Category: Laundry Care & Detergents
Asia Laundry Care & Detergents
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Home Care in Taiwan
... as other features, such as deodorisation, which were integrated into and added value to new product launches. Value growth was also pushed by several rounds of price adjustments, pushed by inflationary pressure, as well as ... Read More
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Laundry Care in Taiwan
... due to the increase in spending on products incorporating antibacterial, anti-dust mite, and deodorisation features. The continued move away from standard liquid detergents, as well as fewer concerns over personal hygiene, and therefore less frequent ... Read More
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Home Care in Myanmar
... across all home care categories. These challenging circumstances have created significant hurdles for both established brands and companies attempting to enter the market. Consumer behaviour has been significantly impacted by the economic climate, with pri... ... Read More
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Home Care in Laos
... spending and prompting a shift towards value-driven options. Despite these economic headwinds, the market witnessed the emergence of new brands, with online platforms playing an increasingly important role in product distributi... Euromonitor International's Home Care ... Read More
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Home Care in the Philippines
... growth, with no significant differences in growth rates. The industry witnessed a transformative phase in 2024, characterised by players prioritising profits over market share amidst economic pressures. With inflation impacting consumer spending, brands increasingly focused ... Read More
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Home Care in Uzbekistan
... introduction of updated customs tariffs for all imported goods shook the market. This regulatory shift forced all the market players to reassess their supply chains, resulting in a significant spike in prices - particularly those ... Read More
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Laundry Care in Georgia
... recyclable materials, and Frosch offered in recycled packaging. Despite this growing assortment, consumer interest in environmentally friendly laundry products remains limited in the country. A significant proportion of consumers are unwilling to pay a premium ... Read More
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Laundry Care in the Philippines
... 2024, although rates of increase were slower than in the previous year. Within laundry detergents, concentrated powder detergents continued to account for the highest value sales in 2024, whilst this and most other laundry care ... Read More
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Laundry Care in Uzbekistan
... and elevated logistics costs. Euromonitor International's Laundry Care in Uzbekistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More
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Home Care in Kazakhstan
... opting for cheaper brands to manage household budgets more effectively. This trend in consumer behaviour has led to a notable increase in the sales of private label products across the home care category, as these ... Read More
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Home Care in Georgia
... Ukraine and Belarus had previously influenced market dynamics, their impact has diminished somewhat. Although a portion of these immigrants has settled in Georgia, many have since relocated to other countries, lessening their effect on overall ... Read More
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Home Care in Japan
... including the falling population, the growing amount of time spent outside the home, and the overall rises in the prices of consumer goods. According to Euromonitor’s Economies data, Japan’s annual inflation rate had remained relatively ... Read More
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Laundry Care in Kazakhstan
... of powder detergents declined, the consumption of liquid and tablet laundry detergents continued to rise, indicating a growing preference among consumers for more convenient and efficient formats, and aligning with broader global trends favouring liq... ... Read More
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Laundry Care in Japan
... 151.4 yen in 2024, according to Euromonitor’s Economies data, marking a notable decline which had not been seen in the previous three decades. This depreciation, alongside cost-push inflation driven by increases in raw materials, energy, ... Read More
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Home Care in Sri Lanka
... 2023. As inflationary pressure fell sharply, players lowered or slowed price increases to pique the interest of consumers. While price and essentials were the key factors for many consumers, some traded-up to products offered in ... Read More
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Laundry Care in Vietnam
... been steadily increasing, especially in rural areas of the country, largely due to the introduction of more affordable models by both brands and retailers. Washing machines reached an overall possession rate of 65% in Vietnam ... Read More
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Home Care in Singapore
... volume, meanwhile, remains in a small slump – albeit at a rate which is recovering from a steeper dip seen in 2023. Overall positive growth is attributed to increasing demand for hygienic and multi-functional products, ... Read More
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Laundry Care in Singapore
... to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, ... Read More
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Home Care in Vietnam
... Vietnam’s average inflation rate met the target of remaining below 4.5%, and this drove rising disposable incomes and maintained consumers’ purchasing power. Many people therefore looked for higher quality, more effective, and more convenient products. ... Read More
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Laundry Care in Turkey
... a volume growth of 3% compared to 4% for the powder variants. This preference for powder detergents was due to its price point, with the product being the most economical choice. Private label products gained ... Read More
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Laundry Care in Azerbaijan
... promotions. Powder detergent was still the most popular format of detergent by far, followed by liquid detergent, with only minimal value sales for both tablet and liquid tablet detergents Euromonitor International's Laundry Care in Azerbaijan ... Read More
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Laundry Care in Thailand
... of moment in volume terms despite value growth. Meanwhile, when purchasing, consumers prioritised value and affordability. This translated into a rise in demand for concentrated laundry detergents and fabric softeners, which offer cost savings and ... Read More
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Home Care in Turkey
... while opting for multi-purpose options to save costs. These behaviours challenged retail volume sales throughout the year. Consequently, while essential categories such as automatic dishwashing, laundry detergents and bleach continued to show positive retail volum... ... Read More
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Home Care in Thailand
... and cleanliness. Consumers have been seeking innovative and effective cleaning solutions that cater to their busy lifestyles and evolving needs. This led to a surge in demand for multi-purpose cleaning products, concentrated references, natural products, ... Read More
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Home Care in Azerbaijan
... down. Also, players supported volume sales by offering frequents promotion and discounts. Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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