Category: Household Products
Asia Household Products
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Home Care in Taiwan
... as other features, such as deodorisation, which were integrated into and added value to new product launches. Value growth was also pushed by several rounds of price adjustments, pushed by inflationary pressure, as well as ... Read More
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Surface Care in Taiwan
... 2024, Taiwanese consumers purchased more bathroom cleaners, especially those targeted towards mildew removal. Growth can also be attributed to the constant launch of new product formulae and fragrances. Bathroom cleaners also accounted for the highest ... Read More
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Dishwashing in Taiwan
... dishwashers, automatic dishwashing recorded faster growth than hand dishwashing, although this was from a low base, which makes it easier for the category to record much higher growth rates. Euromonitor International's Dishwashing in Taiwan market ... Read More
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Bleach in Taiwan
... memory, they were more likely to return to their previous consumption habit. In addition, some younger consumers have gradually turned to home care products other than bleach. In addition to surface care products, some consumers ... Read More
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Polishes in Taiwan
... category within home care in value terms in this year. Sales of floor polish and metal polish remained negligible in 2024, and furniture and shoe polish both saw declining trends. Euromonitor International's Polishes in Taiwan ... Read More
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Laundry Care in Taiwan
... due to the increase in spending on products incorporating antibacterial, anti-dust mite, and deodorisation features. The continued move away from standard liquid detergents, as well as fewer concerns over personal hygiene, and therefore less frequent ... Read More
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Air Care in Taiwan
... purchasing power, more consumers have been willing to purchase products with clearer benefits for their personal wellbeing. Considering this consumption mindset, more products have been launched by key players and multiple new players in recent ... Read More
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Toilet Care in Taiwan
... more concerned about hygiene in their households. Keeping the bathroom and toilet clean and dry in a sub-tropical country such as Taiwan is crucial. Euromonitor International's Toilet Care in Taiwan market report offers a comprehensive ... Read More
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Home Care in Myanmar
... across all home care categories. These challenging circumstances have created significant hurdles for both established brands and companies attempting to enter the market. Consumer behaviour has been significantly impacted by the economic climate, with pri... ... Read More
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Polishes in Uzbekistan
... considered essential goods, with many consumers opting instead for multifunctional cleaning products. Additionally, the growing popularity of modern aesthetics, rather than of classical, and the use of materials other than wood in modern furniture designs ... Read More
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Home Care in Laos
... spending and prompting a shift towards value-driven options. Despite these economic headwinds, the market witnessed the emergence of new brands, with online platforms playing an increasingly important role in product distributi... Euromonitor International's Home Care ... Read More
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Surface Care in Georgia
... surface care products more accessible to a broader consumer base, contributing to the overall growth of the category. Euromonitor International's Surface Care in Georgia market report offers a comprehensive guide to the size and shape ... Read More
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Bleach in Georgia
... those seeking effective cleaning solutions without straining their budgets. Despite this, the category saw a slight decline in terms of volume sales growth in 2024, driven by its waning popularity and intensified competition from other ... Read More
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Toilet Care in Georgia
... to other toilet care subcategories, making its products attractive choices for budget-conscious consumers. Price sensitivity remains a key factor in purchasing decisions, with many consumers actively seeking the most competitive prices across different retail chan... ... Read More
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Surface Care in Japan
... surface care largely depended on the enhancement of product functions and improvements in the user experience. Euromonitor International's Surface Care in Japan market report offers a comprehensive guide to the size and shape of the ... Read More
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Toilet Care in Japan
... prices. Leading brands began to pass on rising costs to consumers, a phenomenon illustrated by Kobayashi Pharmaceutical’s decision to reduce the volume of its dominant Bluelet series within in-cistern devices from 70ml to 67ml, effectively ... Read More
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Dishwashing in the Philippines
... 2024, and accounted for the vast majority of value sales, at over 90%. This is due to its cost-effectiveness, deep-rooted tradition, and alignment with cultural values. In fact, even amongst wealthier households dishwashers are not ... Read More
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Surface Care in the Philippines
... pandemic is now over, sales of surface care products have continued to rise. Many households have adopted the practice of regular cleaning as a habit, making sure that they thoroughly disinfect and sanitise their homes. ... Read More
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Dishwashing in Uzbekistan
... back their operations or withdraw entirely from the market. Renowned brands such as Yumos, Peros, and ABC, which had gained strong market positions during the 2020-2023 period of zero import tariffs, have encountered severe financial ... Read More
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Surface Care in Uzbekistan
... 20% to 30%, largely driven by supply chain disruptions stemming from updated regulations for imports. Euromonitor International's Surface Care in Uzbekistan market report offers a comprehensive guide to the size and shape of the market ... Read More
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Toilet Care in Uzbekistan
... products remain highly demanded due to their essential role in everyday household hygiene. In 2024, growth was accompanied by price increases of 25–35% for most imported brands, mostly driven by global supply chain disruptions and ... Read More
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Bleach in Kazakhstan
... such conditions, consumers are drawn to bleach as an inexpensive and reliable disinfectant. Despite its strong odour, potential toxicity and questionable environmental impact, bleach remains a household staple due to its perceived effectiveness and affordability. ... Read More
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Dishwashing in Georgia
... loyal to established brands, valuing their perceived quality and consistency. On the other hand, a significant portion of consumers prioritises cost savings, showing little brand attachment and instead focusing on securing the best deals available. ... Read More
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Polishes in Japan
... more activities outside the home, and the rise of high-priced products. However, the second player in floor polish in 2024, Rinrei Wax Co Ltd, responded to changing consumer preferences by launching two new products in ... Read More
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Bleach in the Philippines
... bleach due to its affordability, whilst some lower-income urban consumers have also returned to using bleach for their cleaning needs due to rising living costs. For a long time, bleach has been known for its ... Read More
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