Category: Household Products
Asia Household Products
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Surface Care in Japan
... spend more time outside the home. In May 2023, the Japanese government reclassified COVID-19 from the previous level 2 to level 5, which was the same class as influenza and chicken pox. This changed consumers’ ... Read More
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Bleach in Japan
... using bleach to clean their homes. It is true that the disinfection power of chlorine bleach is strong. Indeed, using chlorine was one of the government’s suggestions to prevent the spread of COVID-19. However, at ... Read More
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Surface Care in South Korea
... and businesses prioritise cleanliness and sanitation, demand for surface care products has risen to ensure a safe and hygienic environment. Bathroom cleaner holds the largest value share in surface care, with impressive growth rates bolstering ... Read More
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Dishwashing in Singapore
... shift in consumer behaviour has resulted in a reduction in the frequency of dishwashing activities. The surge in the popularity of food delivery services has altered traditional culinary routines, with more individuals opting for the ... Read More
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Air Care in the Philippines
... care products in the post-COVID-19 era. The COVID-19 pandemic has had a transformative impact on consumer behaviour and values, with a newfound emphasis on health and wellbeing. Consequently, products that can deliver concrete mental or ... Read More
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Laundry Care in Thailand
... and volume growth in 2023, whilst powder detergents continued its declining trend, although the latter remained by far the larger category. Consumers continue to switch to liquid detergents due to evolving laundry habits and the ... Read More
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Dishwashing in China
... of hand dishwashing, which was mainly driven by a decline in the average unit price. While the COVID-19 pandemic has softened its grip on China, and consumers have largely resumed their daily routines, consumer confidence ... Read More
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Dishwashing in Malaysia
... were no longer confined to the home. They were able to move freely and spend on tourism, and visit consumer foodservice outlets. This contributed to much slower retail volume and current value growth for dishwashing ... Read More
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Dishwashing in Thailand
... base. Automatic dishwashing saw a remarkable surge in sales over recent years; however, towards 2023 a discernible shift in this trend became apparent, with the growth rate exhibiting signs of deceleration from 2021. A pivotal ... Read More
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Air Care in South Korea
... This signifies a departure from viewing air care solely for its traditional purposes of maintaining cleanliness and addressing unpleasant odours. In this contemporary context, the younger generation are recognising the broader benefits of using air ... Read More
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Air Care in Malaysia
... main mode of transportation for locals, and the majority of households own a car. Car air fresheners are considered essential rather than optional, as locals tend to spend a long time stuck in their car ... Read More
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Dishwashing in Japan
... Japan had seen nearly three decades of virtual economic stasis. Since 1994, it was only in 1997, 2008, and 2014 that the country saw annual inflation of over 1%, according to Euromonitor’s Economies data. This ... Read More
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Laundry Care in South Korea
... further accelerated the release of premium products. Various categories, including fabric softener, laundry detergents and laundry aids, saw retail prices increase by 5% or more. Euromonitor International's Laundry Care in South Korea market report offers ... Read More
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Bleach in the Philippines
... While rural low-income households continue to rely on bleach due to its affordability, the uncertain economic climate led an increasing number of urban consumers to also gravitate towards bleach for their cleaning needs in 2023. ... Read More
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Bleach in China
... to previous years, mainly due to consumers’ increased hygiene awareness. Bleach is known for its strong disinfecting properties, and sales benefited from the heightened focus on preventing the spread of COVID-19. As the impact of ... Read More
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Bleach in Malaysia
... running out of stock in both urban and rural areas. However, demand eased rapidly, especially in urban areas, as consumers adapted to the new normal post-pandemic. They resumed their pre-pandemic activities and were not as ... Read More
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Toilet Care in Malaysia
... cleaning the toilet. Even post-pandemic, hygiene awareness remains strong amongst consumers, with solid demand mostly amongst middle- and high-income earners, who want peace of mind in their cleaning routine. Consumers mainly prefer strong disinfecting properties ... Read More
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Air Care in China
... to 2022, although achieving the near double-digit annual sales growth rates similar to pre-pandemic levels has proven challenging. With the recent rise of the “scent economy”, air care products face pressure and competition from high-end ... Read More
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Toilet Care in China
... hygienic remains significant, leading to an overall increase in sales of toilet care products in the country. Both in-cistern devices and toilet liquids/foam registered single-digit value growth in 2023, which was slightly lower than that ... Read More
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Home Care in Indonesia
... home insecticides, and toilet care, while surface care fares well, along with air care, and laundry care. However, polishes and bleach lag behind, due to being the least interesting categories. Euromonitor International's Home Care in ... Read More
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Home Care in Japan
... level of risk reduced, and people went out to socialise more, workers went back to offices, and students returned to offline learning. In 2023, the country opened up even further. In May, the government reclassified ... Read More
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Home Care in Singapore
... dengue cases attributed to construction activities supports overall demand for home insecticides, there is rising interest in natural formulations for these products along with air care due to concerns about the use of artificial chemicals. ... Read More
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Polishes in China
... This was mainly driven by the poor performances of furniture and shoe polishes, which suffered from declines in purchases of leather products in furniture, apparel and personal accessories, as well as competition from professional leather ... Read More
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Surface Care in China
... care product growth slowed to a mid-single-digit rate. Consumers did not have long periods of time staying at home, unlike in 2022, which reduced consumers’ enthusiasm for cleaning at home and contributed to a slowdown ... Read More
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Surface Care in the Philippines
... on social media in order to reach their intended target audience and to educate consumers about the hygiene measures that they could take by using their products. This heightened consciousness has led to sustained changes ... Read More