Category: Household Products
Asia Household Products
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Polishes in Singapore
... and preferences within the military community, as well as broader implications for individuals engaging in outdoor activities, necessitating proper shoe maintenance. Military exercises often involve rigorous training routines that expose footwear to challenging conditions. As ... Read More
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Surface Care in Indonesia
... and rising disposable incomes within this urban, professional, consumer segment. Such consumers have become more selective in their home care choices, leaning towards specialised products which cater to distinct tasks. For instance, while a standard ... Read More
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Home Care in the Philippines
... stricter regulations, impacting the competition. However, the industry saw increases in retail volume and current value sales across all categories, driven by the higher disposable incomes of Filipinos and the return of tourists, despite the ... Read More
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Surface Care in Thailand
... This robust expansion can be attributed to two significant factors that have shaped consumer behaviour and market dynamics in tandem – the prevailing household hygiene trend, and an increased awareness of germs. Euromonitor International's Surface ... Read More
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Bleach in Singapore
... As individuals become more attuned to the consequences of certain cleaning practices, the spotlight on bleach has intensified, prompting a re-evaluation of its widespread usage. One primary concern revolves around the potential health impacts of ... Read More
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Air Care in Thailand
... observed in overall volume sales of air care products during 2023 demonstrates consumers’ reliance on these products to enhance their indoor ambiance. The enduring appeal of air care products, driven by the desire for a ... Read More
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Laundry Care in Japan
... sales was price increases. Japan saw three decades with little growth in the economy . From 1994, it was only in 1997, 2008, and 2014 that the country saw annual inflation of over 1%, according ... Read More
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Surface Care in Singapore
... impact on volume sales of surface care, reflecting a changed dynamic in consumer behaviour. One of the key drivers behind the reduced cleaning at home is the gradual return to pre-pandemic routines and social activities. ... Read More
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Surface Care in Japan
... spend more time outside the home. In May 2023, the Japanese government reclassified COVID-19 from the previous level 2 to level 5, which was the same class as influenza and chicken pox. This changed consumers’ ... Read More
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Bleach in Japan
... using bleach to clean their homes. It is true that the disinfection power of chlorine bleach is strong. Indeed, using chlorine was one of the government’s suggestions to prevent the spread of COVID-19. However, at ... Read More
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Surface Care in South Korea
... and businesses prioritise cleanliness and sanitation, demand for surface care products has risen to ensure a safe and hygienic environment. Bathroom cleaner holds the largest value share in surface care, with impressive growth rates bolstering ... Read More
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Dishwashing in Singapore
... shift in consumer behaviour has resulted in a reduction in the frequency of dishwashing activities. The surge in the popularity of food delivery services has altered traditional culinary routines, with more individuals opting for the ... Read More
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Air Care in the Philippines
... care products in the post-COVID-19 era. The COVID-19 pandemic has had a transformative impact on consumer behaviour and values, with a newfound emphasis on health and wellbeing. Consequently, products that can deliver concrete mental or ... Read More
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Laundry Care in Thailand
... and volume growth in 2023, whilst powder detergents continued its declining trend, although the latter remained by far the larger category. Consumers continue to switch to liquid detergents due to evolving laundry habits and the ... Read More
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Dishwashing in China
... of hand dishwashing, which was mainly driven by a decline in the average unit price. While the COVID-19 pandemic has softened its grip on China, and consumers have largely resumed their daily routines, consumer confidence ... Read More
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Dishwashing in Malaysia
... were no longer confined to the home. They were able to move freely and spend on tourism, and visit consumer foodservice outlets. This contributed to much slower retail volume and current value growth for dishwashing ... Read More
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Dishwashing in Thailand
... base. Automatic dishwashing saw a remarkable surge in sales over recent years; however, towards 2023 a discernible shift in this trend became apparent, with the growth rate exhibiting signs of deceleration from 2021. A pivotal ... Read More
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Air Care in South Korea
... This signifies a departure from viewing air care solely for its traditional purposes of maintaining cleanliness and addressing unpleasant odours. In this contemporary context, the younger generation are recognising the broader benefits of using air ... Read More
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Air Care in Malaysia
... main mode of transportation for locals, and the majority of households own a car. Car air fresheners are considered essential rather than optional, as locals tend to spend a long time stuck in their car ... Read More
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Dishwashing in Japan
... Japan had seen nearly three decades of virtual economic stasis. Since 1994, it was only in 1997, 2008, and 2014 that the country saw annual inflation of over 1%, according to Euromonitor’s Economies data. This ... Read More
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Laundry Care in South Korea
... further accelerated the release of premium products. Various categories, including fabric softener, laundry detergents and laundry aids, saw retail prices increase by 5% or more. Euromonitor International's Laundry Care in South Korea market report offers ... Read More
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Bleach in the Philippines
... While rural low-income households continue to rely on bleach due to its affordability, the uncertain economic climate led an increasing number of urban consumers to also gravitate towards bleach for their cleaning needs in 2023. ... Read More
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Bleach in China
... to previous years, mainly due to consumers’ increased hygiene awareness. Bleach is known for its strong disinfecting properties, and sales benefited from the heightened focus on preventing the spread of COVID-19. As the impact of ... Read More
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Bleach in Malaysia
... running out of stock in both urban and rural areas. However, demand eased rapidly, especially in urban areas, as consumers adapted to the new normal post-pandemic. They resumed their pre-pandemic activities and were not as ... Read More
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Toilet Care in Malaysia
... cleaning the toilet. Even post-pandemic, hygiene awareness remains strong amongst consumers, with solid demand mostly amongst middle- and high-income earners, who want peace of mind in their cleaning routine. Consumers mainly prefer strong disinfecting properties ... Read More
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