Category: Household Products
Asia Household Products
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Polishes in Azerbaijan
... polish, they are being replaced by multi-purpose cleaners, with consumers perceiving multi-purpose cleaners as more economical and also more convenient. In terms of shoe polish, there is a trend towards more casual footwear, such as ... Read More
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Laundry Care in Turkey
... a volume growth of 3% compared to 4% for the powder variants. This preference for powder detergents was due to its price point, with the product being the most economical choice. Private label products gained ... Read More
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Air Care in Turkey
... consumers looking for cost-effective solutions amidst ongoing economic pressures. On the other hand, the electric format gained momentum among higher-income consumers, with new product launches from well-established brands lik... Euromonitor International's Air Care in Turkey ... Read More
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Polishes in Thailand
... strongest unit price rise within home care in 2024. Inflationary pressures continued to limit consumers’ disposable income in 2024, leading consumers to prioritise value and affordability. This translated into private label continuing to see a ... Read More
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Laundry Care in Azerbaijan
... promotions. Powder detergent was still the most popular format of detergent by far, followed by liquid detergent, with only minimal value sales for both tablet and liquid tablet detergents Euromonitor International's Laundry Care in Azerbaijan ... Read More
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Toilet Care in Azerbaijan
... sales. Rim liquids also accounted for significant value sales, with value sales for in-cistern devices continuing to be low. Euromonitor International's Toilet Care in Azerbaijan market report offers a comprehensive guide to the size and ... Read More
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Surface Care in Azerbaijan
... volume sales falling by a tenth. Products in this segment are considered expensive, with offering being mainly global brands, and this dampened volume sales. Euromonitor International's Surface Care in Azerbaijan market report offers a comprehensive ... Read More
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Bleach in Thailand
... affordability. This translated into a rise in demand for concentrated bleach formulae, which offer cost savings and efficacy. Some consumers also continued to purchase bleach due to its multipurpose nature, as it can be used ... Read More
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Home Care in Cambodia
... more focused on maintaining clean and sanitised living spaces, leading to an increased demand for essential items such as disinfectants, detergents, and various cleaning supplies to ensure safe and hygienic households. Euromonitor International's Home Care ... Read More
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Bleach in Turkey
... of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More
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Dishwashing in Thailand
... affordability in both dishwashers and dishwashing products. For instance, it translated into a rise in demand for energy-efficient dishwashers with larger capacity to handle more dishes in a single cycle, while in terms of dishwashing ... Read More
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Laundry Care in Thailand
... of moment in volume terms despite value growth. Meanwhile, when purchasing, consumers prioritised value and affordability. This translated into a rise in demand for concentrated laundry detergents and fabric softeners, which offer cost savings and ... Read More
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Dishwashing in Azerbaijan
... eased, consumers remained price sensitive and volume sales were driven by frequent discounting. Hand dishwashing still dominated, as only a few households own a dishwasher, and as such value sales for automatic dishwashing continued to ... Read More
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Air Care in Azerbaijan
... format is electric air fresheners, but volume sales fell in 2024. Electric air fresheners are expensive and though inflation eased in 2024, consumers continued to b price sensitive and this dampened volume sales for electric ... Read More
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Home Care in Turkey
... while opting for multi-purpose options to save costs. These behaviours challenged retail volume sales throughout the year. Consequently, while essential categories such as automatic dishwashing, laundry detergents and bleach continued to show positive retail volum... ... Read More
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Home Care in Thailand
... and cleanliness. Consumers have been seeking innovative and effective cleaning solutions that cater to their busy lifestyles and evolving needs. This led to a surge in demand for multi-purpose cleaning products, concentrated references, natural products, ... Read More
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Home Care in Azerbaijan
... down. Also, players supported volume sales by offering frequents promotion and discounts. Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Home Care in China
... the essential nature of home care products, and their significant role in consumers’ daily life. Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market ... Read More
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Laundry Care in China
... 2024, the contraction in powder detergents eased, while there was a discernible slowdown in the overall growth rates for liquid detergents and especially detergent tablets in China. Euromonitor International's Laundry Care in China market report ... Read More
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Surface Care in China
... to growth in 2024. For instance, standard floor cleaners, kitchen cleaners, and window/glass cleaners experienced declines in retail current value terms in 2023. As the stockpiled inventory was gradually used up, consumer demand for these ... Read More
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Dishwashing in South Korea
... over a decade. This reflects the increasing penetration of dishwashers in households, which has gradually reduced the reliance on hand dishwashing products. As a result, consumer demand within this traditionally dominant category has begun to ... Read More
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Laundry Care in South Korea
... categories achieving double-digit value growth. Despite a slight deceleration in their growth rates compared with the previous year, both continued to demonstrate robust performances. The sustained interest in these products reflects the shifting consumer preference ... Read More
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Polishes in South Korea
... more casual lifestyles. The traditional culture of wearing formal attire and dress shoes to work has gradually been replaced by a preference for casual and comfortable clothing. As a result, fewer individuals rely on formal ... Read More
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Laundry Care in Malaysia
... popular choice among rural consumers, low-income urban households, and overseas workers due to its affordability - a crucial factor amidst elevated food prices and the high cost of living. In addition to washing clothes, powder ... Read More
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Polishes in Malaysia
... category. Younger homeowners, for example, increasingly favour modern, low-maintenance furniture made of materials like metal or plastic, which require minimal care compared to traditional wood furniture. Additionally, as consumers return to their physical offices and ... Read More
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