tea scents. Meanwhile, Lion launched antibacterial products with new aromas in 2022, with Magica available in lemon, ... Read More
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Home Care in Taiwan
... size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More
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Air Treatment Products in Taiwan
... estate market saw air treatment products slow down. Furthermore, insufficient inventory, the increasing costs in raw materials, international shipping, and inflationary pressures boosted unit prices in 2023. Euromonitor International's Air Treatment Products in Taiwan report ... Read More
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