Category: Air Freshener
Asia Air Freshener
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Home Care in Taiwan
... as other features, such as deodorisation, which were integrated into and added value to new product launches. Value growth was also pushed by several rounds of price adjustments, pushed by inflationary pressure, as well as ... Read More
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Air Care in Taiwan
... purchasing power, more consumers have been willing to purchase products with clearer benefits for their personal wellbeing. Considering this consumption mindset, more products have been launched by key players and multiple new players in recent ... Read More
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Air Care in Uzbekistan
... Despite this growth, the market remains limited in scope, with a consumer base predominantly concentrated in urban areas, leaving rural regions underdeveloped in terms of demand. Euromonitor International's Air Care in Uzbekistan market report offers ... Read More
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Home Care in the Philippines
... growth, with no significant differences in growth rates. The industry witnessed a transformative phase in 2024, characterised by players prioritising profits over market share amidst economic pressures. With inflation impacting consumer spending, brands increasingly focused ... Read More
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Home Care in Uzbekistan
... introduction of updated customs tariffs for all imported goods shook the market. This regulatory shift forced all the market players to reassess their supply chains, resulting in a significant spike in prices - particularly those ... Read More
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Home Care in Georgia
... Ukraine and Belarus had previously influenced market dynamics, their impact has diminished somewhat. Although a portion of these immigrants has settled in Georgia, many have since relocated to other countries, lessening their effect on overall ... Read More
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Home Care in Japan
... including the falling population, the growing amount of time spent outside the home, and the overall rises in the prices of consumer goods. According to Euromonitor’s Economies data, Japan’s annual inflation rate had remained relatively ... Read More
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Air Care in Japan
... retail current value terms in 2024 as sales normalised, although volume sales remained fairly static. Liquid air fresheners accounted for the highest sales in 2024, and despite this, also saw the strongest growth. These are ... Read More
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Air Care in Kazakhstan
... of products across the market. Additionally, consumer demand remains subdued as air care products are not perceived as essential, limiting sales volume growth. While volume declined slightly in 2024, prices within the category have experienced ... Read More
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Air Care in Georgia
... beyond the capital. The development of these retail channels has played a crucial role in enhancing product availability, making air care products more accessible to a broader customer base. Euromonitor International's Air Care in Georgia ... Read More
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Air Care in the Philippines
... remain relatively low compared with many other home care categories in the country. Gel air fresheners continued to reign as the most popular air care category in the Philippines, with leading brands such as Glade, ... Read More
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Air Care in Singapore
... with a growing awareness of environmental sustainability and indoor air quality. This is particularly important in air care, as spray/aerosol air fresheners are increasingly seen as being harmful to the environment and not healthy for ... Read More
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Air Care in Vietnam
... a greater interest in a variety of brands and unique product features. Beyond quick deodorising and pleasant scents, functions such as disinfection gained strong appeal due to rising awareness of health and hygiene. An increasing ... Read More
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Home Care in Singapore
... volume, meanwhile, remains in a small slump – albeit at a rate which is recovering from a steeper dip seen in 2023. Overall positive growth is attributed to increasing demand for hygienic and multi-functional products, ... Read More
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Home Care in Vietnam
... Vietnam’s average inflation rate met the target of remaining below 4.5%, and this drove rising disposable incomes and maintained consumers’ purchasing power. Many people therefore looked for higher quality, more effective, and more convenient products. ... Read More
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Air Care in Thailand
... for a pleasant living space, continued to resonate with a diverse consumer base. However, inflationary pressures continued to affect household budgets, prompting budget reconsiderations amongst individuals in a price-sensitive market, and leading some consumers to ... Read More
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Air Care in Turkey
... consumers looking for cost-effective solutions amidst ongoing economic pressures. On the other hand, the electric format gained momentum among higher-income consumers, with new product launches from well-established brands lik... Euromonitor International's Air Care in Turkey ... Read More
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Air Care in Azerbaijan
... format is electric air fresheners, but volume sales fell in 2024. Electric air fresheners are expensive and though inflation eased in 2024, consumers continued to b price sensitive and this dampened volume sales for electric ... Read More
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Home Care in Turkey
... while opting for multi-purpose options to save costs. These behaviours challenged retail volume sales throughout the year. Consequently, while essential categories such as automatic dishwashing, laundry detergents and bleach continued to show positive retail volum... ... Read More
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Home Care in Azerbaijan
... down. Also, players supported volume sales by offering frequents promotion and discounts. Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Home Care in China
... the essential nature of home care products, and their significant role in consumers’ daily life. Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market ... Read More
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Home Care in Indonesia
... this growth were increasing awareness of hygiene and cleanliness, urbanisation, and the country’s rising middle-class population. Local consumers are becoming more focused on maintaining clean and healthy environments at home - particularly after the pandemic ... Read More
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Home Care in South Korea
... released by Statistics Korea, consumer prices rose by 2.3% in 2024 compared with the previous year. This marked the lowest increase in four years, nearing the government’s inflation stabilisation target of 2%. It is worth ... Read More
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Air Care in Indonesia
... on creating pleasant and comfortable living environments. The rising middle-class population and urbanisation have led to growing disposable incomes, enabling more households to invest in air care products like air fresheners, with consumers increasingly seeking ... Read More
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Air Care in Malaysia
... and improving air quality, with electric air fresheners, which emit fragrance at regular intervals, being particularly popular. Beyond residential homes, demand also comes from the tourism sector, with owners of holiday rental properties using air ... Read More
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