Category: House & Home
Europe House & Home
-
Home Insecticides in Greece
... subject to rising prices. Despite this, the category saw a more stable performance in retail volume terms in 2024 compared to the previous few years. This was in part due to the rising number of ... Read More
-
Toilet Care in Belgium
... consumers become even more selective in their purchases, prioritising essential cleaning products over perceived non-essential categories, such as toilet care. While both toilet liquids/foam contribute 50% to the overall category, the growth in value stems ... Read More
-
Polishes in Belgium
... you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, ... Read More
-
Dishwashing in Bulgaria
... automatic dishwashing machines in local households. The shift towards dishwashers can be attributed to several factors, including increasing urbanisation, busier lifestyles, and the growing emphasis on time-saving technologies. The ability to clean dish... Euromonitor International's ... Read More
-
Surface Care in Greece
... by forcing companies to implement price drops. This did not lead to real declines in prices as while companies reduced their starting prices they also limited their discounting activities. As part of the price regulation ... Read More
-
Dishwashing in Belgium
... and economic pressures that led consumers to be more mindful of their purchases. However, retail value sales benefited from higher price points and ongoing premiumisation. Brands in 2024 were increasingly launching high-performance, convenient products. This ... Read More
-
Laundry Care in the Netherlands
... strong performance as verified by independent tests and the lower price compared to brands. Private label appeals to a wide consumer base as brand loyalty is relatively low in laundry care. Most consumers just want ... Read More
-
Dishwashing in Hungary
... time-saving advantages provided by dishwashers, in keeping with a movement towards busier lifestyles. By contrast, hand dishwashing products experienced only slight current value growth and a decline in volume due to growing preference for automati... ... Read More
-
Home Care in Denmark
... price increases giving consumers some respite from the steep hikes during 2022 and 2023. Inflationary pressures subsided over 2024 with price growth returning to more normalised rates. That said, average prices in home care remained ... Read More
-
Polishes in the Netherlands
... leading to a noticeable decline in the use of shoe polish products. To adapt, manufacturers are focusing on offering products for a wider range of footwear, such as cleaners and protectors for trainers and other ... Read More
-
Bleach in the Czech Republic
... has prompted many households to explore more sustainable and efficient cleaning solutions. As a result, bleach is losing its traditional appeal. Despite this trend, bleach remains on store shelves due to its reputation as a ... Read More
-
Surface Care in the Czech Republic
... top choice for surface care, largely thanks to its products’ versatility and practicality. The segment has seen a significant boost from private label products, which benefitted from consumers’ search for cost-saving alternatives. Private label players ... Read More
-
Toilet Care in the Czech Republic
... with concealed cisterns. Such designs make it difficult to access the water tank, effectively limiting the feasibility of installing in-cistern devices. While these devices were once a popular choice and even witnessed a solid increase ... Read More
-
Toilet Care in the United Kingdom
... care seeing declines from 2021. Toilet cleaning systems saw a particularly poor performance in 2024, recording the highest volume decline across toilet care. Rim blocks and in-cistern devices also saw poor performances in 2024, with ... Read More
-
Home Insecticides in the United Kingdom
... importance to consumers, with this remaining by far the smallest home care category in the country in value terms. There are a number of factors that continue to hamper growth in home insecticides, including the ... Read More
-
Surface Care in Spain
... prices, driven by significant promotional efforts from manufacturers and retailers. Strategic pricing has spurred retail volume growth across the board, with the notable exception of home care disinfectants. The disinfectants segment continues to see a ... Read More
-
Home Insecticides in Spain
... concern about pests and insect infestations. While the growth in unit prices for home insecticides has started to slow, the overall category continued to achieve significant double-digit retail value expansion during the year. This growth ... Read More
-
Polishes in France
... French consumers are increasingly turned away from these products in light of budget pressures and evolving preferences. As surface cleaners become more efficient, many consumers now find these products sufficient for their cleaning needs, reducing ... Read More
-
Surface Care in France
... gravitating towards multi-purpose cleaners. The French Descrozaille law played a significant role, creating a strong pull-forward effect in the first quarter of 2024. However, the overall surface care category struggled to maintain momentum in volume ... Read More
-
Bleach in Switzerland
... consumer awareness of the potential risks associated with bleach, such as its harsh chemicals and environmental impact, has led many to seek out more sustainable alternatives. In Switzerland, bleach is available in two main formats: ... Read More
-
Polishes in Switzerland
... to household chores, which has negatively impacted the polishes market. In addition, behavioural and lifestyle changes have challenged sales for polishes, with a rise in low-maintenance materials and movement away from wood furniture, making polishes ... Read More
-
Bleach in Ireland
... makes it a staple in many households, particularly among older or more price-sensitive consumers. On the other hand, many younger consumers view it as outdated and toxic. Numerous publications on the damaging health effects of ... Read More
-
Polishes in Ireland
... consumers are using polishes less frequently in their daily lives, and some specialist polishes are being replaced by universal products. This reflects changing consumer habits, with simplicity and convenience taking precedence over specialized cleaning routines. ... Read More
-
Dishwashing in Ireland
... significant growth in retail current value sales. Eco-friendly products, particularly those with plant-based or biodegradable formulations, are also seeing a steady rise in demand, contributing to value growth, as consumers prioritize sustainability. For example, brands ... Read More
-
Home Insecticides in Ireland
... growth in retail volume sales, which slowed notably between 2023 and 2024. The coolest summer in almost a decade during 2024 dampened demand growth by reducing the visibility of seasonal pests like flies and mosquitoes. ... Read More
Research Assistance
