Category: Household Products
Pakistan Household Products
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Air Care in Pakistan
... air fresheners dominated demand, although both car and electric air fresheners continued to develop and grow. For example, car air fresheners gained popularity as they were available through various distribution channels, including hypermarkets and specialist ... Read More
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Polishes in Pakistan
... improving disposable incomes and purchasing power, which motivate them to seek specialist polishes to maintain the condition of surfaces, cutlery, furniture, shoes and floors. Thus, the growth in demand is fuelled by improved living standards ... Read More
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Laundry Care in Pakistan
... price hikes, the demand for laundry detergents remained on an upward trajectory, supported by population growth and rising household washing machine possession. A consumer trend showed a preference for lower-priced brands, while trying not to ... Read More
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Bleach in Pakistan
... stain removal, bleach remained a popular choice for many consumers. Reckitt Benckiser Pakistan's Robin Blue and Peridot Products's Kiwi Kleen Bleach (GBO: SC Johnson & Son) have emerged as top performers a highly fragmented competitive ... Read More
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Toilet Care in Pakistan
... the call for products that could ensure cleanliness and hygiene in homes. Leading brand owners capitalised on this trend by communicating the effectiveness of their products in providing 100% germ and virus protection. This communication ... Read More
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Home Care in Pakistan
... growth in 2023, despite economic challenges like high inflation and a rising US dollar exchange. Meanwhile, the high inflationary pressure on prices stimulated double-digit retail current value growth across categories. Euromonitor International's Home Care in ... Read More
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Surface Care in Pakistan
... on prices. Retail volume demand was driven by a continued focus on cleanliness and preventative hygiene in the aftermath of the COVID-19 pandemic. Heightened consumer awareness of illnesses and diseases, including flu and viral infections, ... Read More
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Dishwashing in Pakistan
... number of households and the cultural preference for hand dishwashing. Interestingly, even in households with domestic help and a dishwasher, hand dishwashing remained the preferred method. This trend cuts across various socioeconomic classes, encompassing also ... Read More
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