Category: Household Products
Asia Household Products
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Wipes in Kazakhstan
... value sales and this was mainly baby wipes, followed by general purpose wipes, with general purpose wipes registering the highest volume growth. Euromonitor International's Wipes in Kazakhstan report offers a comprehensive guide to the size ... Read More
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Wipes in Thailand
... home. This increase in demand is reflective of evolving consumer lifestyles and preferences that prioritise convenience, hygiene, and on-the-go solutions. One significant driver behind the heightened demand was the increased use of wipes during travel ... Read More
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Wipes in Turkey
... wipes catering to specific needs and preferences of consumers. For instance, Uni Baby Soft, a brand offering baby wipes made from organic cotton and infused with organic olive oil, gained traction among discerning consumers seeking ... Read More
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Wipes in Taiwan
... moist toilet wipes in terms of volume growth during the year. Sales were boosted by continuing consumer concerns over personal hygiene, in the wake of the recent pandemic. In line with this trend, there was ... Read More
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Wipes in Malaysia
... women in the workforce (including in senior positions) and enjoying active, out-of-home lifestyles. For example, the Libresse brand in menstrual care (Vinda Malaysia Sdn Bhd) is cited to be promoting the sale of intimate wipes ... Read More
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Wipes in the Philippines
... the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, a legacy of the pandemic, which fuelled demand for these products. Euromonitor International's Wipes in Philippines report offers a comprehensive guide to the ... Read More
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Home Care in Asia Pacific
... inflationary backdrop. Tablet detergents continues to be one of the most dynamic products in the region, with Kao’s entry into this category in Japan likely to help drive further growth in the coming years. Laundry ... Read More
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Air Care in Hong Kong, China
... air care products to create a pleasant home environment, and by 2023 this habit had become entrenched amongst many consumers. Growth in demand was seen for the leading format, liquid air fresheners, as well as ... Read More
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Home Care in Hong Kong, China
... and deodorisation features, which added value to new product launches. Growth was primarily supported by innovations such as product formula upgrades and packaging design improvements amidst eco-friendly concerns. There were also several rounds of price ... Read More
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Toilet Care in Hong Kong, China
... rigorous cleaning routines and a hygienic bathroom area, including the toilet, to reduce the transmission of bacteria and viruses. As a result, toilet care continued to see growth and elevated demand compared with pre-pandemic in ... Read More
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Surface Care in Hong Kong, China
... to maintain a hygienic home, but as the pandemic ended, consumer concern eased, volume sales started to slow. Nevertheless, volume sales remained far higher than the pre-pandemic (2019) level. In 2023, multipurpose cleaners and home ... Read More
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Polishes in Hong Kong, China
... decline in Hong Kong in 2023 due to decreasing sales of leather shoes. This was driven in particular by younger consumers, who typically favour sneakers, which do not need polishing, rather than formal leather footwear. ... Read More
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Dishwashing in Hong Kong, China
... ended, a large proportion of Hong Kong’s population were still very sensitive to anything that could lead to the spread of bacteria and viruses. Thus, products that kill bacteria and viruses were popular with local ... Read More
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Laundry Care in Hong Kong, China
... up on laundry care products, which they continued to use up in 2023. The decrease in volume sales was also due to the removal of pandemic restrictions, as consumers relaxed and spent more time and ... Read More
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Bleach in Hong Kong, China
... spend more time outside of their homes. As a result, the number of consumers demanding bleach to help eliminate germs and maintain a hygienic living environment decreased, as less time was spent at home, and ... Read More
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Wipes in South Korea
... and sustained uptick in demand for wipes that align with eco-friendly practices. This green momentum reflects a broader societal shift towards sustainable choices, with consumers actively seeking products that minimise their environmental impact. Players’ response ... Read More
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Wipes in Georgia
... affordability over brand recognition. Large package sizes, particularly those containing 100-120 sheets, continue to be favoured by consumers seeking value for money. Additionally, there is a distinct preference among consumers for high-quality wipes for skin ... Read More
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Wipes in Hong Kong, China
... wipes have gained popularity among travellers, due to their convenience and ease of use. Consumers’ overall health and hygiene awareness remains high during post-pandemic travel, and travellers, whether frequent or occasional, often find themselves in ... Read More
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Wipes in Indonesia
... brought about a significant and lasting increase in hygiene awareness among consumers in a trend that persisted into 2023 and will continue throughout the forecast period. Even though the immediate threat of the virus has ... Read More
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Wipes in Azerbaijan
... price increases and, instead, keep prices the same whilst lowering the units or volume levels in the products. Wipes is a fairly price-sensitive category inasmuch as many consumers would balk at steep price hikes, especially ... Read More
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Wipes in Singapore
... close to pre-pandemic levels. Wipes is facing strong premiumisation across its categories, with most enduring higher average unit price increases compared to retail volume increases. The COVID-induced increased hygiene consciousness also increased consumers’ general propensity ... Read More
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Wipes in China
... personal hygiene awareness is here to stay, Chinese consumers’ tightened budgets mean that consumption of discretionary goods, like wipes, will not stay strong. Portable packages suitable for outdoor scenarios sell better than family packs as ... Read More
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Home Care in Bangladesh
... all products such as detergents and toilet cleaners became pricier by 10 to 30%. Manufacturers said rising costs of importing raw materials and the devaluation of the taka forced them to increase the prices of ... Read More
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Home Care in Myanmar
... patterns as consumers spent less time at home, while those that were negatively impacted such as air care benefited from the return to the workplace. However, global inflation is placing pressure on household incomes and ... Read More
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Home Care in Uzbekistan
... underpinned by positive demographic trends, including an expanding consumer base and steady sales growth. However, pervasive price sensitivity among consumers poses a barrier to the advancement of innovative product categories. Instead, consumers prefer economically-priced produc... ... Read More
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